"Who's Got Your Back"–Some Lessons the Twitterverse Might Want to Take to Heart

Following on his last book, “Never Eat Alone,” author Keith Ferrazzi has veered in a different direction from the one now in vogue–being social-networked up the ying-yang–with another, titled “Who’s Got Your Back.” That means trying to hyperactively build a Twitter empire of thousands and connecting yourself to a Facebook Potemkin Village of “friends,” thinking this is what’s going to make your life fabulous. According to Ferrazzi, though, you pretty much only need about three folks to help you succeed. Here’s a video interview.
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Finally, Original Online Video Done Right: Andy Samberg's Lonely Island and "The Guild"

This week, “Saturday Night Live” comic and spoof video impresario Andy Samberg got some ink, because another one of his groin-focused rappish music videos–this one called “J**z in My Pants”–was racking up 6.7 million views on YouTube. But while “My Pants” is very funny in that overgrown teenaged boy sort of way that a lot of Samberg’s videos are, BoomTown is much more intrigued by the short episodic online comedy videos that he is making at his production company–The Lonely Island–with his longtime partners Akiva Schaffer and Jorma Taccone.