AllThingsD » Macintosh

What About the Macintosh?

Voices — Thu, 29 Nov 2012 09:02:37 +0000

That makes Red Delicious the RIM of apples, right? Once America’s top apple, it’s popularity has fallen off considerably.

– Matt Eitelberg, via Twitter, in response to Farhad Manjoo’s post that Honeycrisp is the Apple of apples

Will Apple Switch the Mac to ARM? Why the Rumors Do -- And Don't -- Ring True.

Arik Hesseldahl — Tue, 06 Nov 2012 13:06:09 +0000

You have to wonder if Apple and Intel are in some kind of negotiation phase right now.

That’s one cynical way to interpret the story from Bloomberg News saying that Apple is exploring ways to move its Macintosh line of computers away from Intel’s chips and toward using its own internally designed line of chips.

Apple’s last shift in chip technology happened during 2005 and 2006, when it pivoted away from the old IBM-made PowerPC architecture and instead embraced Intel’s processors, which already run inside most of the world’s personal computers.

One side benefit that resulted was that Macs soon had the ability to optionally run Microsoft Windows and other operating systems, too. One of the most popular software products for the Mac is Parallels, a virtualization program that allows users to install and run Windows side by side on the Mac.

Bloomberg’s story says that Apple engineers have “grown confident” that its own line of chips — the current top of the line is the A6X inside the newest iPad — will eventually have enough computing muscle to run a full-featured Mac, and not just an iPad or iPhone.

Such a change would no doubt hurt Intel, already fighting to maintain its spot as one of the tech industry’s agenda-setting companies, as the PC market contracts and its lack of participation in the mobile market becomes ever more glaring.

The thinking goes that, in time, Apple will want to offer a more unified computing environment across all of its platforms — phones, tablets and PCs — and one key way to make that happen is to have a single chip architecture inside them all.

It isn’t crazy, and you just know that somewhere in some lab in Cupertino or Austin, there is a hopped-up prototype Mac running some weird iteration of OS X on some hopped-up prototype A-chip, just to see if it can be done. As the late Steve Jobs once said about the prospect of switching to Intel, but before it happened: “We like to have options.”

Certain pieces of the puzzle are in place; others have yet to be properly put in place, none of them impossible. Probably the most important one was the introduction by ARM — the British chip designer whose cores form the basic designs around which Apple’s A5, A6 and A6X chips are built — of the Cortex A57 and A53 cores last month.

These are the first 64-bit ARM cores ever, and being 64-bit capable is a must for a Mac. Why? Memory. A 64-bit chip can address a lot of memory, much more than an older 32-bit chip can. Take the base configuration of a MacBook Pro. It ships with eight gigabytes of DRAM memory on board and, depending on the model, can be expanded to 16GB. The iMac maxes out at 32GB of RAM. The muscular Mac Pros can in some configurations take up to 6GB of RAM. All that RAM requires a 64-bit chip, and before last month, a chip based on an ARM core couldn’t get there. Now it can.

The fundamental problem will be one of performance. Intel’s history of chip designs have always tended to emphasize boosting the overall computing power of a chip, and it has done this better than anyone else. There’s a reason that Intel chips are found in most of the world’s PCs servers.

And while I’m painting this in broad brushstrokes, this emphasis on computing muscle has, over the years, caused Intel to lag ARM-based chips when it comes to power efficiency. In the same way there’s a reason that Intel chips are inside most of the worlds PCs and servers, there’s a reason that ARM-based chips, built by companies like Qualcomm, Nvidia, Texas Instruments, and now Apple, are inside most of the world’s mobile phones, smartphones and tablets.

So it would seem that the state of play right now has the best chip going where it’s best suited. Intel chips go in Macs, and ARM-based A5, A6 and A6X chips go in the iPad and the iPhone. Each is the best tool for the task at hand.

But could ARM designs catch up with Intel enough that an ARM chip could be as good — or better, as it would have to be — to knock Intel out of the Mac, as the Bloomberg story suggests? They could. I talked with analyst Nathan Brookwood about this. He said that while ARM chips generally don’t match Intel’s on performance right now, Apple has the in-house expertise to design one that could get there. It would take a few years, but it could be done. “There’s no reason that an Intel chip couldn’t arbitrarily be made to have the same power efficiency as an ARM chip. There’s also no reason that an ARM chip couldn’t be faster, with the right hardware resources brought to bear,” he told me. “It’s all a matter of implementation.”

If a company decided it wanted to design an ARM chip that was, as Brookwood put it, “hell-bent on performance,” it could be done. “You could get a pretty fast machine,” he says.

Trouble is, it would have to be not only be fast, but have a really excellent road map, lasting well into the future, that not only met but exceeded that of Intel. That’s a tall, tall order.

And there would, of course, be numerous complications, none of them insurmountable.

Remember that when Apple shifted from PowerPC to Intel, it had to provide a cushion to all those software developers. Software written for the old chip had to work on the new, and vice versa. This was done primarily through emulating the old chip on the new. Apple called the technology Rosetta.

It turns out that there’s a path for a new Rosetta-like technology on ARM. A Russian start-up company called Elbrus Technologies has developed emulation technology that allows an ARM chip to run software developed for Intel’s x86 chips. (Read about it here, at EETimes.) Advantage ARM.

What about Intel? It has advantages, too, none of them trivial. One is the best record in the world of consistently delivering chips that outrun every other chip in the world, when it comes to raw performance. It also has the world’s best chip-manufacturing technology and expertise. And it has the benefit of a fruitful, seven-year relationship with Apple.

It’s a toss-up for now. If the environment shifts in such a way that ARM designs are bolstered by Apple’s own considerable and growing chip-design expertise, and its desire to rely less and less on outside partners to control its destiny, Apple could indeed move the Mac to an ARM-based chip of its own design.

If it does happen, it will not happen quickly. It would take at least two years, and then, if history is any guide, the transitional phase during which software developers and customers alike would have to have their hands held would last another two years. It is something that Apple does well.

Another thing that Apple does well: The precise opposite of what some rumors suggest it will. The story is properly hedged with the classic “to be sure” paragraph that says no final decision has been made on any of this. The speculation will grind on via the rumor mills. And until there’s more evidence on the table that this transition is happening, my advice is to treat it as nothing more than that: A rumor.

Apple Unleashes Its New Mountain Lion System

Katherine Boehret — Wed, 25 Jul 2012 12:38:22 +0000

The line between personal computers and mobile devices has been blurring for years. With the release Wednesday of Apple’s newest operating system, called Mountain Lion, shifting between these devices has become even more natural.

[ See post to watch video ]

I’ve tested the new operating system, formally known as OS X version 10.8, for the past week. It introduces new functions and it mirrors several helpful features first found in the iPhone, iPad and iPod touch, such as seamless sharing with third-party networks, iCloud integration and dictation. But I ran into some trouble with Twitter notifications and Calendar.

Apple’s Mountain Lion, which comes just a year after the launch of its previous operating system called Lion, incorporates elements from mobile, but still maintains a separation between the PC OS and the mobile OS. Later this year Microsoft will introduce Windows 8, its first operating system that completely merges the company’s tablet operating system with Windows.

Mountain Lion’s Facebook Share sheets let people instantly share content to Facebook.

For $20, one copy of Mountain Lion can be installed and used on all of the computers that you and your family own. Starting Wednesday, it’s available exclusively as a digital download from Apple’s Mac App Store. Most Macs bought in mid-2007 or later that run OS X version 10.6.8 or later will be able to upgrade.

There are over 200 new features in Mountain Lion, so I focused on the ones that made the biggest impression on me. That list includes Messaging, which elegantly blends iMessage with other messaging on the PC; Notification Center, which cleans up notifications from various applications by organizing them in a single panel that slides out from the screen’s right side using a two-finger trackpad swipe; Dictation, which lets people speak anywhere they can type; and integration with Facebook and Twitter, though Facebook won’t work until this fall via a software update.

Messaging elegantly blends iMessage with other messaging on the PC.

I got completely addicted to Mountain Lion’s Share sheets, which pop up whenever you’d hope to be able to share something. This includes Web pages from Apple’s Safari Web browser, and items from Apple’s Notes program or photos that you want to send to friends. Share sheets use whimsical animations to bring a paper clip, photo and text together on a little piece of virtual paper that gets whooshed off into the ether. Sharing works through a variety of methods, so you can be sure to reach anyone.

ICloud, Apple’s cloud service, is one of the keys to Mountain Lion’s magic, and it works in the background to send the same data to applications on all of your enabled iOS devices. This lets you relax and pay less attention to what you stored where, because it doesn’t really matter. If you don’t own other Apple devices or don’t use iCloud, Mountain Lion won’t make quite as much of an impact on you.

It’s also worth noting that Apple’s mobile operating system, called iOS, won’t be updated until this fall, meaning a PC, iPhone, iPad or iPod touch should by then work more cohesively with Mountain Lion. I got an early look at Mountain Lion’s integration with Facebook, which is still in its “beta,” or test phase, and is currently only available to developers.

Two of the coolest Mountain Lion features will only work with certain new Macs: Power Nap and AirPlay Mirroring. Power Nap, which updates the PC once an hour as the computer sleeps, only works on the MacBook Pro with Retina Display or MacBook Airs made after mid-2011. AirPlay Mirroring lets people display whatever is on their Mac’s screen on an HDTV with a $99 Apple TV device plugged into it. AirPlay Mirroring only works with the second-generation or newer Apple TV and the iMac, Mac mini, MacBook Air and MacBook Pro made at least as recently as 2011.

The Notification Center cleans up notifications from various applications by organizing them in a single panel that slides out from the screen’s right side using a two-finger trackpad swipe.

I tested both of these features on a MacBook Pro with Retina Display and they worked as advertised. My email, software updates and calendar alerts appeared almost immediately when I woke my PC, thanks to Power Nap. But it doesn’t update a computer that’s asleep for less than an hour, which is often the case for me since I take short, 30-minute breaks while I write. I used AirPlay Mirroring by clicking one button on my MacBook Pro with Retina Display and watching a YouTube video about Sally Ride on my 42-inch HDTV. The image quality looked terrific.

Mountain Lion does a nice job of integrating third-party services, like Twitter, Facebook, Flickr and Vimeo. If you sign into a network once, you’re signed in everywhere else you might use that network on the PC, which is a plus. Facebook and Twitter integrate with PC Contacts to do smart things like using friends’ Facebook profile photos as Contact photos, and updating these images automatically as friends change them. You can also grab profile photos from Facebook for contacts who aren’t your Facebook friends.

But some features in Mountain Lion need a little polishing.

The Notification Center wasn’t as helpful as I hoped. Twitter and Facebook status update boxes at the top of the Notification Center panel were too limited. When I pasted long Web URLs into tweets, they weren’t automatically shortened, which forced me to use Twitter.com or TweetDeck. Facebook status updates only let you type plain text rather than tagging friends or uploading images in posts.

Notification Center promises to alert you of @reply or direct messages that you receive from Twitter. But it failed to tell me about dozens of @replies that I received; the only ones I did see were from people I follow on Twitter. After some troubleshooting, Apple conceded that Notification Center is currently only capable of showing @reply or direct message notifications from people you follow. They promised to fix this issue in a future update to Mountain Lion.

