26 posts and columns on Major League Baseball
Twitter is stepping up its video ads plans by adding a new list of advertisers to a program it has been tinkering with for the past few months, and giving the product a name: Twitter Amplify. New partners include Discovery, Time Inc. and Major League Baseball; they join previously announced deals with distributors like Fox and BBC America.
Up till now, if you’ve found a highlight clip from a pro baseball game on YouTube, it probably wasn’t supposed to be there: Major League Baseball has been diligent about keeping its stuff off the world’s biggest video site. Now that is changing, with a pact to bring highlights and other goodies to YouTube. But it’s not happening fast: Highlights for current games won’t appear until two days after they’re completed.