At least once a day, BoomTown gets a call from investors, analysts or other troublemaking types–you know who you are!–wondering why Yahoo is still plugging away in search.

With a declining market share in the arena and a search technology outsourcing deal with Microsoft, it’s not a bad question to ask.

But Yahoo begs to differ, introducing a new feature called Yahoo Search Direct at a press event in San Francisco today.

I liveblogged it, natch.

10:14 am: I was late, as per usual, but walked in just as the session was getting started.

Yahoo’s Chief Product Officer Blake Irving–looking fetching in a purple cashmere sweater–was talking about search.

He immediately turned it over to Shashi Seth, Yahoo’s head search dude, who immediately said: “Answers not links.”

Huh?

Actually, the product is pretty nifty, showing a lightning-speed box that shows more robust search results, although not unlike offerings from both Microsoft’s Bing and, of course, Google Instant.

While both have different takes, it is essentially a direction in which search brings in maps, photos, and–of course–advertising.

You can see a movie times example here (click to make the image larger):

10:23 am: Wait, it was over before it started! Whoa. No more bells and whistles?

And I still was enjoying Irving’s sweater and I wanted to touch it, but that would have been wrong.*

Seth then took questions from the reporters.

“We believe the next generation of search…people are looking for answers,” he said.

Very true, but perhaps not so much from Yahoo anymore.

Still, Yahoo Search Direct is a laudable try and it’s also nice to see some innovation from the long-troubled company.

“We are the premier digital media company,” said Seth, parroting a new description of Yahoo that the Silicon Valley company is now using since its recent sales meeting in San Antonio.

I asked a question about whether there is a dedicated app for the tablet of Yahoo Direct Search, which sources had also told me was shown to the troops in Texas.

Yep! It will be ready later this year.

I also asked about how much all this search innovation was costing compared to return on the investment.

No answers from either Irving or Seth.

Someone then asked if there would be a lift in market share from the feature.

That’s the plan, Stan!

10:41 am: More questions about the comparisons to Google Instant. Of course, it’s the same type of thing, in the contest to win the King of Relevancy crown among consumers.

Google Instant. Yahoo Search Direct. Quora. My dentist, who seems to know everything. In case you didn’t know, dentists are very erudite.

Seth noted that even though Yahoo has only 15 categories covered in Yahoo Search Direct, there will be hundreds to come, as well as more features on top of this feature.

Personally, I want my search delivered to me on a silver tray by a man in a purple cashmere sweater.

Speaking of purple, the demo dude kept putting Elizabeth Taylor into the query box, which depressed me. Violet eyes now closed forever.

That was the real story today.

As if to round out the event, someone asked whether critics are right about whether Yahoo should still be in search.

“We’re in this for good,” said Irving firmly.

“Look, we are not focused on the past,” added Seth, who was not here in this very room at a similar Yahoo search event years ago, when similar promises were made about search going away from a page of blue links. “I don’t even know if you’d call it search in three years.”

What would you call it then?

“Find,” joked Irving. And later, “It’s actually ‘found.’”

Apparently, Yahoo was lost and now is found via Yahoo Search Direct.

*By the way, I touched the sweater, which was–in fact, Blake–periwinkle, which is a twee version of purple.

(You can see a video interview I did with Seth after the demo here.)

Nestled within that amount was $350 million to draw a map showing a detailed, block-by-block inventory of the existing broadband infrastructure in the U.S. It took two years, but the results were unveiled by the National Telecommunications and Information Administration today on the Web site Broadbandmap.gov.

This is far from the first time someone has tried to tackle the problem of mapping existing broadband pipes in order to show where service is lacking. But prior attempts have generally been haphazard because service providers tend to carefully guard the precise maps of their physical plant as competitively sensitive. And prior federal efforts fell short because the maps were based on ZIP codes. If one person in some geographically large but sparsely populated rural ZIP code had access to service, prior federal maps showed that area as “served,” even if the majority of the population didn’t have access. The new map uses the far more granular census tracts.

The map shows some new data that shouldn’t come as a surprise to anyone who’s been following the saga of broadband in America: Anywhere from 5 to 10 percent of Americans lack access to broadband at acceptable speeds. Recall that the Federal Communications Commission last July set a benchmark of 4 megabits per second downstream and 1 MBPS upstream as what it considers acceptable.

