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	<title>AllThingsD &#187; Malcolm Gladwell</title>
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		  <title>All Things Digital</title>
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		<title>How to Turn Your Twitter Avatar into a Force for Good -- For Real</title>
		<link>http://allthingsd.com/20120419/georgia-tech-professor-tries-to-transcend-social-media-slacktivism/</link>
		<comments>http://allthingsd.com/20120419/georgia-tech-professor-tries-to-transcend-social-media-slacktivism/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 13:00:29 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Eric Gilbert]]></category>
		<category><![CDATA[Georgia Tech]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Red Cross]]></category>
		<category><![CDATA[slacktivism]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[when things fall apart]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=197493</guid>
		<description><![CDATA[Georgia Tech professor Eric Gilbert has come up with a clever way to add impact to what's been labeled social media "slacktivism."]]></description>
			<content:encoded><![CDATA[<p>Changing your Twitter pic is kind of like slapping a political bumper sticker on your car; it never started or finished a revolution. But Georgia Tech School of Interactive Computing professor Eric Gilbert has come up with a clever way to add impact to what&#8217;s been labeled social media &#8220;<a href="http://en.wikipedia.org/wiki/Slacktivism">slacktivism</a>.&#8221;</p>
<p><a href="http://allthingsd.com/files/2012/04/whenthingsfallapart.jpg"><img class="alignright size-full wp-image-198015" title="whenthingsfallapart" src="http://allthingsd.com/files/2012/04/whenthingsfallapart.jpg" alt="" width="338" height="253" /></a>Following the <a href="http://helpiranelection.com/">hundreds of thousands of Twitter users</a> who added a green overlay to their profile pictures to indicate their support for Iranian protesters in 2009 &#8212; and later campaigns like <a href="http://allfacebook.com/im-with-coco-spreads-like-wildfire-on-facebook_b9749">&#8220;I&#8217;m With Coco&#8221;</a> and <a href="http://www.blackoutsopa.org/">STOP SOPA</a> &#8212; Gilbert designed a tool called &#8220;when things fall apart&#8221; to help Twitter users support the Red Cross.</p>
<p>After users donate $10 to the Red Cross and authenticate with Twitter, the when things fall apart app <a href="http://vimeo.com/35666211">breaks up their Twitter profile pics</a> into tiny virtual pieces. Updating every 12 hours over the course of three days, the picture eventually reassembles. It&#8217;s a neat effect, and one that&#8217;s built to subtly catch people&#8217;s attention.</p>
<p>The message is supposed to be that the Red Cross helps put things back together after they fall apart. But the app isn&#8217;t tied to a current major disaster that makes people think of the Red Cross and how things are falling apart, so that may put a damper on its virality.</p>
<p>Plus, you do have to tweet every so often in order for your followers to notice the changes. (Not to get too off-topic, but I remember a couple years ago there was a campaign where celebrities like Lady Gaga took a vow to stop tweeting while they were raising money for a cause. It didn&#8217;t really work; part of the charm of Twitter is the stream keeps flowing day in and day out, so you don&#8217;t notice when someone&#8217;s gone.)</p>
<p>In a phone interview, Gilbert said he agreed in part with Malcolm Gladwell, who wrote <a href="http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell">a widely read New Yorker article</a> about the role of social media activism having been overstated. &#8220;It&#8217;s never going to be the same thing as a sit-in, but at least we can make it count for something,&#8221; Gilbert said.</p>
<p>When things fall apart makes a couple of key improvements on previous Twitter pic campaigns: First, you have to donate in order to get the animation. And second, there&#8217;s an end date; after three days, your picture returns to normal. That is, unless you want to donate again.</p>
<p>Here&#8217;s a <a href="http://vimeo.com/35666211">video</a> that shows how it works:</p>
<p><iframe src="http://player.vimeo.com/video/35666211?title=0&amp;byline=0&amp;portrait=0" frameborder="0" width="400" height="221"></iframe></p>