Facebook notifications from the Notification Center weren’t yet ready for me to test.

The Notification Center kept my last five unread emails, as well as upcoming calendar appointments, and alerts and banners appeared in the top right of my computer screen to tell me about certain things so I wouldn’t miss them. If this drives you nuts, a simple on/off switch at the top of the Notification Center will stop them for a day; settings in System Preferences will permanently turn them off.

I also had trouble with Calendar, which repeatedly told me it couldn’t sign into my Google Calendar, though it displayed events from my Google Calendar. I did a lot of troubleshooting with Apple, but couldn’t solve the problem. Apple said this was an issue they haven’t seen before and that they’re planning to fix it.

Dictation works wherever you can type in Mountain Lion, and users can get it working using one of two methods: Tap the Function key quickly then again to hold it down and speak, then let it go when finished, or simply select the microphone icon (where visible) when you start and stop dictating. This works like dictation on the iPhone or iPad, which shouldn’t be confused with the iPhone’s digital assistant, Siri. You’ll still need to use keyboard shortcuts or the mouse, rather than your voice, to perform commands like “Send” or “Post.”

Apple’s iCloud replicates Reminders and Notes on your PC and other devices. This was a big help to me as I tested Mountain Lion because I wrote down a lot of my impressions in Notes, and these synced to my iPad and iPhone.

I successfully tested other features including setting up VIPs in Mail, storing documents from Pages in iCloud and testing Tab View in the new version of Safari.

For people who already use iPhones, iPads or iPod touches, many of the new features in Mountain Lion will feel like second nature. I can’t completely rely on Notification Center just yet, but this operating system’s focus on smart sharing and overall integration with social networks makes it a pleasure to use.

Write to Katie at katie.boehret@wsj.com

Seagate to Acquire Consumer Hard Drive Maker LaCie

Arik Hesseldahl — Wed, 23 May 2012 18:00:30 +0000

Hard drive giant Seagate said today that it will acquire LaCie, the French company behind the popular line of consumer hard drives and other storage devices.

Seagate has offered $186 million, or about 4.05 euros per share, for 64.5 percent of the shares of LaCie controlled by Philippe Spruch, the company’s chief executive. The offer amounts to a premium of almost 30 percent.

Anecdotally, I can also say that LaCie’s drives are probably the most popular among people who own Apple Macs. I see its orange-encased ruggedized external drives everywhere Macs are used, and I own about a half-dozen of them myself. From a consumer retail perspective, Seagate has generally struggled to penetrate the Mac-owning market. And as we all know, the size of the Mac market is growing faster than the rest of the PC-owning world.

There’s also LaCie’s considerable retail and distribution footprint to consider. Under terms of the deal, Spruch would join Seagate.

Seagate is approaching the deal from a position of renewed strength. It weathered the flooding in Thailand, which hammered the hard drive industry’s supply chain and caused a shortage last year, better than rival Western Digital.

20 Things About Jack Dorsey

Beth Callaghan — Thu, 26 Apr 2012 21:13:48 +0000

Asa Mathat | AllThingsD.com

When we asked Jack Dorsey to be the inaugural subject of our new feature, “Ten Things About Me,” we figured he’d be game. But he went all out, and answered 20 of the 25 questions we sent him to choose from — after all, he is the James Franco of the Internet. With Cheez-Its.

What was your favorite TV show as a kid?
I didn’t watch much TV, I preferred reading fiction. So much so that my parents would yell at me for bringing my books everywhere (even to St. Louis Cardinals football games, much to my father’s dismay).

What qualities do you like in a person?
Curiosity, cleverness and confidence.

What qualities do you dislike?
Lack of those three.

Name one thing you will regret never having done (if you never do it).
Sail around the world.

What’s the single most important issue in the world today?
The increasing gap between poverty and wealth.

What would you be doing if you were not in your current job?
Walking around India with my sketchbook.

What is your greatest achievement to date?
Building a company of people who love their work.

iPhone, Android or BlackBerry?
I had the first RIM device, an email pager, the RIM 850. I was on Blackberry until the iPhone arrived.

If you could meet any historical or fictional person, who would it be?
Abraham Lincoln and Virginia Woolf.

What site/app do you check first when you wake up?
Twitter.

What was the last thing you fixed?
I don’t believe anything is ever truly “fixed”; I’d rather be in a constant state of editing.

What was your first computer?
A 1984 Macintosh and IBM PCjr.

What was your biggest mistake?
Too many to name! I’ve learned from most of them.

Do you have a dog or cat or other pet?
No.

What’s your favorite mode of transportation?
Walking.

What was the last book you read?
“Born to Run.”

Name your favorite guilty pleasure.
Cheez-Its.

What do you drive/ride?
The public bus (SF Muni).

Who was your biggest influence growing up?
My Aunt Sandy. She’s extremely clever, confident, grounded, and a great storyteller.

Describe an ideal day.
Waking up early, going for a run, working with a small team on the details of a big idea, dinner with friends and coworkers followed by a late walk home to sleep.

Apple Fights Back Against Malware Attack

Arik Hesseldahl — Wed, 11 Apr 2012 01:02:51 +0000

Apple just posted a Knowledge Base article on the the Flashback malware incident that has been the subject of so much discussion since it was revealed to have created a a 600,000-Mac-strong botnet last week.

By my scorecard, the article amounts to the first public comment Apple has made on the subject, period. And it’s very interesting indeed, especially in light of all the flak the company had been taking over what appeared, to some eyes, to have been an inadequate response.

First and foremost, Apple says, it is working on software to detect and remove the malware from an infected machine. Secondly, the company says it is working with Internet service providers around the world to disable the servers that are being used as the “command and control” network that’s basically telling compromised machines what to do.

Apparently it’s this effort that has caused trouble for the security outfit Dr. Web, which originally discovered the vulnerability in the first place: In working on shutting down the C&C servers, Apple apparently got servers that Dr. Web had used to track the spread of the outbreak shut down as well, according to this report on Forbes.com.

The vulnerability that allowed the malware to get through in the first place wasn’t in Apple’s Mac OS X itself, but in Oracle’s Java. Apple agrees with me at least with regard to machines running older versions of Mac OS: Disable it.

Anyway, here’s Apple’s article, in its entirety:

About Flashback malware
Summary

A recent version of malicious software called Flashback exploits a security flaw in Java in order to install itself on Macs.

Products Affected

Java, Mac OS X 10.6, OS X Lion

A recent version of malicious software called Flashback exploits a security flaw in Java in order to install itself on Macs.

Apple released a Java update on April 3, 2012 that fixes the Java security flaw for systems running OS X v10.7 and Mac OS X v10.6. By default, your Mac automatically checks for software updates every week, but you can change that setting in Software Update preferences. You can also run Software Update at any time to manually check for the latest updates.

Apple is developing software that will detect and remove the Flashback malware.

In addition to the Java vulnerability, the Flashback malware relies on computer servers hosted by the malware authors to perform many of its critical functions. Apple is working with ISPs worldwide to disable this command and control network.

Additional Information

For Macs running Mac OS X v10.5 or earlier, you can better protect yourself from this malware by disabling Java in your web browser(s) preferences.

Apple CEO Tim Cook to Appear as Opening Speaker at the D10 Conference

Kara Swisher — Tue, 10 Apr 2012 16:00:52 +0000

Walt Mossberg and I could not be more thrilled to announce that Tim Cook, CEO of Apple, will be the opening-night speaker at our 10th D: All Things Digital conference.

It will be Cook’s first appearance at D, as well as his first time being onstage at an event not run by Apple or for investors since he was named CEO last August.

Since then, Cook has increased the enormous progress made under the late Apple CEO and co-founder Steve Jobs, with the iconic Silicon Valley giant putting out a number of new and innovative products and also becoming one of the most valuable companies on earth.

(Of course, Jobs had made a half-dozen always memorable visits to our stage over the last decade, the last of which was in 2010 at D8.)

So we are looking forward to hearing Cook’s perspective on where the industry and Apple is going, and perhaps to get a glimpse into what makes its new leader — who is also a longtime Apple vet — tick.

And Cook knows a lot, to be sure.

Before he was named CEO, Cook played a critical role as COO at Apple, responsible for worldwide sales and operations from its supply chain to sales activities to service and support globally. Cook also ran Apple’s Macintosh unit.

Before Apple, he worked at Compaq, Intelligent Electronics, and even spent a dozen years at IBM.

Cook joins a D10 speaker list that is full of major players in tech and media, including: New York City Mayor Mike Bloomberg, Oracle CEO Larry Ellison and Federal Trade Commission Chairman Jon Leibowitz, as well as many more.

(And we still have more speakers to come.)

Meet Mountain Lion: The Latest Mac OS

Arik Hesseldahl — Thu, 16 Feb 2012 13:33:30 +0000

Apple today took the wraps off a preview version of the next version of its Mac operating system software. Its name is Mac OS X 10.8 Mountain Lion, and it will be available this summer.

Among the headline features are deep integration with Apple’s iCloud service, and with Twitter. And several features from iOS devices, like Messages and Reminder, are making their debut on the Mac, and will create a more unified experience among Macs, iPads and iPhones.

The release, which is coming only a year after Lion debuted last summer, might just indicate a speeding up of the cadence at which Apple does Mac software upgrades. Usually there’s an interval of 18 months to 24 months between major OS upgrades. That makes this announcement a bit of a surprise. Does that mean we can expect another one about 18 months from now? We’ll see.

Here’s a quick rundown of the 10 new features:

iCloud built in: Mountain Lion will be the first version of OS X built with iCloud fully integrated. Documents in the Cloud is a new feature that will allow documents you create and edit on the Mac to sync up and readily be available on iPhones and iPads. Changes you make in the document on one device will automatically appear on the other. You’ll be able to use iCloud from the moment you start up your Mac and sign in with an Apple ID.

Messages: It’s crazy to think about it, but iMessage users on the iPhone and iPad have sent something like 26 billion messages in only the few months it has been available. Messages is the new instant messaging application that will replace iChat. It will unify the experience between the Mac and iOS devices, and will still be compatible with services like Google Talk, AOL Instant Messenger, Yahoo Messenger and Jabber, but will also bring iMessages into the Mac. Conversations stay up to date across all devices. It supports photos and videos. Also? There’s a FaceTime button.

Twitter: Twitter is also deeply integrated into Mountain Lion. You’ll be able to tweet directly from within several applications, sharing Web site addresses, photos and videos. Central to this is something Apple calls the Tweet Sheet, which you call up from the Share menu. It grabs what you want to share on Twitter and you write your tweet from directly within the Mac OS. And as cool as this is, it’s notable also for what it’s not: Facebook integration. Expect lots of speculation around that.

Share Sheets: Sharing is kind of a big deal these days, so it makes sense that the ability to do it — whether on Twitter or via email or any one of the cloud services out there — would be available on the Mac. There’s a new Share button in Safari and in other applications that makes it easy to send a photo to a friend via email or to Flickr, or a video to Vimeo or to another computer via AirDrop.