Another key finding is that so-called “community anchor institutions” are going without adequate access to broadband. These are schools, libraries and hospitals, where different kinds of services are needed. As a rule of thumb, a school needs about 50 to 100 MBPS for every 1,000 students, and most of the schools surveyed had speeds of 25 MBPS or less, and precious few libraries reported speeds approaching that.

When residential service isn’t available, these are the institutions that people turn to when they need to use the Internet. A few years ago I visited a rural county in Tennessee where the local library had broadband and provided free wireless. If you watched the parking lot after the library was closed you’d often see people pull their cars up with laptops and use the Wi-Fi to work on homework assignments with the kids. Even the local sheriff’s deputies would pull up and use it to check their email.

There was some good news. Alongside the map, the NTIA released a separate report on broadband adoption. It found that 68 percent of households have access to a cable modem, a DSL line or a home fiber connection, up from less than 64 percent a year ago. The usual demographic disparities remain: People living on low incomes or with disabilities, along with seniors, minorities and those with low educational attainment, tend to lag behind other groups in home access. The city-country divide remains as well: 70 percent of city dwellers, versus 60 percent of rural residents, access broadband at home.

But here’s a stat that should surprise you: 28.3 percent of all the people in the nation do not use the Internet, period. That’s down about two percentage points from a year ago, but still means that out of every 25 Americans, seven don’t use the Internet at all. I don’t know about you, but that surprises me.

Many of the major location-based social networks launched in early 2009, including Latitude. But Latitude was different: Instead of asking users to manually check in, it continuously displayed their locations on a map in real time. The specificity of that information meant Latitude was primarily used for location-sharing with close friends and family.

Due in part to Google’s heft, the service is relatively popular; now available on all the big smartphone platforms, it has 10 million users who participate each month, compared with six million registered users for Foursquare.

Still, in the past year, just about every local-social pundit and competitor has announced a desire to go “beyond the check-in.” In that context, Latitude’s move to catch up seems oddly timed.

Ken Norton, senior PM for Latitude, justified today’s change by saying Latitude users have been asking for check-ins. Plus (and this is no small thing), Google is associating check-ins with its Google Places project, which means Latitude now has a business model: Connecting its users to local merchants.

Google is not facilitating Latitude-specific deals yet (as companies like Facebook and Foursquare already do), but Norton said there’s nothing stopping merchants from giving a discount to people who check in frequently.

What’s different about Latitude’s version of check-ins? There are a few innovative tweaks that some users may prefer. Google will automatically detect when users are stationary in a place it considers a business, and send them a notification asking if they want to check in.

Also, (with user permission) Latitude supports automatic check-ins for common venues, as well as supporting “checking out” of a place when the users’ location indicates they’ve left the building.

However, users cannot add locations; so, for instance, they can’t check into their homes (unless their homes are already businesses with Place pages).

And while Latitude is hopping on the trend, how about a sprinkle of gamification! Based on their participation, users can qualify to be a “Regular,” “VIP” or “Guru” of a specific establishment. However, there is no leaderboard or public acknowledgment of such users, yet.

Users can publish their locations to their public-facing Google Profile, if they want to share beyond their Latitude friend network. It’s expected that Google will increasingly include these public profiles in new social product launches.

The capability to check in on Latitude is only available on Android to start (through the new Google Maps 5.1 app), but should be coming to the BlackBerry, Symbian and iPhone, said Norton.

Here are a few highlights:

• Half of all U.S. residential broadband connections fall below the minimum speed established by the Federal Communications Commission of four megabits per second down and one megabit up. That definition of what constitutes “broadband” is however all of six months old.
• The median download speed was three megabits per second and 595 kilobits up, and these have only improved a little bit since the 2009 survey. At the rate the U.S. is going it will take 60 years to catch up with South Korea, where broadband network speeds are legendary, averaging 34 megabits per second.
• Only one percent of broadband connections in the U.S. run at 50 megabits per second down and 20 up, meeting the FCC’s goal for the year 2015.

The report points out a few other findings from the FCC’s research: As many as 100 million people–roughly one in three–don’t have access to broadband at home, and of those, 24 million can’t get it if they want it, usually because they live on the wrong side of a seemingly arbitrary line on some map. Others say it’s too expensive or that they simply don’t know how to use it.

The 68-page report (PDF) goes on to break down the broadband situation in each state and a few U.S. territories.