<p><a href="http://vimeo.com/35666211">Whenthings</a> from <a href="http://vimeo.com/user10054975">Jennifer Kim</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>Start-Up Byliner Thinks the Digital Ink Isn't Dry on Long-Form Writing</title>
		<link>http://allthingsd.com/20110708/start-up-byliner-thinks-the-digital-ink-isnt-dry-on-long-form-writing/</link>
		<comments>http://allthingsd.com/20110708/start-up-byliner-thinks-the-digital-ink-isnt-dry-on-long-form-writing/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 17:23:16 +0000</pubDate>
		<dc:creator>Drake Martinet</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Byliner]]></category>
		<category><![CDATA[Freestyle Capital]]></category>
		<category><![CDATA[Jeff Clavier]]></category>
		<category><![CDATA[John Tayman]]></category>
		<category><![CDATA[long-form]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[SoftTechVC]]></category>
		<category><![CDATA[Ted Barnett]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=95574</guid>
		<description><![CDATA[There are at least a few of long-form writing's elite who don't believe the Internet is out to kill the written word. In fact, they've gotten together and built Byliner, a discovery platform for fans of long reads to chat about at their next wine, cheese and turtleneck party.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110708/start-up-byliner-thinks-the-digital-ink-isnt-dry-on-long-form-writing/bylinerimage/" rel="attachment wp-att-95614"><img src="http://allthingsd.com/files/2011/07/bylinerimage-380x285.png" alt="" title="bylinerimage" width="380" height="285" class="alignright size-medium wp-image-95614" /></a></p>
<p>There are at least a few of long-form writing&#8217;s elite who don&#8217;t believe the Internet is out to kill the written word. In fact, they&#8217;ve gotten together and built Byliner, a discovery platform for fans of long reads to chat about at their next wine, cheese and turtleneck party. </p>
<p><a href="http://byliner.com" target="_blank">Byliner</a> aims to become the new hub of authors, fans and the writing that connects them. </p>
<p>To do so, it has collected links and excerpts of contemporary non-fiction of greater than 1,500 words &#8212; pieces a reader could get through in a sitting or two. </p>
<p>Then, around the writing and associated metadata, Byliner has built a free platform for discovering other works and sharing them with people both on and off of Byliner. </p>
<p>&#8220;We think of it as the Pandora for writers,&#8221; said author John Tayman, Byliner&#8217;s CEO.</p>
<p>So far, Byliner has raised venture funding from Josh Felser of Freestyle Capital and SoftTech VC Jeff Clavier, with a recently closed $1 million seed round. </p>
<p>But it&#8217;s not a new model: Aggregate links provide a service on top of the stuff other people create and try to draw a user base around it. That said, it hasn’t been applied to this particular form of writing before. </p>
<p>With a database that now spans more than 40,000 articles, Byliner&#8217;s long-term vision is to become the hub for this type of content on the Web. </p>
<p>The site features the chunky fonts, shades of grey and conspicuous white space typically found in a coffee table book about design. Like those coffee table books, the site is also free of advertising. </p>
<p>All of Tayman&#8217;s talk of discovery and readability ultimately left open a fairly important question: How will it make money?</p>
<p><a href="http://allthingsd.com/20110708/start-up-byliner-thinks-the-digital-ink-isnt-dry-on-long-form-writing/screen-shot-2011-07-07-at-9-55-14-pm/" rel="attachment wp-att-95619"><img src="http://allthingsd.com/files/2011/07/Screen-shot-2011-07-07-at-9.55.14-PM.png" alt="" title="Screen shot 2011-07-07 at 9.55.14 PM" width="287" height="420" class="alignleft size-full wp-image-95619" /></a></p>
<p>That&#8217;s where Byliner Originals come in, and where the funding model starts to look a little more like a regular publisher. </p>
<p>The Originals are written works available only through Byliner, purchasable through the site and transmitted to your device, or delivered to you on paper, for a few dollars. </p>
<p>Early figures on sales of the Originals seem promising. A high-profile riveting expos&eacute; by Jon Krakauer on Three Cups of Tea author Greg Mortenson sold 100,000 copies in the first two weeks in an exclusive deal with Amazon.</p>
