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New iMacs May Include "Bag of Hurt" Option

John Paczkowski in News on September 25, 2009 at 10:19 am PT

Asked in October 2008 why Apple wasn’t yet offering Blu-ray DVD drives as an option on machines, Apple CEO Steve Jobs said the licensing issues were too complex to make doing so worthwhile. “Blu-ray is a bag of hurt,” he quipped. Well, no longer. Because Apple is planning to refresh its iMac desktop computer in the next few weeks, and when it does, it may well offer a Blue-ray drive option.

New iMacs May Include “Bag of Hurt” Option

John Paczkowski in News on September 25, 2009 at 10:19 am PT

Asked in October 2008 why Apple wasn’t yet offering Blu-ray DVD drives as an option on machines, Apple CEO Steve Jobs said the licensing issues were too complex to make doing so worthwhile. “Blu-ray is a bag of hurt,” he quipped. Well, no longer. Because Apple is planning to refresh its iMac desktop computer in the next few weeks, and when it does, it may well offer a Blue-ray drive option.