makeover

Electronic Mirrors Sell Lipstick and a Makeover

Christina Passariello, Reporter, The Wall Street Journal in News on August 27, 2010 at 5:00 am PT

Cosmetics aisles in supermarkets and drugstores are adding electronic makeover specialists with the help of an Israeli start-up. Retailers including Wal-Mart Stores Inc., France’s Carrefour SA and Superdrug Stores PLC in Britain are testing EZface Inc.’s “virtual mirrors” in their stores to simulate what makeup and hair dye would look like on shoppers.