<p>Byliner&#8217;s COO Ted Barnett thinks that modern devices have opened a hole in the market &#8212; and in readers&#8217; attention spans &#8212; that is large enough to cram in one of Byliner&#8217;s exclusive works.</p>
<p>&#8220;Before [modern reading devices], it only made sense for someone to publish a book that took 10 hours to read,&#8221; he said. &#8220;But these devices have made the purchase and delivery of individual works of this length possible.&#8221;   </p>
<p>Still, the site has a way to go if it wants to become a true platform. </p>
<p>As of today, for example, integration with the popular <a href="http://readitlaterlist.com/">Read it Later</a> service and the usual panoply of social network sharing buttons are all Byliner has mustered in the social category.</p>
<p>But, according to Tayman, Byliner doesn&#8217;t have to do much to be the leader.</p>
<p>&#8220;Short of doing some power-Googling, there is no other place to do deep cross-discovery around longer articles and writers,&#8221; he said. </p>
<p>He said as much, and a little more, about Byliner&#8217;s core mission during my recent visit to their HQ in San Francisco&#8217;s Presidio district:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=D960E930-665D-4076-85B5-716D815AF848&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={D960E930-665D-4076-85B5-716D815AF848}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Does Social Media Help Foment Revolution? A Theory From Within Twitter.</title>
		<link>http://allthingsd.com/20110318/does-social-media-help-foment-revolution-a-theory-from-within-twitter/</link>
		<comments>http://allthingsd.com/20110318/does-social-media-help-foment-revolution-a-theory-from-within-twitter/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 09:00:35 +0000</pubDate>
		<dc:creator>Liz Gannes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Evgeny Morozov]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[NetworkEffect]]></category>
		<category><![CDATA[Othman Laraki]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://networkeffect.allthingsd.com/?p=4400</guid>
		<description><![CDATA[This week, Othman Laraki, Twitter's director of search and geo, proposed a "revolutionary equation" that can be tipped by a critical mass of dissent generated through social media.]]></description>
			<content:encoded><![CDATA[<p>Now here&#8217;s a topic we can all agree on: The role of social media in political revolutions.</p>
<p>Kidding.</p>
<p>While some like Malcolm Gladwell and Evgeny Morozov belittle the hubris of crediting Facebook and Twitter for such a contribution, revolutionaries like <a href="http://networkeffect.allthingsd.com/20110211/wael-ghonim-egypt-was-revolution-2-0-video/">Wael Ghonim</a> and armchair commentators like the greater Twitter userbase love to gab about social media&#8217;s role in community organizing and couriering authentic messages to the world.</p>
<p><a href="http://networkeffect.allthingsd.com/files/2011/03/UtilityofDissent.png"><img src="http://networkeffect.allthingsd.com/files/2011/03/UtilityofDissent-380x228.png" alt="" title="UtilityofDissent" width="380" height="228" class="aligncenter size-Medium380 wp-image-4407" /></a>The companies behind these services also describe their roles differently. Facebook insists that it is <a href="http://www.theatlantic.com/technology/archive/2011/01/the-inside-story-of-how-facebook-responded-to-tunisian-hacks/70044/">not political</a> while Twitter has <a href="http://blog.twitter.com/2011/01/tweets-must-flow.html">explicitly declared</a> the freedom to tweet is a human right.</p>
<p>In a post on his personal blog this week (complete with illustrative charts like the example above), Othman Laraki, Twitter director of search and geo, went so far as to <a href="http://zarnotes.blogspot.com/2011/03/economics-of-dissent-how-twitter-and.html">propose a &#8220;revolutionary equation&#8221;</a> that can be tipped by a critical mass of dissent.</p>
<p>Laraki contended that Twitter and Facebook reduce the cost of dissent and increase the cost of suppressing it. When a group of people thinks it is big enough to take on a government, it will do so, and this process can be facilitated by Facebook groups and pages and Twitter hashtags and followers.</p>
<p>So basically, Twitter and Facebook help revolutions get closer to a tipping point, to borrow a term from Gladwell.</p>
<p>The public nature of these sites can help get the word out to a larger audience (Laraki downplayed the chance that governments are also watching social media).</p>