Notification Center: The dashboard of notices saying what’s going on in iOS is coming to the Mac. Similar to how you reach it on the iPhone — a swipe down along the length of the screen — it will appear on the Mac with a two-finger swipe from the right edge of the trackpad, and the list will appear on the right side of the screen. When you get a notification from an application — say, an email has arrived, or a download is finished, or a calendar reminder is going off — you can see them all in one place. Also, short messages with notifications appear in the upper right-hand corner of the screen, and then fade away after a few seconds. It reminds me a great deal of a third-party application enhancer I use, called Growl.

Reminders: Another popular iOS app is being added to the Mac. Your to-do list remains synced across the Mac, iPhone and iPad, and you can add reminders that pop up throughout the day, so you don’t forget.

Notes: The all-purpose “take this down for later” application gets the Mac treatment. Soon you’ll be able to drag URLs into a note. And thanks to iCloud, they’ll be synced across Mac, iPhone and iPad. You’ll also be able to “pin” a note to your desktop, meaning it will stay open even if you close the main Notes application. Notes also has a Share button.

Game Center: Long a weakness on the Mac, gaming is getting stronger all the time. Games, it turns out, are the most popular software titles on the Mac App store. So it makes sense to bring the Game Center experience from iOS to the Mac. I saw a quick demo, where two people played a racing game against each other — can’t remember which game exactly — one was on the iPad, the other on the Mac. You’ll be able to challenge friends, keep track of your standings on a leaderboard and see what games your friends like. There’s also support for in-game voice chat, so you can talk trash.

Gatekeeper: Expect this feature to be controversial among Mac software developers. Basically, it’s an attempt by Apple to deal with the fact that the one serious security threat it faces is software that looks good at first but turns out to behave badly only after you’ve downloaded and installed it. The new scheme basically sets up a three-tier system, where the user can decide from where they will be allowed to download and install new software. In the most restrictive — or some will argue safest — case, you can set your Mac to allow only software from the Mac App store. As it does with the App Store on iOS devices, Apple vets the software sold there for safety. In the second case — this one not as restrictive — you can install software from sources other than the App Store, but only from developers who have signed up as a known developer. Here, Apple will not have checked the app for safety, but will at least vouch that the developer is known. Developers will have the option of signing up for a Developer ID. This is the part that I think they’ll find a little controversial. Anyway, in the third case, there are no restrictions. You can install software from any developer and any source, much as you can do today.

AirPlay Mirroring: If you have an Apple TV handy, you’ll be able to use your TV as a screen for your Mac — it’s super easy. If they’re on the same wireless network, the Mac will have a simple pulldown menu that makes your TV mirror what’s on the Mac.

Finally, Apple added a lot of new features for the Chinese market. Text input has been improved, and several popular Web services — like Baidu for search, integration with Sina Weibo for Twitter-like sharing and video-sharing with Youku and Tudou — have been built in, in order to make the Mac OS experience a lot more China-friendly than it has been before. Given the Apple madness that has struck that country in recent months, it will certainly find a happy audience.

Autodesk Is All Smiles With Its Mac Software Business

Arik Hesseldahl — Thu, 26 Jan 2012 14:24:56 +0000

Since Apple reported such monstrously successful earnings earlier this week, the whole wide world has been parsing the company’s numbers and slapping their heads at the size of the iPhone and iPad sales, and what it all means for everyone else.

But Apple is still a consumer-focused personal computer company, and one trend I like to revisit is how Apple continues to grow its presence in business and professional settings.

Here’s a pretty good indicator: If you’re in the business of designing things like machines or buildings, there’s a chance you’re using software from Autodesk. Its latest mechanical design software, called Inventor Fusion, is used by mechanical engineers to design cars and planes and factory assembly lines. It’s heavy-duty software that’s currently available on Windows. A new trial version for the Mac ~~has just recently come out~~ is coming out soon.

While engineering software like this tended to be run on beefed-up Windows workstations during the last decade, the Mac has started to make serious inroads among engineers and designers, especially the younger ones, says Autodesk product manager Kevin Schneider. “The younger generation of engineers has grown up with computing expectations that are completely different,” he says. They used Macs at school, probably learned to edit photos and video in Photoshop and Final Cut Pro, so when they start using CAD and other software, naturally, they want it running on a Mac, too.

Autodesk makes four applications available on Apple’s App Store, and the results are pretty stunning. Those applications — Autocad LT, Autocad WS, Motion FX and Sketchbook Pro — have clocked up 2.2 million downloads via the App Store. That’s a lot for any software, and it’s a heck of a lot when you consider that these applications don’t come for free. Sketchbook Pro goes for $59.99; Autocad LT costs $899.99.

The number is even more impressive when you consider that Autodesk apps account for about 2 percent of total downloads on the App Store. Late last year, Apple announced that its store had broken the 100-million-download mark, generating 100,000 downloads a day, and making it the biggest software download site in the world.

It’s just another indication that the Mac is still making inroads against Windows in the workplace. A new Forrester Research survey of 3,350 IT decision makers finds that 46 percent of all firms in North America and Europe issued Macs to their employees in 2011; that figure was up by more than half since 2009.

Will That Be Sir Jonathan, or Sir Jony?

Arik Hesseldahl — Sat, 31 Dec 2011 03:49:04 +0000

Apple design guru Jonathan “Jony” Ive has been awarded a second knighthood by the Queen of England as part of her annual list of honors. Ive has been named Knight Commander of the Most Excellent Order of the British Empire, or KBE for short. When in England or any member of the British Commonwealth like Canada, he will be entitled to be addressed as Sir Jonathan.

Its his second honor from the Queen, who named him Commander of the British Empire, or CBE, in 2006. The new title will be conferred by the touch of a sword held by the Queen.

Interestingly, Ive is only one of two people being given this particular title this year, from the extensive list of other honors published in the London Gazette. (Ive’s name appears on page 24 of the announcement; there’s a PDF of that page here.) The other KBE recipient is the art historian John Patrick Richardson, who wrote a well regarded biography of Pablo Picasso.

The best profile of Ive that I know of is this 2006 BusinessWeek story by my former colleague Peter Burrows. It’s more than five years old, and so may be a bit dated, but it’s terrific.

The full announcement from the British Embassy is below.

Her Majesty the Queen honours Apple designer with knighthood

31 December 2011

Jonathan (Jony) Ive has been appointed by Her Majesty Queen Elizabeth II a Knight Commander of the Most Excellent Order of the British Empire (KBE).

The honour, for the lead designer at Apple Inc. of products like the iPod and iPad, was part of the New Year 2012 Honours List and was in recognition of Jonathan Ive’s services to design and enterprise.

“I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making,” said Jony Ive. “To be recognized with this honour is absolutely thrilling and I am both humbled and sincerely grateful.”

“I discovered at an early age that all I’ve ever wanted to do is design,” Ive added. ” I feel enormously fortunate that I continue to be able to design and make products with a truly remarkable group of people here at Apple.”

The British Consul General in San Francisco, Priya Guha, said she was “delighted that Jony Ive has been granted this exceptional honour by Her Majesty The Queen. Through his design of the iMac, iPod, iPhone and iPad, his work has transformed the lives of a generation of people, revolutionising the way people interact with technology. He epitomizes the strengths of British design and innovation.”

British Honours are bestowed on merit for exceptional achievement or service to British interests. This is the second royal honour for Ive, who was awarded a CBE (Commander of the British Empire) in 2006 for his achievements in British design and innovation. The current Knighthood recognises his work on raising design standards generally in consumer, industrial and professional goods and for his championing of British design.

Jonathan Ive becomes Sir Jonathan Ive, and the knighthood will be conferred by the touch of a sword by Her Majesty The Queen.

London-born designer Ive is the Senior Vice President of Industrial Design at Apple, reporting directly to the CEO. Since 1996, he has been responsible for leading a design team widely regarded as one of the world’s best.

Ive has demonstrated a life-long commitment to design. He has been recognized with numerous design awards including being named Designer of the Year by the Design Museum London and awarded the title Royal Designer for Industry by The Royal Society of Arts.

Ive holds honorary doctorates from The Royal College of Art, The University of Arts London, the Rhode Island School of Design (RISD) and Northumbria University (Newcastle Polytechnic) where he also received his Bachelor of Arts degree. He holds 596 design and utility patents in his name.

After graduating in 1989, he co-founded the London design agency Tangerine, where he designed everything from washbasins to televisions. In 1992, he moved to Apple and, after the return of Steve Jobs in 1997, became Senior Vice President of Industrial Design, designing the first iMac in 1998, its progressively sleeker successors, and then the iPod, iPhone and iPad.

The Queen chooses the recipients of Honours on the advice of the Prime Minister and other relevant ministers, to whom recommendations are made by their departments or members of the public. Private nominations–those made by individuals or by representatives of organisations to the Prime Minister’s Office–can also be made and account for about a quarter of all recommendations.

(Image is a screen grab from this Apple video on the MacBook Air.)

Apple Joins the Flash Madness Club With Anobit Deal

Arik Hesseldahl — Tue, 20 Dec 2011 19:58:39 +0000

Apple appears to have closed its deal for the Israeli flash-memory concern Anobit.

Apple isn’t commenting and is officially treating all this as rumor and speculation (it rarely comments on acquisitions, anyway). But the deal is being reported in Israeli newspapers, and the office of Israeli Prime Minister Benjamin Netanyahu tweeted a welcome message to Apple today, which sure feels like confirmation. So I’ll proceed under the assumption that the reports of this acquisition are true.

Welcome to Israel, Apple Inc. on your 1st acquisition here. I’m certain that you’ll benefit from the fruit of the Israeli knowledge.

December 20, 2011 3:55 am via webReply RetweetFavorite

@IsraeliPM

The PM of Israel

That makes this a cause for celebration. With the Anobit buy, Apple is now the latest member of the Flash Madness Club, which I created over the summer, in the wake of the Fusion-io IPO and other activities by notable flash-technology companies like Violin Memory, Pure Storage and Qwilt.

So why is Apple willing to throw down a reported half-billion dollars on this company? It’s because flash memory has a fundamental problem: As it ages, its ability to store data wears off. This problem is sometimes compared to the semiconductor equivalent of Alzheimer’s. Individual cells on the flash-memory chip lose their ability to store the individual ones and zeros that make up the pictures and music and other data they may be storing, especially after millions of read-and-write operations — the act of putting data on the chip and then loading it from the chip for use. After a lot of heavy use — this can vary depending on the chip — the chips begin to suffer problems with “endurance.”

As flash starts to show up in data centers and PCs and other places beyond consumer gear like iPhones and iPads, this becomes a more important problem. If your iPad gets old enough to suffer data-endurance problems, it’s a pretty simple matter to replace it. But in the more rigorous world of an enterprise data center, where millions of reads and writes will be done on a chip daily, data endurance is a potentially very expensive problem. In the enterprise, a solid-state drive is considered suitable only if it can stand up to five full-drive write cycles, where the drive is filled to capacity and then erased every day for five years.

Anobit’s solution to these problems involves techniques known as memory-signal processing and the use of some secret-sauce memory-processing error-correction algorithms, plus some management tricks for moving data around a flash chip in more efficient ways, in order to make them last longer.

