Live Search Cashback

Guess I Can’t Use My Bing Rewards to Buy a New Mac, Then…

John Paczkowski in News on September 22, 2010 at 3:01 pm PT

With its share of the U.S. search market greater than Yahoo’s and increasing, you’d think that Microsoft would have little use for the gimmicks it’s relied on in the past to offset the public’s indifference to its search offering. Particularly since they never seemed to do it much good.

Insert Alliterative Bing Headline Here

John Paczkowski in News on June 11, 2009 at 2:25 am PT

Early gains do not guarantee a long-term increase in search market share, and thanks to its experience with Live Search and Live Search Cashback, Microsoft knows this better than anyone. That said, Redmond’s new search engine, Bing, does seem to be making some solid progress.

Microsoft Mugs Yahoo, While Yahoo Dithers: How to Lose to a Bear and Influence Nobody

Kara Swisher in News on December 9, 2008 at 8:05 am PT

BoomTown really does hope that in some secret airport hangar right now Microsoft CEO Steve Ballmer and Yahoo CEO Jerry Yang are meeting, in order to hammer out a fair search deal that will benefit them both. I’d even insist that Yahoo’s noisiest board member, activist shareholder Carl Icahn, be there too, to make sure all sides were copacetic and there would be no last-minute switcheroos and backstabbings. Because, long ago in galaxy far, far away, what is now going on between Microsoft and Yahoo would have seemed inane.

Buying Friends and Influencing People?

Kara Swisher in News on June 3, 2008 at 6:13 am PT

So is this the way Microsoft intends to try to best Google? Pay consumers to search? Pay computer companies to put its search in their hardware? Ah, Dale Carnegie’s big-bag-of-money tactic! What’s next? Giving out dollars in Internet cafes for folks to stop using Google’s simple box?

Can I Earn Live Search Cashback for Hostile Acquisitions?

John Paczkowski in News on May 21, 2008 at 9:45 am PT

My God … Bill Gates really is sharing his fortune. But not with folks who help out with that infamous Microsoft email “beta test.” He’s sharing it with consumers who use Microsoft’s Live Search engine to find and purchase products online.