D: All Things Digital Conferences
There is a cliche that companies waste half their ad spending. They just don’t know which half. Something similar might be said about social networking firms. Most are overvalued; we just don’t know which ones.
Co-owner
BermanBraun
Braun is co-owner, with Gail Berman, of the Santa Monica, Calif.-based media company BermanBraun. Founded in 2007, BermanBraun has three divisions–television, digital media and feature film. It has strategic alliances with NBC and Microsoft to create and distribute creative content for television and digital platforms. That includes MSN's Wonderwall, a celebrity site, as well as women's lifestyle destination Glo. On NBC, BermanBraun's "The Cape," just got picked up for the 2010/2011 television season. It also is making "Decoded" for the History Channel for this fall, as well as three new series to be produced with "Mythbusters" stars Jamie Hyneman and Adam Savage for Discovery Channel. BermanBraun also makes "Swords for the Discovery Channel and "Is She Really Going Out With Him?" for MTV. Prior to BermanBraun, Braun served as head of the Yahoo! Media Group and, before that, was chairman of the ABC Entertainment Television Group. During his tenure with the ABC, Braun initiated and oversaw the development of such successful programs as "Alias," "Lost," "Desperate Housewives," "Grey's Anatomy," "Extreme Makeover: Home Edition" and "The Bachelor." And, yes, Larry David named the crazy Lloyd Braun character in "Seinfeld" after Braun, who was once David's lawyer.
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