It’s also the sort of problem that a company like Apple — which is the world’s largest consumer of flash memory, and has been for several years — would want to solve. Think of the many places where Apple uses flash — the iPad, iPhone, iPod, MacBook Air and Apple TV. And those are just the products we know about, so far. Flash can’t help but appear in many more products.

On top of that, flash technology plays a significant role in Apple’s data centers. Fusion-io, the company that builds flash-based insert cards that speed up garden-variety servers, has named Apple as a significant customer, so there’s plenty of flash inside Apple’s facilities in North Carolina. Flash endurance can’t help but be a problem Apple might face with its iCloud service, for example.

Israel has a big connection to the flash industry. SanDisk’s founder, Eli Harari, is Israeli; a few years back SanDisk acquired an Israeli company called Msystems, which, if my memory serves, was the first to popularize what we now call a thumb or keychain drive. So, historically, there have been a lot of useful innovations on flash memory that have come out of that country. Supposedly, the deal calls for Apple to open a research center there, so it will get the benefit of ongoing innovations on flash. Chances are it’s going to need a few.

Mac App Store Downloads Break the 100 Million Mark

Arik Hesseldahl — Mon, 12 Dec 2011 13:53:24 +0000

So many people said it wouldn’t work, and yet it appears that it has. Apple today announced that the number of downloads from its Mac App Store has reached 100 million.

Loosely modeled on the iTunes App store for the iPhone, iPad and iPod touch, Apple created the store last year as a reliable place to get Mac software. It follows the same 70-30 revenue split, where software makers share 30 percent of their sale with Apple, unless the app is free.

Unlike the iOS App store, the Mac App store isn’t the only place to get Mac software. You can still find good Mac software from sites like MacUpdate.com which has been a go-to for Mac fans for years; it is still buzzing along, referring users to software and generating 100,000 downloads a day.

Still, the Mac App store is now the biggest online software store in the world.

Apple’s statement is below:

CUPERTINO, Calif.–(BUSINESS WIRE)– Apple today announced that over 100 million apps have been downloaded from the Mac App Store™ in less than one year. With thousands of free and paid apps, the Mac App Store brings the App Store experience to the Mac so you can find great new apps, buy them using your iTunes account, and download and install them in just one step. Apple revolutionized the app industry with the App Store, which now has more than 500,000 apps and where customers have downloaded more than 18 billion apps and continue to download more than 1 billion apps per month.

“In just three years the App Store changed how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With more than 100 million downloads in less than a year, the Mac App Store is the largest and fastest growing PC software store in the world.”

“With Autodesk products in both the App Store and Mac App Store, we can reach hundreds of millions of Apple users around the world,” said Amar Hanspal, senior vice president of Platform Solutions and Emerging Business at Autodesk. “With our free AutoCAD WS and the more powerful professional drafting tools of AutoCAD LT, we’re using the Mac App Store to deliver new products and reach a growing base of new Mac customers.”

“The Mac App Store has unparalleled reach and has completely transformed our distribution and development cycle,” said Saulius Dailide of the Pixelmator Team. “Offering Pixelmator 2.0 exclusively on the Mac App Store allows us to streamline updates to our image editing software and stay ahead of the competition.”

“In less than one year we’ve shifted the distribution of djay for Mac exclusively to the Mac App Store,” said Karim Morsy, CEO of algoriddim. “With just a few clicks, djay for Mac is available to customers in 123 countries worldwide. We could never have that reach through traditional channels.”

The Mac App Store offers thousands of apps in Education, Games, Graphics & Design, Lifestyle, Productivity, Utilities and other categories. Users can browse new and noteworthy apps, find out what’s hot, see staff favorites, search categories and look up top charts for paid and free apps, as well as user ratings and reviews. The Mac App Store is included with Mac OS X Lion and is available as a software update for any Mac running Mac OS X Snow Leopard. For more information visit, www.apple.com/mac/app-store.

Mac developers set the prices for their apps, keep 70 percent of the sales revenue, are not charged for free apps and do not have to pay hosting, marketing or credit card fees. To find out more about developing for the Mac App Store visit, developer.apple.com/programs/mac.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Digital Music Meets Its Match in Apple iCloud

Walter S. Mossberg — Thu, 01 Dec 2011 02:03:21 +0000

One of the more interesting ideas in the new wave of cloud-computing services is the music locker. This is a service that lets consumers store their music collections on a remote server and access them from any device, either by streaming the tunes or downloading them.

[ See post to watch video ]

Amazon and Google offer such locker services. But they have a big downside: You have to upload all your music to your locker first. If you have a collection of several thousand songs or more, that can take days as most home Internet connections have slow upload speeds, even if their download speeds are decent.

Now, Apple has introduced a locker service that mostly eliminates that problem by doing away with the need to upload the vast majority of your music, while still allowing you to populate your locker with your songs quickly and easily. It’s called iTunes Match, and it’s the last piece in the company’s rollout of its massive iCloud initiative, which includes things like wireless synchronization of contacts and calendars.

Here’s how it works. Instead of making you upload your song files to Apple’s servers, iTunes Match scans the iTunes library on your Macs or Windows PCs, then matches the titles you have with the 20 million songs Apple has the right to distribute via its iTunes store. If your songs are included in that 20 million, Apple simply places them in your online locker. In almost all cases, users will be left with only a small remnant of songs to upload—such as recordings by garage bands. (ITunes Match works only for digital music, not movies, TV shows or audiobooks, even if they’re available in iTunes.)

Once the songs are in the cloud, they also appear in your library in iTunes on computers, or in the Music apps on iPads, iPhones and iPod touch devices. You can stream the music, or press an icon with a downward arrow inside a cloud to download it. You can include up to 10 devices in iTunes Match. Plus, iTunes Match—which costs $25 a year for up to 25,000 songs—covers any song you own, regardless of how you obtained it. That includes songs purchased from non-Apple music services or imported from CDs, or even those that were downloaded illegally.

Pressing the cloud icon beside a song downloads it to a device.

I’ve been testing iTunes Match on several Macs, a Windows PC, and on an iPad and an iPhone. In general, I found Match delivers on its promises, despite some limitations and glitches, several of which Apple told me it will remedy via software updates.

Because of Match, my music collection is now complete and essentially identical on all my computers and on my iPad and iPhone, allowing me to access any of my songs from any of these devices, without manual synchronization via a cable, or paying more than once for the same song. My Match locker is even accessible from my Apple TV device.

Match is an optional addition to an existing free service called iTunes in the Cloud, which covers only songs you bought from Apple’s iTunes store, or which you buy there in the future. Songs bought from the iTunes store don’t count against the 25,000-song limit in iTunes Match.

Google’s music locker is currently free, but limited to 20,000 songs. Amazon is now offering unlimited music storage for $20 a year as part of a broader plan that allows storing various types of files in the cloud.

One nice aspect of iTunes Match is that even if your songs are in a lower-quality format before they go into your iTunes Match locker, Apple streams or downloads them in a relatively high-quality format.

In my tests, I scanned and matched the iTunes libraries on several computers containing all my music—about 5,500 songs, a number Apple says is fairly typical for iTunes users. The process took under an hour, including the time needed to upload the minority of songs Apple couldn’t match. However, I have a mostly commercial collection and a fast Internet upload link in my home. I have heard from at least one colleague with a larger library and a slower Internet broadband link, who says it is taking forever to upload his nonmatched songs to Apple.

In my case, some of my songs weren’t accepted by iTunes Match, and were marked with cryptic icons that Apple doesn’t adequately explain. A handful were declined because of an unspecified “error.” Apple later told me these files were corrupted, sometimes so subtly that it didn’t affect playback. Others were declared “ineligible.” Mostly, these songs had been imported from CD years ago at a quality rate of lower than 128 kilobits per second. Also ineligible are things like audiobooks or PDF booklets Apple sells with some albums.

In my case, these exceptions were reasonable and few, but Apple needs to explain them better. The company says it is working on doing just that. In the case of the subtly corrupt files, Apple says a new version of iTunes coming soon will be more liberal about disqualifying a song.

I also ran into two Match problems on my iPhone and iPad that Apple says are bugs that will be fixed in an upcoming release of the operating system for those devices. One bug scrambles the alphabetical order of songs, albums and artists. Another causes album art to either never appear, or to show up only when a song is almost done playing. Apple won’t say when the bug fixes will be ready.

There are a couple of issues that Apple has no intention of changing. One: If a person has more than 25,000 songs, Match won’t allow the user to designate a subsection for storage in the cloud.

The other: On iPhones and iPads, Apple downloads the whole of any cloud-based song you’re streaming, even if you don’t want it on your device. Apple says it does this for smooth playback, and for playback when you’re offline. It adds that all songs stored on your hand-held devices are now placed in a special cache from which old or rarely played songs are automatically removed periodically to make room for new ones.

In all, I like iTunes Match, and can recommend it to digital music lovers who want all their tunes on all their devices. It’s another nice feature of iCloud, priced reasonably.

Write to Walt at walt.mossberg@wsj.com

Say, When Did Apple Become an Enterprise Company?

Arik Hesseldahl — Wed, 19 Oct 2011 13:45:18 +0000

Perhaps it’s just that I haven’t dialed in to an Apple earnings call in more than a year since leaving my old job. But it sure sounded like a new thing to me when Apple CEO Tim Cook rattled off a list of large companies using the iPhone.

Here’s the direct quote taken from the transcript:

“IPhone continues to be adopted as the standard across the enterprise with 93 percent of the Fortune 500 deploying or testing the device, up from 91 percent last quarter and 60 percent of the Global 500 testing or deploying iPhone, up from 57 percent last quarter. A recent example of iPhone’s enterprise success is Lowe’s. Lowe’s is in the process of rolling out over 40,000 iPhones with a custom application to allow their store associates to execute real-time inventory checks, product orders and interactive customers with how-to videos.

Additional examples of companies around the world supporting iPhone on their corporate networks include L’Oreal, Royal Bank of Scotland, SAP, Texas Instruments, Jacobs Engineering Group, Tenet Healthcare, Jaguar Land Rover, Takeda Pharmaceuticals, Lincoln National and CSX Corporation. And of course, we’re thrilled to begin shipping iPhone 4S this month.”

And later, a similar section devoted to the iPad:

“Every day, we learn about innovative new ways our enterprise customers are using iPad. The airline industry is a great example of the momentum we’re seeing. United Continental Holdings is putting iPads in every cockpit to replace heavy, paper-based flight bags. In Japan, All Nippon Airways is now using iPad in training programs for flight attendants.

Sonic Automotive is using iPad for customer check-in at the service department and also to provide analytics to regional managers. Aflac, Biogen and General Mills have developed internal apps that their field sales teams leverage daily, and technicians of Siemens Energy are bringing iPads along when they do maintenance work at the top of their wind turbines.”

It turns out that it’s not a new thing, exactly. Cook has recited similar lists on Apple conference calls before. But as recently as 2008, when Businessweek published its cover story called “The Mac in the Gray Flannel Suit” (which, full disclosure, I worked on), Apple was generally considered an outsider in the enterprise IT business, and Apple products a novelty in the office. In broad brushstrokes, Macs tended to show up at media and advertising companies, and in the creative and marketing departments of other companies. The iPhone, and later the iPad, changed all that.

