2 posts and columns on Livestrong.com

Exclusive: Yahoo's Top Ad Money-Maker Bradford Leaving for New Job at Demand Media

in News on March 15, 2010 at 9:15 am PT

According to several sources, Yahoo’s SVP of U.S. Revenue and Market Development Joanne Bradford is planning on leaving the Internet giant to take a new position as Chief Revenue Officer of online content upstart Demand Media. The surprise move is sure to have reverberations throughout the online advertising arena, but more so at Yahoo, where Bradford’s job encompasses a wide range of key revenue-generating duties. She has also been tapped as one of the execs to play a key role in the recently approved search and online ad partnership with Microsoft.

Lance Armstrong Talks About France, Cycling and Livestrong.com

in News on November 6, 2008 at 5:00 am PT

BoomTown managed to sneak into the green room at the Web 2.0 Summit last night to get a little chit-chat in with Lance Armstrong, the seven-time winner of the Tour de France cycling race title. Armstrong is now probably going for his eighth one, much to the chagrin of France (yes, the whole country, as Armstrong notes in one of the clips in the video below), part of his “comeback” from a three-year retirement. Here’s a video of him talking to me about his health and fitness Web site, Livestrong.com, and some snippets from his onstage interview with Web 2.0′s John Battelle.