<p>And social media can be amplified by traditional media. Laraki called the BBC News &#8220;a massive Twitter application that pressured governments to reduce the cost of dissent and further increased the expectation of mass for the revolutionaries.&#8221;</p>
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		<title>Microsoft and Some Big Thinking Heads at Farsight 2011: &quot;Beyond the Search Box&quot;</title>
		<link>http://allthingsd.com/20110201/microsoft-and-the-big-thinking-heads-at-farsight-2011-beyond-the-search-box/</link>
		<comments>http://allthingsd.com/20110201/microsoft-and-the-big-thinking-heads-at-farsight-2011-beyond-the-search-box/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 16:15:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[block]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[box]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Donut]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[hedge fund]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investor]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Peter Thiel]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Satya Nadella]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[session]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=40038</guid>
		<description><![CDATA[Oh dear, BoomTown is still jetlagged from a recent trip to China and now Microsoft Bing is offering up a head-requiring event later this morning in San Francisco to explore the future of search.

There better be donuts.

A lot and with sprinkles, since speakers include the lugubrious investor and hedge fund philosophizer Peter Thiel and skunk-at-a-Web-garden-party author Malcolm Gladwell.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2011/02/5661.Farsight-2011-shadow.jpg-550x0.jpeg"><img src="http://kara.allthingsd.com/files/2011/02/5661.Farsight-2011-shadow.jpg-550x0-275x168.jpg" alt="" title="5661.Farsight 2011 shadow.jpg-550x0" width="275" height="168" class="alignright size-medium wp-image-40040" /></a></p>
<p>Oh dear, BoomTown is still jetlagged from my recent trip to China and now Microsoft Bing is offering up a head-requiring event later this morning in San Francisco to explore the future of search.</p>
<p>There better be donuts.</p>
<p>A lot and with sprinkles, since speakers include the lugubrious investor and hedge fund philosophizer Peter Thiel and skunk-at-a-Web-garden-party author Malcolm Gladwell.</p>
<p>Here&#8217;s Microsoft Bing exec Satya Nadella&#8217;s blog post on <a href="http://bigthink.com/series/62">the event</a>, as well as one pre-video of what to expect from the sessions.</p>
<p>In it, Gladwell, noting the richness in search has yet to cure cancer, has a good point, which should be interesting with the backdrop of the protests going on in Egypt and elsewhere.</p>
<p>As in: If governments can block search, does it really matter?</p>
<p>I will be posting if someone comes up with a good answer to that one.</p>
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<blockquote class="memo"><p><strong>Bing and Big Think present Farsight 2011: &#8220;Beyond the Search Box&#8221; Event and Webcast</strong></p>
<p>In the past ten years, search has transformed the way we experience the web even as the web itself has changed. New user interfaces, mobile devices, and interactive services are evolving beyond text pages intertwining the &#8216;web&#8217; into all aspects of our lives and thus we expect to be able to do more online with less friction. Along with the innovation has come an explosion of information and services that are compounding at an exponential rate. Trying to get things done on the web is becoming more complex and fragmented every day. In short, unlike many consumer products, the problems facing the search industry are getting harder&#8211;not easier.</p>
<p>In order for us to truly realize the science-fiction dream of so many of us kids, of that ubiquitous intelligent agent, we want to elevate the discussion in search beyond next quarter&#8217;s technology. To begin to do that Bing has teamed with Big Think to bring the best minds from inside and outside the industry together for a series of spirited conversations, panels, and demos examining the &#8220;Future of Search.&#8221;</p>