Here’s about as good an indication of that trend as I’ve ever seen: Intermedia, a company that operated a hosted Microsoft Exchange service for small and mid-sized businesses, said earlier this month that among its 41,000 customers, 78 percent are using Apple devices to get their mail, contact lists and calendars.

Meanwhile, look at all the companies that have developed enterprise applications for iOS: Salesforce.com, NetSuite and Citrix immediately come to mind. And Tidemark — the business intelligence start-up I wrote about yesterday — is iPad-ready from the start. There are probably hundreds, if not thousands, of examples I’m missing.

Apple has cumulatively sold 40 million iPads since the device launched last year. The company doesn’t offer much in the way of a data breakdown of how many of those are sold to businesses, but it almost doesn’t matter, because in so many cases, people buy one and just take it to the office. When you hear the phrase “consumerization of IT,” which already feels pretty worn out to me, it refers mostly to people who want to use iOS devices at work, and to a lesser extent, Google’s Android. A recent survey of 750 IT managers found that the iPhone led the pack of personal devices used at work, followed by Android Phones and the iPad.

I probably shouldn’t be surprised by all this, but when I heard Tim Cook list all those big companies using iThings to get things done, it finally dawned on me: Apple is as much an enterprise story as it is a consumer story.

Apple Results Fall Short of Consensus

Arik Hesseldahl — Tue, 18 Oct 2011 20:40:41 +0000

Here’s a quick first take on Apple’s quarterly results as released just moments ago. Apple shares fell $21.78, or more than 5 percent, in after-hours trading on the news.

Sales were $28.27 billion and per-share profits were $7.05, falling short of Wall Street consensus estimates of $29.45 billion and $7.28 per share.

Apple sold 17.07 million iPhones during the quarter, which is okay when you consider that the rumor mill about a new iPhone was seriously buzzing but good during the summer months, and yet didn’t seem to dampen demand entirely, but given the Street expected at least 20 million units sold, it’s a miss, though not an unprecedented one. That makes it 72.3 million sold during the fiscal year.

IPad sales hit 11.12 million, amounting to growth of 21 percent. Apple finished the year having sold 32.4 million iPads. That’s a solid beat on expectations.

Mac sales continued their their steady climb upward. Apple sold 4.9 million Macs during the quarter, bringing the fiscal year’s total sold to 16.8 million. This is yet another record quarter for Mac sales.

Apple exits the year with $81.5 billion in combined cash, short-term and long-term investments. Certainly, calls for Apple to do something with this enormous pile of wealth besides “preserving,” as it has been for a decade or more, will intensify.

Apple shares finished the day up $2.25, or less than 1 percent, and closed at $422.24 during the regular trading session.

Here’s Apple’s statement in full:

CUPERTINO, Calif.–(BUSINESS WIRE)– Apple® today announced financial results for its fiscal 2011 fourth quarter ended September 24, 2011. The Company posted quarterly revenue of $28.27 billion and quarterly net profit of $6.62 billion, or $7.05 per diluted share. These results compare to revenue of $20.34 billion and net quarterly profit of $4.31 billion, or $4.64 per diluted share, in the year-ago quarter. Gross margin was 40.3 percent compared to 36.9 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

The Company sold 17.07 million iPhones in the quarter, representing 21 percent unit growth over the year-ago quarter. Apple sold 11.12 million iPads during the quarter, a 166 percent unit increase over the year-ago quarter. The Company sold 4.89 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 6.62 million iPods, a 27 percent unit decline from the year-ago quarter.

“We are thrilled with the very strong finish of an outstanding fiscal 2011, growing annual revenue to $108 billion and growing earnings to $26 billion,” said Tim Cook, Apple’s CEO. “Customer response to iPhone 4S has been fantastic, we have strong momentum going into the holiday season, and we remain really enthusiastic about our product pipeline.”

“We are extremely pleased with our record September quarter revenue and earnings and with cash generation of $5.4 billion during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the first fiscal quarter of 2012, which will span 14 weeks rather than 13, we expect revenue of about $37 billion and we expect diluted earnings per share of about $9.30.”

Apple will provide live streaming of its Q4 2011 financial results conference call beginning at 2:00 p.m. PDT on October 18, 2011 at www.apple.com/quicktime/qtv/earningsq411. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue and earnings per share. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 25, 2010, its Forms 10-Q for the quarters ended December 25, 2010; March 26, 2011; and June 25, 2011; and its Form 10-K for the fiscal year ended September 24, 2011 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.

Earnings Preview: That's One Big, Powerful Apple

Arik Hesseldahl — Tue, 18 Oct 2011 12:56:55 +0000

Apple will report its quarterly results today after the close of markets, and all indications are that the company will report nothing but strength on all fronts.

It will, of course, be Tim Cook’s first earnings call as CEO since taking over the job on a permanent basis this summer. There will naturally be questions from analysts about any changes in direction, however slight, that may result following the death of founder and Chairman Steve Jobs. Don’t expect much in the way of changes, nor in meaningful answers to questions about them. As much as Jobs is missed, Apple is in the strongest business shape it has ever been in, and shows no sign of slowing down.

Today’s earnings report, which will also be the final report of Apple’s 2011 fiscal year, will only make that fact more plain. Unless something went terribly wrong — and there is no sign that anything did — it will be Apple’s first year with sales north of $100 billion.

The consensus of Wall Street analysts says that Apple will report sales of $29.45 billion, which would be an improvement of more than $9 billion and 45 percent over the same quarter last year, and profits of $7.28 per share, which would be a 57 percent jump.

But as is always the case with Apple, the consensus has a way of being conservative. Sales of the iPhone 4, despite the buzz leading up to the release of the iPhone 4S, remained strong, said Gene Munster, analyst with Piper Jaffray, in a note to clients yesterday.

Munster expects Apple to report sales of 22 million iPhones in the quarter, slightly more aggressive than some estimates, by buyside analysts, of 20 million. “We believe sales of earlier iPhone models, like the iPhone 3GS, held up through the September quarter, which suggests global customers also remained interested in the iPhone 4 head of the anticipated update,” Munster wrote. The iPhone accounts for 46 percent of Apple’s sales.

That means good things for Apple’s gross profit margin, as components used in the older models became cheaper. Munster expects a gross margin of 39 percent, beating Apple’s previous guidance of 38 percent. However, if Apple maintains the gross margin it reported last quarter — 41.7 percent — it implies a much higher overall profit of $7.68 a share, Munster said.

On the iPad front, which accounts for 20 percent of Apple’s business, Munster expects Apple to report sales of 10 million units, which he admits may not seem like meaningful growth versus the year-ago quarter. But remember that last year’s September quarter came right on the heels of the launch of the iPad 1 2. The comparisons will be tough.

And don’t forget the Mac, another 20 percent of revenue. Market research firm NPD reported Mac sales up 20 percent in each of the three months of the quarter. Munster says the street consensus implies Mac unit sales growth of 16 percent, but the NPD numbers imply growth closer to 20 percent.

Finally, all eyes will be on Apple’s guidance for the holiday quarter just ahead. Apple will likely give its usual conservative guidance, which has averaged about 2 percent below the Street on revenue and 10 percent below the street on per-share earnings. But it typically beats the Street’s estimates by an average of 9 percent and 28 percent, respectively. Right now, the consensus view on the December quarter calls for sales of $36.6 billion and profits of $8.98. Plan accordingly.

Munster rates Apple shares “overweight” — the equivalent of “buy” — with a price target of $607. Yesterday, Apple shares hit another lifetime high of $426.70, and closed at $419.99. The shares are up about 27 percent this year.

Update: I corrected my reference above to the timing of the iPad 2 release.

Apple Helps Devices Get Their Heads in the Cloud

Katherine Boehret — Wed, 12 Oct 2011 01:00:59 +0000

[ See post to watch video ]

Apple devices can be addictive: People buy one tiny iPod, fall in love, and end up with three or four other Apple products. Now if only they could see all their data on all those devices simultaneously.

Starting today, they can.

ICloud is designed to store and replicate documents, music, apps and 1,000 photos on PCs, the iPhone, iPod Touch and iPad. It also syncs contacts, calendars and email so all your machines and devices have the same data and content. It will back up five gigabytes of data, but certain types aren’t counted against that total. The best part: It’s free.

Thanks to iCloud, the iPhone, iPad and iPod Touch all have the same document with no work on the user’s part.

I’ve been testing iCloud’s sync ability between a MacBook Pro, iPhone 4S and iPad 3G. I also accessed and added content using iCloud.com. At first, I ran into a few hiccups with syncing photos, but an Apple spokesman explained that the company’s servers were occasionally down while they were being prepared for Wednesday’s iCloud launch. After that, iCloud worked without a hitch—well enough that I stopped thinking about which device held what since they were all updated with the same content.

Over the weekend, I imported 300 photos my parents took on a recent trip to Italy, forgetting that my computer was set up with iCloud. When I picked up my iPhone later, the Grand Canal in Venice and the Duomo in Florence were staring back at me in Photos. Same with my iPad.

On the downside, iCloud doesn’t automatically sync videos to other devices. In WiFi, it won’t sync edited photos if edits are made on a device after its camera app is closed. (This includes removing red eye, cropping and auto-enhancing images.) And document sharing on iCloud is focused on sharing with oneself, not with other people, unlike the document-sharing solutions from Google and Microsoft.

I found iCloud’s most useful feature to be Photo Stream, which automatically sends images captured by an iPhone, iPad and iPod Touch up to iCloud and replicates them on all other iCloud devices, one by one. Watching these photos pop onto the screen of my computer, iPad or iPhone was nothing short of delightful.

Photos are pushed via iCloud to the Mac and PC in their full resolution and sent to the iPad, iPod Touch or iPhone in a resolution that’s optimized for those displays.

Photo Stream sends images captured by mobile devices, such as the iPhone and iPad, up to iCloud and replicates them on all other iCloud devices.

By default, any images imported to a PC or Mac are automatically sent into Photo Stream, though this setting can be turned off. Devices need only be powered on and in WiFi to receive images from Photo Stream.

Each photo remains in Photo Stream for 30 days, and only the last 1,000 are saved there. Photos moved into albums on devices will be kept permanently, while Macs and Windows PCs have no photo limit because of their larger storage capacities.

A WiFi network is also required for Backup in iCloud, which backs up purchased music, TV shows, apps, books, device settings, app data, messages, ringtones and images in Photo Stream. Only documents and email count against a person’s five gigabytes of free iCloud storage.

Higher storage capacities are available for an annual fee: $20 for 10 gigabytes, $40 for 20 gigabytes or $100 for 50 gigabytes.

Not Just Photos

Documents can be synced to all devices through iCloud using iWork apps. These include Pages, Keynote and Numbers, and each costs $10 in the App Store. I tested this with ease, creating documents—like a flyer I made using a photo of a church that I took with my iPhone camera—that synced with my iPad and vice versa. Changes to documents appeared the same across all devices and at icloud.com almost instantly.

To get an iCloud account, you’ll need either a Mac that’s running OS X Lion, Apple’s latest operating system, or a mobile device with iOS 5.

Starting Wednesday, when users can install the newest software on one of these machines, they will be prompted to set up iCloud. Once you have this account, iCloud will work with a Windows PC running Vista or Windows 7; instructions explain how to set up and use iCloud on Macs or Windows PCs. ICloud is also accessible via Web browser at icloud.com.

