LookSmart

Voices

Local Advertisers Still Skittish About Search

Jessica Vascellaro, Tech Reporter, The Wall Street Journal in News on June 8, 2009 at 4:55 am PT

For years, online advertising companies have argued that advertising alongside Web search results is a great way for local businesses to reach prospective customers. Yet many local advertisers appear to be ditching search. A new study on local search advertising from research firm Borrell Associates finds that roughly 50 percent of businesses that buy search ads directly from Google and other Internet search companies don’t come back the following year.

Voices

Furl Changes Hands

Marisa Taylor, Reporter, The Wall Street Journal in News on March 19, 2009 at 2:26 pm PT

This week Diigo acquired fellow social-bookmarking service Furl from LookSmart, a San Francisco online advertising company. Terms weren’t disclosed, but LookSmart said in a statement it would receive “a potential equity position” in Diigo in exchange for Furl.