8 posts and columns on lonelygirl15

A Web Video Divorce: “Lonelygirl” Creators Eqal Break Up With Spark Capital

in Media on March 29, 2010 at 12:35 pm PT

Eqal, the Web video start-up best known for the “lonelygirl15″ series, has handed back the money it raised from its primary investor, Spark Capital. This sounds alarming, but you can think of it as an amicable divorce: Spark gets back all of its bubble-era investment and Eqal gets to keep going, with fresh money from new and existing investors.

lonelygirl15 Is Dead–Long Live EQAL!?!

in News on August 4, 2008 at 12:56 am PT

Last Friday, what BoomTown would call the Web’s first bona fide hit ended, as the lonelygirl15 online series finale took place with 12 video segments uploaded over 12 hours. Now, apparently, it is time to meet EQAL, a “social entertainment company” that is still essentially the two guys–Greg Goodfried and Miles Beckett–who dreamed up LG15 and also the KateModern Web series. Except, rather than operating out of their homes on a wing and a prayer, they are now armed with $5 million in funding.

Striking Out on Creating an Internet Hit

in News on November 7, 2007 at 3:23 am PT

So when, if ever, will there be a truly bona fide Internet hit? And please, pretty please, it just can’t be “lonelygirl15″ (pictured below) and some clever music videos. The lack of lasting and profitable professional content online is once again in sharp relief with the writers’ strike now taking place in Hollywood. In a [...]

What Does It Take to Make an Internet Hit? (Check Out These Videos!)

in News on September 13, 2007 at 3:04 am PT

One of the more interesting things about my interview yesterday with Mike Volpi of Joost–Part 1 is here and Part 2 is here–was our discussion about what kind of original and high-quality material will be created on the Web and how popular it will be. It’s certainly been a hit-or-miss proposition, since the Internet was [...]

Hollywood Lies Again! Also Just In: Birds Fly, Fish Swim.

in News on September 6, 2007 at 4:33 am PT

Have we learned nothing from the sham that is LonelyGirl15 on MySpace? If not, don’t miss this story in The Wall Street Journal today about a 24-year-old guitar-strumming singer named Marié Digby, whose fans on YouTube thought her an authentic, bubble-up amateur. Uh-oh, she has turned out to be more of a creation of a [...]

Digital Daily's John Paczkowski Washes His Lovely Locks

in News on June 22, 2007 at 3:46 pm PT

Yesterday, it was his talented eyebrows, and today, John Paczkowski’s very lustrous hair gets a workout in his Digital Daily video. Using Selsun Blue, John washes away all pretense that Lonelygirl15 is anything more than a marketing shill with a recent deal with Neutrogena. Here is a direct link to today’s video, which is also [...]

LonelyStealthMarketer15

in News on June 22, 2007 at 12:07 pm PT

Let Lonelygirl15 Go, Villain, or I’ll … Blind You With Neutrogena Rapid Clear™ Acne Eliminating Spot Gel

in News on June 22, 2007 at 11:20 am PT

When Lonelygirl15 first entered the pop-culture consciousness in June 2006, ostensibly as a video blog by a perky but innocent 16-year-old girl named Bree, some wondered if it wasn’t actually an elaborate ad campaign for Target. After all, everything in her room seemed to have been purchased from the retailer. Turned out, the video series [...]