If you have an account with Apple’s MobileMe email and storage service, the company will offer to integrate it with your iCloud account. (MobileMe will be discontinued after June.) If you don’t have a MobileMe account, on-screen prompts will walk you through setting up a free me.com email address from any iOS device or computer. I did this in seconds using my MacBook, and noticed that my Mail and Notes were immediately replicated on all devices through iCloud.

Match That Tune

ITunes Match, an important piece of iCloud, wasn’t available for testing yet. To make sure your music library has a high-quality recording of each song, iTunes Match will scan your library for anything not purchased from Apple and then give you access to the high-quality iTunes track in the cloud and on all other devices. Match will be available at the end of this month for $25 a year and will work with up to 25,000 tracks.

Another interesting feature that wasn’t available for testing was Find My Friends, a free app that works with iCloud and is Apple’s answer to Foursquare. It will let iPhone, iPad and iPod Touch users find another user’s location—in list or map view—as long as they accept an invitation. Temporary location sharing will be possible with this app, enabling sharing with a specific number of people for a specific amount of time. This might come in handy during a family vacation or at a day-long music festival with friends.

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Email Katie at katie.boehret@wsj.com.

Now What? The Post-Jobs Era in Tech.

Kara Swisher — Thu, 06 Oct 2011 13:17:29 +0000

As Steve Jobs famously said to rival Bill Gates of Microsoft in a joint interview with Walt Mossberg and me in 2007, “You and I have memories longer than the road that stretches out ahead.” And perhaps what is most amazing about Jobs was his longevity.

Not in life, of course, which was cut tragically short at 56 years, with his last years focused a lot on the cancer that would ultimately defeat him.

Actually, by longevity, I mean how the iconic entrepreneur continued, until the very end, to have an enormous impact over all of technology and especially in Silicon Valley.

It is easy to see that Jobs has been the single consistent tech tastemaker and true-north icon — even in the frantically changing, what’s-new-is-best atmosphere that too often prevails in the industry.

The list of tech and media arenas he changed via innovative thinking and, more importantly, action, is long — from graphics to design to touchscreens to smartphones to tablets to animation to ease of use to apps to quality to, well, you get the idea.

The hits seemed nonstop: The Macintosh. The iPod. And iTunes. The MacBook. The iPhone. The iPad.

And it is no stretch to say that even the brightest lights in tech and media always watched what he did and were influenced by him, reacted to him, changed because he changed.

In many ways, it was because Jobs never seemed to waver.

Let’s be clear, this is not an easy thing to do, to keep sailing on your own course, often against the prevailing winds, and not be swayed.

Perhaps that is the thing that Jobs most exemplified — a stubborn unwillingness to adjust who he was, maintaining an integrity of purpose and vision when others could not.

It is certainly what has made him — and by extension, Apple — so special. Of course, it is not that he was not difficult, capricious and cutting at times. But even that he owned.

So who and what does tech look to now for that kind of inspiration?

Certainly, at this moment, there is no one leader to fill Jobs’s outsized shoes.

The founders of Google, Larry Page and Sergey Brin? Quirky, curious, arrogant, but so, so prosaic.

Facebook’s Mark Zuckerberg? Still forming, so awkward and not yet the leader he might become.

Jeff Bezos of Amazon? Certainly creative and bold, but utterly lacking in the moxie and style of Steve.

I could go on and not get to anyone even slightly close — there’s no one with the kind of charisma that makes it impossible to look away.

It’s called inspiration, a quality so lacking in all parts of this world, making it hard to imagine any replacement for Jobs.

And, in a way, why should we try to find one?

As Jobs himself said in his memorable “Stay hungry. Stay foolish” speech at Stanford University, right after he recovered from his first bout with cancer:

When I was 17, I read a quote that went something like “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “no” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important thing I’ve ever encountered to help me make the big choices in life, because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

No reason at all. So, as we all wish Jobs could have done, let’s live on.

And so will Steve Jobs. As AllThingsD Web guru Adam Tow said about the innovative Siri voice control feature in the latest iPhone 4 — introduced earlier this week without Jobs being there to present — perhaps Siri stands for: Steve is right inside.

Yes, indeed. Because his DNA lives in all of Apple. And, of course, in Silicon Valley and in tech, forever and always.

But we move on, too, so here is a video I did yesterday with WSJ.com on what impact Jobs’s death may have on Apple and whether the company will remain an innovator and market leader:

[ See post to watch video ]

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An Article of Faith for Marketers: Place No Faith in Articles

Geoffrey A. Fowler and Yukari Iwatani Kane — Tue, 13 Sep 2011 07:00:47 +0000

This is an article about articles. They’re going AWOL.

Sitting down to chat last year with Amazon.com Inc.’s Chief Executive Jeff Bezos, television host Charlie Rose announced that the two would discuss “the Kindle,” Amazon’s e-reader. But throughout the interview, Mr. Bezos repeatedly dodged the word “the,” saying how “Kindle is succeeding,” that “Kindle is a companion to tablet computers” and touting how many e-books are “available for Kindle.”

Mr. Bezos is part of a growing cadre of marketers who conscientiously object to using articles — the tiny English words “the,” “a” and “an” that typically precede many nouns.

Nintendo Co.’s website shows gamers “what Wii is all about.” As far back as 1984, Apple Inc. said in a commercial that it would “introduce Macintosh.” Today, an Apple video enthuses: “There’s never been anything like iPad.” Some companies make the drop official. Research In Motion Ltd.’s style guide specifies that “BlackBerry” should be used “as an adjective and not as a noun or verb.” An unacceptable usage, it says: “the BlackBerry.”

Read the rest of this post on the original site »

A Parallels World Where Windows Zips on Macs

Walter S. Mossberg — Thu, 01 Sep 2011 01:03:09 +0000

Apple’s Macintosh computers have long been able to run Windows, in addition to their native operating system, Mac OS X. But the process has sometimes been clumsy, slow or taxing to the machine and it hasn’t been tailored to the new Lion version of Apple’s OS.

Now, the most popular utility for running Windows programs simultaneously with Mac programs has been updated in a speedier version that takes advantage of some Lion features. It’s called Parallels Desktop 7 for Mac, and it goes on sale Sept. 1, as a $50 upgrade for current Parallels users and on Sept. 6 for new users at $80. The product comes from a Seattle company of the same name.

[ See post to watch video ]

I’ve been testing the new Parallels 7 on last year’s version of the MacBook Air laptop, running Lion with 4 gigabytes of memory. That’s the recommended amount of memory for running Windows 7, the version of Windows I tested.

In my tests, this latest Parallels edition ran Windows quickly and smoothly, and integrated well with some of Lion’s new features, even though my test Mac isn’t the fastest Apple laptop available today.

For instance, while I’m writing this in a Mac program on the Air, I’m simultaneously running the Windows-only Internet Explorer Web browser, and a couple of other Windows programs, with no discernible slowdown in any of them. I can easily recommend Parallels 7 to Mac users who need to use Windows programs some of the time.

Parallels Desktop 7 lets Windows programs, like Excel on the left, appear on the Mac as if they were Mac programs, without the Windows desktop.

I also tested a new companion Parallels Mobile iPad and iPhone app, which allows you to remotely control both your Mac and Windows running on your Mac. I am less sanguine about this product, which also goes on sale Thursday, for an introductory price of $5 (the regular price is $20). It did work, but like similar mobile programs for controlling PCs, I found it a bit awkward to use.

Parallels works by creating a so-called virtual machine inside your Mac. Within this virtual machine, you can install a copy of Windows you’ve purchased and it will behave like a faux Windows computer, compatible with the same programs as a physical Windows PC.

You can run Windows programs on your Mac either in one large window that displays the Windows desktop and taskbar, or in a mode that allows the Windows programs you run to simply appear on the Mac as if they were Mac programs, without the Windows desktop.

Going Back and Forth

Either way, you can switch back and forth between this virtual Windows computer and your regular Mac environment. You can copy and paste material between Mac programs and Windows programs, and drag files between the two operating systems. You can even open files from the Mac side of the machine in Windows programs, provided they are compatible.

This isn’t the same as another method for running Windows on a Mac, called Boot Camp—a built-in feature of the Mac designed by Apple. Boot Camp, which also requires you to purchase and install Windows, has two big advantages over Parallels: It’s free, and it dedicates the Mac’s hardware solely to Windows, so it runs Windows programs even faster.

But it has a big disadvantage. It doesn’t allow you to run both operating systems simultaneously, or copy and paste material between them. With Boot Camp, if you want to switch between the Mac OS and Windows, you have to reboot the Mac.

I found that the new Parallels started and resumed Windows much faster than its predecessor. When launching Windows, the Mac no longer slowed to a crawl, as it had in past versions.

All Windows 7 programs I tested launched and ran quickly and smoothly, and the fancy visual effects in Windows 7, such as mini-previews for icons in the taskbar, worked great.

Playing Solitaire

I was able to run the Windows versions of Microsoft Office (including Outlook), Quicken, and many other programs. I also easily ran such Windows-only programs as IE, Windows Media Player and even the venerable Windows Solitaire.

In addition, the new Parallels for the first time can take advantage of the Mac’s built-in webcam.

It has a new wizard for creating a virtual machine. And now, it will even allow you to buy, download and install Windows right from within Parallels. Previously, you had to obtain Windows separately. This is a big improvement, in my view.

Windows in Launchpad

Windows, and Windows programs, can be displayed in Lion’s new Launchpad feature, which mimics the main screen of an iPad. They also show up and behave like Mac programs in Lion’s new Mission Control feature, which shows all the programs running on the Mac in miniature. Windows programs can also run in Lion’s new full-screen mode.

The companion iPad app has been enhanced so it not only remotely controls the virtual machine, but the entire Mac. This has some advantages, such as allowing you to view Flash videos that the iPad normally can’t play, by playing them remotely on the computer.

But I found that, as on other iPad apps for remotely controlling computers, controlling PC and Mac screens is difficult using iPad gestures.

Many Virtual Machines

Parallels 7 can create and run multiple virtual machines, and also handle operating systems other than Windows. For instance, I was able to run Linux and an open-source version of Google’s Chrome OS on my Mac using Parallels. At one point in my tests, I had four operating systems running at once, and could control all four from an iPad.

Oddly, the new Parallels can even run a second, virtual copy of Lion, on a Lion-equipped Mac, though this would mainly be of interest to developers testing products.

(Apple says Lion won’t work in a virtual machine running on a PC.)

There are a couple of drawbacks to Parallels 7. As in prior versions, it can’t run the most graphics-intensive Windows games and other programs, so heavy-duty gamers will do better with Boot Camp or a physical Windows PC. And I found it wouldn’t share my Verizon 4G data modem with the Mac OS.

If you’re likely to be using Windows most of the time, it’s best to just use a regular Windows PC. But for Mac users who need to run a few Windows programs some of the time, Parallels 7 is a fine product.

Write to Walt at mossberg@wsj.com.

