2 posts and columns on logins

Multiple Identities in Action: LinkedIn-Powered Logins Grow on Business Sites

in Social on February 7, 2011 at 11:15 am PT

People seem to separate their online professional identities from their personal identities more than they used to, now that the tools are available. Web users increasingly use LinkedIn to sign in to business-oriented sites, according to the social toolmaker Gigya.