The CWA released the report at a press conference in Washington, D.C., today, and FCC Chairman Julius Genachowski was on hand to lend his support and talk about his plans to reform the Universal Service Fund so that besides funding telephone service in rural areas, which was the reason it was created, it can be used to help fund broadband deployments in markets where service is limited for one reason or another. He also talked about getting some of the hurdles out of the way of private companies, so that when they choose to build infrastructure they can move fast. Simply cutting red tape can reduce the deployment costs by 40 percent.

Below is a grab of the CWA’s speed map of the U.S. (Click on it to zoom in.)



Update: And here’s a video of today’s press conference at the National Press Club. Genachowski is the second speaker.

]]> http://allthingsd.com/20101215/if-speed-matters-why-is-american-broadband-so-slow/feed/ 5 http://allthingsd.com/20101206/googles-andy-rubin-dives-into-android/ http://allthingsd.com/20101206/googles-andy-rubin-dives-into-android/#comments Tue, 07 Dec 2010 01:33:10 +0000 Ina Fried http://mobilized.allthingsd.com/?p=422

Although Andy Rubin’s keynote at D: Dive into Mobile is scheduled for just before dinner, expect to hear a lot of talk about dessert. On the menu are Froyo, Gingerbread and perhaps even a hint of Honeycomb.

Google did release a couple of tasty treats already on Monday–announcing plans for the Samsung co-developed Nexus S as well as the release of Android 2.3 (Gingerbread). But I hear the cookie jar isn’t quite empty yet.

In between sugary snacks, Kara Swisher and Walt Mossberg will pepper Rubin on the many issues facing Android and the wireless industry. Mobilized will have live coverage of the session at this spot beginning around 6:45 pm PT.

Liveblog

6:37 pm: The crowd is still settling into their seats here at the Ritz-Carlton San Francisco, the swanky home to the inaugural D: Dive Into Mobile.

6:40 pm: Lights dim. Kara Swisher and Walt Mossberg take the stage. “My husband, Walt Mossberg, and I would like to welcome you to this intimate dinner,” Swisher quips.

6:42 pm: Ironically, the crowd was asked to silence their mobile devices, but Kara says they should just feel free to leave them on.

6:44 pm: It’s Rubin time (and he has brought a satchel of goodies with him).

Rubin is asked about the Nexus One and why it didn’t shake up the business model. “We bit off a little more than we can chew.” Rubin says that they were hoping for a model more like that in Europe, where people can pick a phone and then separately pick service, typically at retail stores like Carphone Warehouse. “We were trying to do that model in the U.S. and only do it online.”

6:46 pm: Kara: So have you given up on that business model?

Rubin: With Nexus S, which is the thing we announced today, we still have that notion of an unlocked phone. But we are not selling it ourselves, but through traditional channels, in this case Best Buy.

6:48 pm: Walt: How is Android doing?

Rubin: Android started as an eight-person start-up. “During that time at Google we obviously staffed up.” Now there are 172 different phone models using Android after the OS was launched two years ago with one, the T-Mobile G1.

Rubin credits the quality of the software and the open nature of it.

6:49 pm: Walt: I notice more and more they are taking on the personality of the carrier, not Google, not the handset maker. There are lots of what I would call craplets. Verizon, for example, swapped out Google for Bing. Is there a danger it is being taken over?

Rubin: That’s the nature of open. That’s actually a feature of Android.

He takes a swipe at Windows Mobile, saying that the alternative is a commoditized world where all the phones have to have a start menu in one place and all the icons have to be tiles.

6:54 pm: Kara: Do you consider yourself the Microsoft of phones in that regard?

Rubin: No. We’re probably more like the Linux of phones, and that’s a true statement.

Walt: You mean hard to get drivers for, only for geeks, no real consumer would buy it?

Rubin: No, I think we’ve already proven that wrong. Bad analogy.

6:55 pm: Discussion about all the crapware that comes on many phones.

Rubin: The consumers are voting and the consumers are voicing their opinions.

6:56 pm: Rubin has some relatively nice things to say about the iPhone.

“I think everybody is embracing the iPhone. They are pretty open.”

Rubin says that most developers actually are having a pretty easy time getting their apps approved by Apple.

6:57 pm: Kara: How do you consider Apple as a competitor?

