153 posts and columns on Los Angeles
Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”
Mark Terbeek is joining Greycroft Partners as a new venture partner in its Los Angeles office. He joins Dana Settle there, and will focus on online video. Terbeek comes to Greycroft from MK Capital, where his investments have included Machinima, ZEFR and Kontiki. Previous to that, he was co-founder of Jamcracker, an early software-as-a-service startup.