Google and Viacom Team Up Again–Brace Yourself For "Fred: The Movie"

How do you promote a movie starring a YouTube phenomenon without promoting it on YouTube? Tricky problem for Nickelodeon, whose parent company is still in a legal battle with Google and its video site.

Is YouTube’s Biggest Star Ready for the Big Screen?

Who’s going to be the first Web star to make it to the movies? One alarming possibility: Lucas Cruikshank, better known to a staggering number of YouTube viewers as “Fred.”
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