News Byte

Twitter Adds More Video Advertisers

Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.

News Byte

Pro Baseball Clips Walk, but Don’t Run, to YouTube

Up till now, if you’ve found a highlight clip from a pro baseball game on YouTube, it probably wasn’t supposed to be there: Major League Baseball has been diligent about keeping its stuff off the world’s biggest video site. Now that is changing, with a pact to bring highlights and other goodies to YouTube. But it’s not happening fast: Highlights for current games won’t appear until two days after they’re completed.

MLB.com Boss Bob Bowman Is Still an Apple Man. But Samsung Is on Deck. (Video)

“The Samsung phone is quite a good Android phone,” said baseball’s digital guru. But Apple still makes him most of his money.
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Major League Baseball Turns to Qualcomm to Improve In-Stadium Coverage

The wireless firm will help the sports league figure out what it needs to do to improve cellular and Wi-Fi coverage within its ballparks.
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With Baseball and Hockey Apps, BlackBerry 10 Looks to Score With Sports Nuts

Major League Baseball said Wednesday that its At Bat app will arrive in time for the first pitch on Opening Day.
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Dive Into Mobile Ready to Take Back Manhattan on April 15 and 16

Hurricane Sandy forced a change in plans, but we’ve rescheduled our mobile conference for April 15 and 16.
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Voices

Playoff-Bound Baseball Gets Big Data Boost

Baseball is one of the frontiers of big data innovation because there’s so much money involved in it.

More Dive Into Mobile Speakers: Twitter’s Stanton, MLB.com’s Bowman and Lady Gaga’s Manager Carter

Katie Jacobs Stanton of Twitter, Troy Carter of Atom Factory, and Bob Bowman of Major League Baseball Advanced Media join the Dive Into Mobile lineup.
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Major League Baseball Hopes iPhone Tickets Will Be a Hit

MLB is testing the new iPhone feature for mobile ticketing at four ballparks.
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Apple’s TV Remote of the Future? It’s Already Here, In Your Hands.

Apple’s plans for a super-duper TV remote involve the iPhone or iPad you’re already using.
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