Essay: Jobs's Departure as CEO of Apple Is the End of an Extraordinary Era

Walt Mossberg — Thu, 25 Aug 2011 01:18:37 +0000

Steve Jobs’s resignation as chief executive officer of Apple is the end of an extraordinary era, not just for Apple, but for the global technology industry in general. Jobs is a historic business figure whose impact was deeply felt far beyond the company’s Cupertino, Calif., headquarters, and who was widely emulated at other companies.

And now, for the first time since 1997, he won’t be the company’s chief executive.

To be very clear, Jobs, while seriously ill, is very much alive. Extremely well-informed sources at Apple say he intends to remain involved in developing major future products and strategy and intends to be an active chairman of the board, even while new CEO Tim Cook runs the company day to day.

So, this is not an obituary. But his health is reported to be up and down, and even an active chairman isn’t the same as a CEO.

CEOs resign every day, so why is this departure so meaningful?

Most people are lucky if they can change the world in one important way, but Jobs, in multiple stages of his business career, changed global technology, media and lifestyles in multiple ways on multiple occasions.

He did it because he was willing to take big risks on new ideas, and not be satisfied with small innovations fed by market research. He also insisted on high quality and had the guts to leave out features others found essential and to kill technologies, like the floppy drive and the removable battery, he decided were no longer needed. And he has been a brilliant marketer, personally passionate about his products.

In his first act at Apple, the company he co-founded in 1976, he helped envision and catalyze the personal computer revolution. The Apple II computer he developed with Steve Wozniak wasn’t the only mass-market PC released in 1977, but it was the one that had the most enduring impact.

In 1984, he again upended computing by leading the development of the Macintosh, the first commercially successful computer to use a mouse and graphical user interface. It cemented the template for how every computer works today, even though Apple was handily bested in the PC sales wars by archrival Microsoft.

After being forced out of Apple in 1985, it’s well known that Jobs ran an unsuccessful computer firm called NeXT. But he also did a couple of game-changing things during that exile. First, NeXT developed an operating system that later morphed into the excellent Macintosh operating system, called OS X, and also the operating system that drives Apple’s mobile devices, called iOS.

In addition, he purchased Pixar, a small computer animation firm which he was able, over years, to turn into one of the world’s most successful movie studios and later sell to Disney for billions. It changed animation forever.

In his most recent act, he returned in 1997 to take over as CEO of Apple as part of that company’s purchase of NeXT. What he found was a diminished company which was reputedly only months from bankruptcy and saddled with mediocre products.

Fourteen years later, the company is a highly profitable behemoth, the most financially valuable and influential technology company in the world, whose every product is eagerly anticipated, snapped up quickly by consumers, and aped by competitors, even though they are often priced higher than rival devices.

While CEO of the revived Apple, he introduced the dominant digital music player, the iPod, and created the most successful digital media service, iTunes. He introduced the first super-smartphone, the iPhone, and the only truly successful tablet computer, the iPad, which is in the process of replacing the laptop, at least in part. And he built the world’s largest app store.

One almost forgets that he built a phenomenally successful chain of retail stores, too.

Apple’s devices and software services have dramatically changed the mobile phone industry, the music industry, the film and TV industries, the publishing industry and others.

Meanwhile, even while declaring that we are in the “post-PC era,” Jobs resuscitated his early baby, the Mac. While it may never become the world’s biggest selling computer, it is lusted after worldwide, and its sales have outgrown those of the overall PC industry for five years running. Plus, with models like the sleek, solid-state MacBook Air, he’s actually merging the tablet and the PC.

Now, rumors are rife that Apple is working on re-inventing another common device: the TV. The secretive company won’t say a word about that, but nobody should be surprised if it happens, just based on Jobs’s track record.

And that’s why the day Steve Jobs resigns as CEO of Apple isn’t like the day a typical CEO resigns.

Here is a video of me taken recently, talking about Jobs’s career:

[ See post to watch video ]

Bungie Says "Halo" to 20th Anniversary (Video)

Tricia Duryee — Sun, 07 Aug 2011 17:30:12 +0000

Yesterday, the World Wide Web turned 20, but it’s not the only technology institution with a big birthday. Just last week, Bungie hit the two-decade mark as well.

To mark the anniversary, the game studio known for creating Halo on the Xbox produced an hour-long documentary — a “celebration of Bungie’s legacy and a love letter to the community of gamers who have embraced Bungie’s games for two incredible decades” — with footage of its founders developing Macintosh games in a one-room office in Chicago, and a glimpse of the company’s present and future.

Somewhere in between, the game studio was acquired by Microsoft and moved to Bellevue, Wash., only to split off in 2007 to become an independent company. Later, it signed a 10-year publishing deal with Activision Blizzard.

In the video, the company captures interviews with “ever-elusive creative director, Jason Jones — and interviews from key industry veterans and luminaries.”

Courage for Lion Users

Katherine Boehret — Tue, 26 Jul 2011 22:58:01 +0000

Apple’s Lion has roared onto Macs, with one million downloads of the new operating system in the first day it was available. IPhone or iPad users will be familiar with Lion’s nod toward navigating with gestures. But for others, Lion could be uncharted territory. I’ve compiled some helpful shortcuts and tips for using Lion and some of its less-obvious yet useful features.

For those people frustrated by Lion, I’ll also include instructions on how to revert some features to work the way they did in Apple’s previous operating system, Snow Leopard. If all else fails, I’ll tell you how to uninstall Lion altogether. But all new operating systems require an adjustment period, so give yourself some time with Lion before giving up.

[ See post to watch video ]

Heads or Tails of Scrolling

Probably the one feature that will take the most getting used to is Lion’s new way of scrolling. Rather than placing two fingers on the touch pad and moving them down together to navigate down in a Web page, list or document, Lion does the opposite. Think of reading a real piece of paper: As you read down, your eyes would move down and you’d push the paper up. So now, scrolling down happens by putting two fingers on the touch pad and moving up. Scrolling up works by moving two fingers down the touch pad. The scroll bar disappears when you aren’t scrolling.

If you’d rather switch back to the classic way of scrolling, go to System Preferences, Trackpad, Scroll & Zoom and uncheck “Scroll direction: natural.” Also go into System Preferences, Mouse, Point & Click and uncheck “Scroll direction: natural.” If you desperately miss seeing your scrollbar, go to System Preferences, General, Show scroll bars and choose “Always” in the top of the middle section.

Uncovering Exposé

If you’re like me, you loved using Snow Leopard’s Exposé, which took a four-finger downward swipe to expose all running apps. Lion has a more robust way of viewing all the things on a Mac, called Mission Control. A feature called App Exposé uses a three-finger downward swipe to expose all windows running in an app. This isn’t on by default, so go to System Preferences, Trackpad, select the More Gesture section (top right) and check the box for App Exposé.

To use a four-finger-swipe for this, I selected the tiny arrow in this command’s description and chose “Swipe Down with four fingers.”

Several new gestures are built into Lion for navigating to things like the Desktop, Launchpad and Mission Control. But if you don’t want to learn a bunch of new gestures, you can try Hot Corners. These let you navigate to these features by just moving the cursor to any corner of the computer screen.

Set up Hot Corners by going to System Preferences, Desktop & Screen Saver, select Screen Saver and then click on Hot Corners in the lower left. Here, you can use drop-down menus to designate how each corner will function.

You’ve Got New Mail

Apple Mail has been updated in Lion to look better and work better. Rather than displaying all messages in a top section with the body of one message shown in a window below, emails are displayed in a left-hand column with bodies of those emails displayed on the right.

If you’re yearning for the way things used to be, select Mail, Preferences, Viewing and check the box labeled “Use classic layout.” If you’d like to see icons representing folders and mailboxes on the left, like the old Mail, click “Show (or Hide to hide this)” in the Favorites Bar of Mail.

Another change in mail is conversation view, which is on by default. It numbers messages in an email back-and-forth so you know what order they go in, rather than wondering which message was most recently received. To turn off conversation view, click on the View menu in Mail and uncheck “Organize by Conversation.”

Full Screen—Finally

At last, getting a full-screen view of an opened window on a Mac doesn’t have to be done by dragging out corners of the window.

Clicking on a full-screen button (two outward-facing arrows) built into many programs in the top-right corner lets the window truly take over the entire screen, like it’s the only thing that works on the whole computer.

Several apps can run in full-screen mode at once, and swiping three fingers left or right on a laptop’s touch pad will switch between these running apps.

Clean Up Launchpad

A new gesture—pinching with your thumb and three fingers—pulls up Launchpad. This resembles the iPhone or iPad home screen, with everything on the Mac represented by small icons. Some icons are already grouped into folders, like Microsoft Office programs, if you have Office installed. Others can be grouped into folders just like on an iOS device: by dragging and dropping them onto one another to create a folder and then naming that folder.

To delete these icons, click on one and hold down until all icons start jiggling. Those icons for apps downloaded from the App Store can be deleted right here, just click on the small “x” that appears to the top left of each app icon. Other programs can be deleted only by opening the Applications folder in Finder and moving unwanted things to Trash.

Give Up?

If you absolutely give up on the Lion upgrade you downloaded and want to revert back to the Snow Leopard operating system, you’ll need to erase your drive and reinstall Snow Leopard from the original installation discs.

Before you do this, back up your data in Time Machine so it can later be moved back onto the machine.

Write to Katherine Boehret at katherine.boehret@wsj.com

Apple's Lion Brings PCs Into Tablet Era

Walter S. Mossberg — Wed, 20 Jul 2011 12:32:31 +0000

With its iPhones and iPads, Apple has led people toward a new way of operating digital devices that relies on direct manipulation of items with finger gestures, not a mouse and scroll bars. App icons are arrayed front and center, not buried deep in a file system or limited to a strip at the bottom of the screen.

[ See post to watch video ]

Now, Apple is bringing those concepts and others to the personal computer via its most radical new Macintosh operating system version in years. It’s called Lion and it goes on sale Wednesday for $29.99—a price that allows installation on as many personal Macs as you own.

Lion is a giant step in the merger of the personal computer and post-PC devices like tablets and smartphones. It demotes the venerable scroll bar at the side of windows and documents, relying primarily on direct manipulation of documents and lists. It eliminates the need to save your work, automatically saving every version of every document. It resumes programs right where you left off. It can display programs, or an array of all your app icons, in multiple full screens you simply swipe through. And it elevates the role of multitouch gestures and adds new ones.

The new system doesn’t turn a Mac into a tablet. It retains traditional computer features not present on smaller devices—like the usual file system, multiple windows, the mouse and physical keyboard. It still runs traditional Mac programs, still can handle Adobe Flash, and doesn’t run iPhone or iPad apps. It doesn’t use a touch screen, instead continuing to rely on the touch pad to perform finger gestures.

But it’s a big change. Lion also is a harbinger of things to come. Apple’s historic rival, Microsoft, is working on its own radical overhaul of the dominant Windows PC operating system, due next year, which is also aimed at putting multitouch and other concepts borrowed from smartphones and tablets front and center.

I’ve been testing Lion on four Macs, and I like it. I believe its many new features—250 in all—make computing easier and more reliable. I found upgrading easy, and compatibility with existing apps to be very good. Only one app I use frequently proved incompatible, and its maker says a new revision solves that problem.

