Apple Notebook Event: Jobs on Touchscreen Notebooks

In a short video, senior designer Jon Ives and other members of Apple’s industrial design team explain the new unibody enclosure. Machining enables a level of precision unheard of in the industry, says Ives. In many ways, these notebooks are more beautiful on the inside than they are on the outside. There’s lots of emphasis at this unveiling on environmental concerns, reducing the footprint for manufacturing the new notebooks.