<p>The group we&#8217;ve assembled includes Hedge Fund Manager and PayPal co-founder Peter Thiel, Recorded Future co-founder and CEO Chris Ahlberg, journalist entrepreneur Esther Dyson, contrarian journalist and &#8220;Tipping Point&#8221; author Malcolm Gladwell among others.</p>
<p>In addition, Farsight 2011 will include a search industry roundtable featuring Matt Cutts from Google, Rich Skrenta from Blekko and our very own Harry Shum from Bing. The panel and much of the day will be moderated by the entrepreneur and technologist, Vivek Wadhwa.</p>
<p>You are invited to take part in the discussion, by submitting your questions for the experts in advance at BigThink.com. Then return on February 1 to watch the conference streaming LIVE from 10:00am to 2:00pm PST on Big Think.com.</p>
<p>I encourage you to tune and be a part of the conversation to help all of us realize the potential that this most powerful technology can bring.</p>
<p>Satya Nadella&#8211;Senior Vice President, Online Services</p></blockquote>
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		<title>QOTD: Way to Mow Down That Straw Man, Malcolm</title>
		<link>http://allthingsd.com/20101012/qotd-way-to-mow-down-that-straw-man-malcolm/</link>
		<comments>http://allthingsd.com/20101012/qotd-way-to-mow-down-that-straw-man-malcolm/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:22:11 +0000</pubDate>
		<dc:creator>John Murrell</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Ev Williams]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[QOTD]]></category>
		<category><![CDATA[quoted]]></category>
		<category><![CDATA[shorty]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=50615</guid>
		<description><![CDATA[“It was a very well-constructed argument but it was kind of laughable. He pointed out that you don’t ever get much of anything done by just telling people you’re going to do it; you actually have to do it&#8230;.Anyone who’s claiming that sending a tweet by itself is activism, that’s ludicrous&#8211;but no one’s claiming that, [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>“It was a very well-constructed argument but it was kind of laughable. He pointed out that you don’t ever get much of anything done by just telling people you’re going to do it; you actually have to do it&#8230;.Anyone who’s claiming that sending a tweet by itself is activism, that’s ludicrous&#8211;but no one’s claiming that, at least no one that’s credible.”</p></blockquote>
<p>&#8211; <a href="http://gigaom.com/2010/10/11/twitter-founders-gladwell-got-it-wrong/">Twitter co-founder Ev Williams</a> shrugs off <a href="http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell">Malcolm Gladwell&#8217;s critique</a> of the significance of Twitter and other social media in bringing about social change.</p>
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		<title>Malcolm Gladwell Doesn&#039;t Care if You Retweet This</title>
		<link>http://allthingsd.com/20100927/malcolm-gladwell-doesnt-care-if-you-retweet-this/</link>
		<comments>http://allthingsd.com/20100927/malcolm-gladwell-doesnt-care-if-you-retweet-this/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 11:00:22 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=23897</guid>
		<description><![CDATA[You know that a Facebook friend is different than a real friend. And that social networks can't overthrow governments or stop genocide, right? Right. But, just in case, New Yorker writer Malcolm "Blink" Gladwell spells it out for you.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/09/gladwell.jpg"><img class="alignright size-full wp-image-23902" title="gladwell" src="http://mediamemo.allthingsd.com/files/2010/09/gladwell.jpg" alt="" width="260" height="230" /></a></p>
<p>Malcolm Gladwell <a href="http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell?currentPage=all">pees in the social media punch bowl today</a>, with an essay designed to humiliate and/or enrage anyone who thinks that Twitter, Facebook et al can be used to do really significant things.</p>
<p>It&#8217;s a bit of a hammer to a fly, really. Because everyone knows, intuitively, that Twitter can&#8217;t overthrow governments and that Facebook can&#8217;t stop genocide.</p>
<p>But Gladwell spells it out for us, anyway:</p>
<blockquote class="memo"><p>The evangelists of social media&#8230;seem to believe that a Facebook friend is the same as a real friend and that signing up for a donor registry in Silicon Valley today is activism in the same sense as sitting at a segregated lunch counter in Greensboro in 1960&#8230;In other words, Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do the things that people do when they are not motivated enough to make a real sacrifice. We are a long way from the lunch counters of Greensboro.</p></blockquote>