I only suffered one crash in Lion. It occurred on one of many occasions I used iTunes, but Apple says a forthcoming version of iTunes made for Lion should eliminate that.

Pressing a special key on a new Mac, or an icon on an old one, brings up a full screen, iPad-like display of app icons.

To take full advantage of new features such as full-screen mode (which hides menus), auto-saving and auto-resuming, programs will have to be rewritten. But, in my tests, current versions ran fine. I am writing this column on a MacBook Air running Lion using an unrevised version of Microsoft Word for the Mac, with no problems.

An Adjustment Process

There are, however, downsides to anything this new and major. In my view, the biggest of these is that switching to Lion will require a major adjustment even for veteran Mac users, though it will be easier for those who use iPhones or iPads. Lion will significantly increase the learning curve for Windows users switching to the Mac.

One of the biggest changes is in scrolling. Instead of moving the top of a page upward by dragging the scroll bar down, or moving your fingers downward on the touch pad, you do the opposite—you just push the page up. A scroll bar appears only while scrolling. (Older programs may still have the traditional scroll bar.)

Standard programs and features like Apple Mail are significantly different, too, and there are smaller changes in almost every corner of the operating system, including some keyboard shortcuts. Just mastering all the new and altered touch-pad gestures—a couple of which are so unnatural I actually had to practice them—will take time. (Luckily, almost all of the actions performed by the gestures can also be done with a mouse, icons, menu commands, or keys.)

If you dislike some of these changes, Apple provides settings to return to traditional scrolling, the classic Mail layout, and to turn off gestures and other things.

Upgrading

Another big change is in the way Lion is being distributed. It won’t be sold on a disk, initially only via download from the Mac App Store. Since it’s a 4 gigabyte download, that could be a problem for people with slow Internet connections. Apple says its stores will help such users with the download, and that it will sell Lion on a USB thumb drive for $69 in August.

In my tests, the download alone took under half an hour on a very fast connection, and about an hour and a half on a more typical one. Once I downloaded the product, the rest of the installation took about an hour.

Also, you can only upgrade to Lion directly from the prior OS version, Snow Leopard. So, if you’re running an earlier version, you’ll first have to pay to upgrade to Snow Leopard.

Each auto-save creates a “version” of a document and all the versions can be viewed in a visual stack.

In addition, Macs with the older PowerPC processors can’t run Lion, and even some of the earliest Macs with Intel processors are shut out. These are mainly machines released in 2006. Older programs originally designed for PowerPC, which still ran on Snow Leopard, will no longer work in Lion. The best known of these is Intuit’s Quicken 2007.

Migrating

Even if you buy a new Mac with Lion pre-installed and your older Mac has Snow Leopard, you’ll have to download a new version of Apple’s migration program for Snow Leopard in order to move over all your programs, settings and files. The company made this new migration utility available on Tuesday. When I tried to migrate my stuff from a Snow Leopard machine to Lion using the current migration program—normally a strength for Apple—the process failed. Apple sent me the new version and it worked.

Lion also introduces a new migration feature that will move data and settings—but not programs—from a Windows PC to a Mac, though it requires a free Windows migration utility that Apple couldn’t provide in time for this review.

New Macs

Speaking of Macs with Lion pre-installed, Apple also is upgrading its thin and fast MacBook Air laptops so they use faster chips from Intel. It’s killing off the bottom model of its laptop line, the plain MacBook. But the new MacBook Airs, available Thursday, have the same design, prices and base storage capacity as their predecessors, so this review is focused on Lion.

Features

Here are some of the main new features in Lion:

• Auto-Save and Versions: Apps running in Lion automatically save your work when you pause or every five minutes. There is no interruption during this process and you can still save manually. This isn’t a new idea, but it’s implemented beautifully and can work on all programs whose authors issue new versions to take advantage of it. Right now, it works on some of Apple’s own programs.

The best part of this is that each auto-save creates a “version” of your document and you can view all these versions in a visual stack arranged by date, next to your current version. You can swap back to an older version, or even copy and paste text from one version to another. These versions are created by storing the changes behind the scenes, not by creating numerous files.

To prevent auto-saving, you can lock a document and, for privacy, when you share or transfer a document, only the latest version is copied or sent.

• Resume: If you relaunch a program, any document you were working on appears again with the cursor right where it was, and even any highlighting is preserved. If you restart the Mac, all your programs are resumed in this manner, unless you check a box to prevent this.

• Full-screen apps: You can launch some apps, or individual browser tabs, in a full screen, by just clicking on an icon at the top right. In full screen, the menu bar and other controls are hidden unless you move the cursor to the top of the screen.

• Launchpad: Pressing a special key on a new Mac, or an icon on an old one, brings up an iPad-like display of all your app icons in full screen. If they occupy more than one screen, you just swipe through them.

• Mission Control: One of the nicer features on the Mac was called Exposé, which, with one click, showed all your open windows in miniature. Now, it’s been subsumed into something called Mission Control, which does the same thing, but also displays any fullscreen apps or extra desktops. I found it cluttered and wished the simpler, prior feature had been retained.

• Gestures: The Mac already had a variety of iPhone-like gestures you could perform on the touch pad. But Lion has changed some of these and added more. One I liked: You can double-tap with two figures to resize a section of a Web page or PDF to zoom in to fill the screen, just like on the iPhone or iPad. Two I dislike: the gestures for calling up Launchpad and Mission Control require pinching or zooming with three fingers and a thumb—a clumsy method for such important features.

• Mail: Apple’s Mail app has been totally overhauled to look and work more like the Mail app on the iPad. One particularly nice feature is that it sports a beautiful optional conversation mode, which combines and numbers each message in a thread. It also hides duplicate emails. There are too many changes to detail here, but, after hating the new Mail at first, I have come to like it. And you can switch to Classic mode if you wish.

The Bottom Line

The past two major computer operating system releases, Windows 7 and Snow Leopard, were incremental. Lion is very different. It’s a big leap, and gives the Mac a much more modern look and feel for a world of tablets and smartphones. If you are willing to adjust, it’s the best computer operating system out there.

Email Walt at mossberg@wsj.com.

Picking Out a Laptop in the Brave, New World of Tablets

Walter S. Mossberg — Thu, 21 Apr 2011 01:02:19 +0000

It is too soon to replace my twice-yearly laptop buyer’s guides with tablet buyer’s guides, but some days it feels like I should. Much of the energy that companies once poured into laptop designs and advances seems to have been drained off into a massive race to create tablet computers.

[ See post to watch video ]

Still, while tablets are important, they don’t fully replace laptops, at least not yet. There remains huge value in the portable, clamshell-shaped computer with a physical keyboard, lots of ports, plenty of storage and more horsepower than tablets offer. So, here is my annual spring laptop buyers’ guide, a basic cheat sheet to the most important factors in the shopping process.

While I’ve focused on laptops, much of this advice also applies to desktop computers, a fading species. As always, these tips are for average consumers doing the most common tasks. This advice doesn’t apply to businesses or to hard-core gamers or serious media producers.

Timing

The first thing to consider is that you may want to wait to replace your laptop. Apple’s iPad, and the tablets coming in its wake, have put the computer industry in reset mode. If you own a tablet, you are likely to rely on your laptop less often, extending its useful life. And if you don’t, you’ll probably find over the next year or two that more interesting choices will appear as companies try to bring tablet qualities to laptops and laptop features to tablets.

Some early inklings: Apple’s MacBook Air and the Windows-based Samsung Series 9 start almost instantly, like tablets, and use chips for file storage, like tablets do, instead of hard disks. Also, Apple will soon roll out a new Macintosh operating system, called Lion, that displays programs as if they were tablet apps, and it already has an iPad-like app store for the Mac. Microsoft is working on a version of Windows, likely to appear next year, that fuses tablet and PC concepts. This software will run on some current computers, but new hardware, more tailored to these systems, will be coming.

As for tablets, some companies are working on designs that go beyond the iPad template to somehow integrate physical keyboards and traditional ports. This would certainly blur the lines and make for new, intriguing choices if you wait.

Tablets vs. Laptops

Laptop shoppers now need to consider if a tablet will suffice—especially if they are looking for a highly portable, secondary machine, as I noted in my last guide. The new iPad 2, which still starts at $499, has at least twice the horsepower of the original model, and now boasts 65,000 tablet-optimized apps. It is gradually morphing into a productivity platform—able, for instance, to edit videos. And it has now been joined by similarly powerful competitors running a new tablet version of Google’s Android operating system and by the $499 PlayBook, the first tablet from Research in Motion, which boasts speedy hardware and a new operating system. Hewlett-Packard’s new tablet, based on Palm technology, is coming soon.

Tablets tend to beat small, low-cost laptops in weight, start-up speed and battery life. And they are competitive for lots of common tasks, such as Web browsing, email, social networking, and viewing or playing documents, photos, videos and music.

But laptops still win for intensive work like creating long documents, or doing anything that requires precision and benefits from a physical keyboard. They also are more compatible with printers and external disks.

If you can’t wait, or don’t want a tablet, you’ll find relatively little has changed in laptop-land in the past six months or so. Here’s a rundown of what you should look for in a laptop.

Windows vs. Mac

As always, capable Windows 7 laptops cost less and offer much more variety than Mac laptops. The latter start at $999, while a few basic, full-size Windows machines can be had for $300 and the decently equipped Windows models are in the $500-to-$800 range. And Apple refuses to make tiny netbooks, leaving that dwindling category to the Windows guys. But Apple laptops combine sleekness, durability and strong battery life with well-regarded customer service. Macs can run Windows, at extra cost, if you need to use a program that is Windows-only, and they come with better built-in software. Finally, Mac users generally needn’t worry about malicious software, since it’s nearly all designed to run on Windows.

Memory

I recommend 4 gigabytes of memory, or RAM, on a new Windows computer, though a Mac will perform well on 2 gigabytes, unless you’re designing complex graphics. A new Windows machine should be labeled “64-bit” for best performance.

Processors

The newest, and most advertised, chips in consumer laptops are Intel’s i3, i5, and i7 Core models. But a PC with chips from rival AMD, which usually cost less, or older Intel dual-core chips, will do fine for most users.

Graphics

Pay attention to this, even if you aren’t big into video or games. Many computers offload nongraphics tasks to potent graphics chips for speedier operation.

In general, less-expensive machines have wimpier graphics hardware, and costlier ones have more-powerful graphics. Some have both and can switch between the two as needed.

Hard Disks

A 320 gigabyte hard disk should be the minimum on most PCs, though 250 gigabytes are fine for many average users. Solid-state disks, which lack moving parts and use flash memory, are costlier but faster and use less power. However, they usually have less capacity. As more data are stored online, huge amounts of local storage will be less crucial.

Ports

Many PCs now come with a port called HDMI, which makes linking to a high-definition TV easy. There is a new, much faster USB port, called USB 3.0, but so far, few peripheral devices can use it. And Apple has introduced yet another high-speed connector that has little practical use so far, called Thunderbolt.

Again, with the industry in flux and tablets on the rise, if you can wait to buy a laptop, do so. But if you must take the plunge, don’t buy more laptop than you need.

Find Walt Mossberg’s columns and videos at the All Things Digital website, walt.allthingsd.com. Email him at mossberg@wsj.com.

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