LTE 4G

Analyst: AT&T Screwed Without iPhone Exclusivity

John Paczkowski in News on July 17, 2009 at 7:40 am PT

There’s no question that AT&T’s iPhone-exclusivity deal has been a strategic coup for the carrier. Since its debut in 2007, the device has drawn millions of new customers to the company and done much to revitalize its brand. But the carrier’s deal with Apple won’t last forever, and as soon as it expires, the telecommunications giant will face slowing growth and worse, defections.

Analyst: AT&T Screwed Without iPhone Exclusivity

John Paczkowski in News on July 17, 2009 at 7:40 am PT

There’s no question that AT&T’s iPhone-exclusivity deal has been a strategic coup for the carrier. Since its debut in 2007, the device has drawn millions of new customers to the company and done much to revitalize its brand. But the carrier’s deal with Apple won’t last forever, and as soon as it expires, the telecommunications giant will face slowing growth and worse, defections.