<p>Gladwell doesn&#8217;t argue with the idea that Facebook and Twitter are good communication platforms, mind you. But he argues that communication alone doesn&#8217;t do anything&#8211;getting stuff done takes hard work, structure and person-to-person contact. And in the case of really big things, like the civil rights movement, it takes personal risk.</p>
<p>And social networks can make all of that stuff <em>harder</em> to achieve, he says:</p>
<blockquote class="memo"><p>It makes it easier for activists to express themselves, and harder for that expression to have any impact. The instruments of social media are well suited to making the existing social order more efficient. They are not a natural enemy of the status quo. If you are of the opinion that all the world needs is a little buffing around the edges, this should not trouble you. But if you think that there are still lunch counters out there that need integrating it ought to give you pause.</p></blockquote>
<p>Gladwell&#8211;or someone using his name and image&#8211;does have a <a href="http://twitter.com/#!/gladwell">Twitter account</a>, by the way. He joined in December 2008, and now has 60,661 followers. He has used the service to send out a grand total of 22 messages. (He does have an interesting <a href="http://gladwell.typepad.com/gladwellcom/">blog</a>, although he hasn&#8217;t done much with it lately&#8230;)</p>
<p>Also: The New Yorker is now available as an iPad app&#8211;publisher Cond&eacute; Nast used the <a href="http://mediamemo.allthingsd.com/20100526/wireds-flash-free-app-makes-on-to-the-ipad-after-all/">Wired/Adobe (ADBE) template</a> for this one. So, if you feel like shelling out $4.99 for an issue, head to the Apple (AAPL) <a href="http://itunes.apple.com/us/app/the-new-yorker-magazine/id370614765?mt=8">iTunes store</a>.</p>
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		<title>Shortcovers, Iceberg Put Latest e-Books On Your Cellphone</title>
		<link>http://allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/</link>
		<comments>http://allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 02:04:07 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20090114/shortcovers-iceberg-put-latest-e-books-on-your-cellphone/</guid>
		<description><![CDATA[Amazon's Kindle e-book reader has been a solid success. The device can access a catalog of over 200,000 digital books, including most current best sellers, according to Amazon. Its sharp screen, built-in downloading and long battery life have overcome a relatively high price and some poor hardware-design features.]]></description>
			<content:encoded><![CDATA[<p>Amazon&#8217;s Kindle e-book reader has been a solid success. The device can access a catalog of over 200,000 digital books, including most current best sellers, according to Amazon (AMZN). Its sharp screen, built-in downloading and long battery life have overcome a relatively high price and some poor hardware-design features.</p>
<p>However, most people aren&#8217;t likely to carry a Kindle everywhere &#8212; it&#8217;s too large to fit in a pocket and hogs space in a handbag. Yet they do tote their cellphones everywhere. So, for years, a dedicated minority of folks have been reading books on smart phones and other pocket devices with relatively large screens.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=9E9041B7-FBC7-44CA-B920-059505F0E80E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={9E9041B7-FBC7-44CA-B920-059505F0E80E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>In recent months, e-book offerings have especially exploded on the <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=aapl'>Apple</a> (AAPL) iPhone and iPod Touch, which, like the Kindle, have excellent screens and an easy and well-organized system for directly downloading content. Apple&#8217;s App Store, which carries everything from games to business software, has hundreds of e-book offerings (in addition to the audio books available through the iTunes store).</p>
<p>Some of these e-book apps, or programs, constitute just a single book, while others are digital-reading portals that can access anywhere from a handful of e-book titles, like the collected works of Shakespeare or the Sherlock Holmes tales, to many thousands of titles.</p>
<p>Two of the most popular e-book apps for the iPhone and the Touch are Stanza and eReader. They are pretty basic and straightforward, with little in the way of fancy formatting. But they get the job done, allowing you to download tens of thousands of titles from a variety of sources.</p>
<p><img src="http://online.wsj.com/public/resources/images/EK-AE446_PTECH__D_20090114150536.jpg" alt="Latest e-Books on Your Cellphone" class="aligncenter" height="174" width="262" /></p>
<p>But, as with past cellphone or PDA e-book systems, most of those on the iPhone and Touch focus primarily on older, classic, or out-of-copyright titles, rather than on the sort of current, in-demand titles available on the Kindle. Some fresher titles are available, but the selection of popular books is relatively thin.</p>
<p>Now, two companies are launching new e-book apps that aim to bring current and popular titles from major publishers to the iPhone and Touch. And they add interesting features, including fancy formatting and community tools. I&#8217;ve been testing both.</p>
<p>One, called Shortcovers, is from the large Canadian bookseller Indigo Books &#038; Music. Due to show up in the App Store in the next few weeks, Shortcovers is a portal to sampling, buying and reading books, and will have a companion Web site. It will allow readers to get free samples of blogs, magazines and books &#8212; say, the first chapter &#8212; and then buy either the entire work or other individual chapters or sections, which the company calls &#8220;shortcovers.&#8221;</p>
<p>The second, called Iceberg, is from an iPhone application developer called ScrollMotion. Already available, Iceberg offers each book packaged as an individual stand-alone app, with rich navigation features.</p>
<p>I found that reading books from these two services was OK, but not nearly as satisfying as reading them on a dedicated, large-screen device like the Kindle, which also offers free excerpts. But it was more convenient. I was able to knock off a chapter or a few pages while commuting or waiting in line. The apps use the iPhone&#8217;s touch features to allow you to navigate.</p>
<p>Shortcovers is the more ambitious and creative of the two. At launch, it expects to have 200,000 shortcovers &#8212; chapters or other free excerpts &#8212; available. About 50,000 of these also will be available for purchase as full digital titles; the rest can be ordered as physical books. Of the digital titles, roughly 15,000 to 20,000 will be older or public-domain books, and the rest commercial books. Typical book prices will be between $10 and $20. If you want to buy paid shortcovers &#8212; say a chapter of a business or travel book &#8212; the typical price will be 99 cents.</p>
<p>The key aim of Shortcovers is to get people to discover new works. So it emphasizes community features such as rating, tagging and sharing. It even allows people to make &#8220;mixes&#8221; of their favorite works and to upload their own writing. The Shortcovers catalog is a riotous mix of classics like &#8220;The Three Musketeers,&#8221; current titles like Malcolm Gladwell&#8217;s &#8220;Outliers,&#8221; and blog posts and magazine articles.</p>
<p>Iceberg&#8217;s claim to fame is its handsome appearance. It has just 14 titles available now, including the &#8220;Eragon&#8221; fantasy trilogy, and each must be downloaded as a separate app, which risks cluttering your iPhone with icons. The company is promising thousands of titles eventually, and has signed deals with major publishers. Prices hover around $10 or $11, but range to $27.</p>
<p>Books by Iceberg try to preserve the formatting and pagination of the printed title, and stress easy skimming to any page, searching and annotating. Pages are tinted and flip with a visual effect that apes a physical page-turn.</p>
<p>But there are missing features in both. Iceberg doesn&#8217;t allow bookmarking and Shortcovers lacks annotation. Neither app allows highlighting, or looking up words.</p>
<p>The iPhone isn&#8217;t primarily an e-book reader, and these new apps still can&#8217;t match Kindle&#8217;s full catalog. But they add yet another dimension to a very versatile gadget.</p>
<ul>
<li><em>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://www.walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</em></li>
</ul>
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