Certainly they make great products, Rubin says–robust, solid, good user experiences. A lot of consistency across applications. More recently I see them getting involved in the other end of the spectrum–services like a bookstore, the app store.

6:59 pm: Walt: What about Apple’s massive data center? That’s another area of competition for you guys.

Rubin talks about the power of Google’s ad-based model, which allows the core advertising to fund all kinds of applications.

Walt: Do you think Apple has the DNA to do this?

Rubin: “My assumption is Apple is a company that learns from its mistakes.”



7:01 pm: Kara and Walt: Are you profitable? Is Android profitable? Does Android make any money?

Rubin: We’re making money on the advertising that’s generated through Android.

Walt: Are you profitable if it was broken out as a separate business?

Rubin: Yes. [Wow. I'm curious about the math, but maybe if you add all the searches on Android-based devices.]

There’s no way I would have ever been profitable as a start-up. I probably wouldn’t have made it as a separate company.

7:06 pm: Walt: How do you see the rest of the competition beyond Apple?

Rubin: I don’t think it’s ever going to be just two [Apple and Android]. There’s a lot of innovation and a lot of ideas out there.

Rubin says there is a fundamental advantage to Android and iPhone since they are new and designed from the ground up.

He notes even Windows Phone 7 has legacy code from the original Windows Mobile from way back when.

“You just have this package of stuff that was invented before the Internet,” Rubin says. “When the architects built that product, they didn’t have the Internet in mind.”



7:08 pm: Walt: Is there anything you do like about Windows Phone 7?

Rubin: It was a big bet. They struck upon that notion of the centerpiece of the main tiles. It’s a good 1.0 product. It does look different and it does look unique. It’s solid. I’m not the predictor of being successful.

He says if he were to give advice to Microsoft, he would suggest that it give more freedom to carriers and phone makers so the devices don’t look the same.

Kara: Have you gone to Finland to woo Nokia?

Rubin: I haven’t been to Finland.

Walt: Forget Finland, have you tried to convince Nokia?

Rubin just laughs (a-ha).

7:12 pm: Kara: The discussions with Nokia–talk about them in detail.

Rubin: The company has new leadership [referring to CEO Stephen Elop]. They are evaluating lots of alternatives. I’m open-minded and a big proponent of Android.

Rubin again declines to talk about any meetings he may have had.

7:14 pm: What about the challenge of iconic products like RIM?

Rubin: Talks about the challenge of legacy and points out Motorola had that problem when it became overly dependent on the Razr. Then, “they bet the company on Android,” he points out.

Rubin said RIM is doing the right things–acquiring assets like QNX and DataViz to build a more modern operating system.

7:16 pm: Walt points out that RIM will be here Tuesday–PlayBook tablet in hand.

7:16 pm: Back to the discussion about persuading companies to use Android.

Rubin: If it’s good–and we all believe that it’s good–everybody can use it.

“You don’t need to be a partner of Google to run Android.”

7:17 pm: Walt asks about tablets. Are they exciting to you? Are they important to you? Can they replace laptops for some people?

Rubin: I think what is going on in tablets is interesting. It’s fundamentally changing the model of computing interaction.

It is much more physical. You touch it. You feel it.

7:19 pm: What changes in the paradigm? It’s not a laptop. It’s not a phone.

Rubin points out that we used to have PDAs, but the cellphone eventually replaced it. The tablet is a sort of in-between device so the use case is less clear. You might definitely have it on the couch, but maybe not on the subway.

7:21 pm: Walt: What makes it more interesting and more immersive? There is something different there?

Rubin: If you do a good job, what you’ve done is make it a reflex. Like a car. You learn how to drive and you can drive almost any car. You don’t get distracted by things. That’s the result of many, many years of evolution. That’s true of any consumer product. They become almost like second nature for you.

7:24 pm: Kara and Walt ask about privacy.

Rubin: There is nothing in open source Android OS that sends keystrokes or what applications you use to Google.

He encourages people to look at the source code.

Walt: There are Google services that do collect certain things?

Rubin: Yes, like on other platforms. But he encourages people to read the company’s privacy policy.

7:27 pm: How do you overcome the perception that Google wants to collect more information than the others?

I think you just have to be transparent. You have open source–be inspectable. Any other interpretation is either FUD or just people who don’t understand.

7:28 pm: On to the goodie bag. Rubin pulls out a Nexus S. Says it is his personal device.

Kara: Oh good. She grabs it and pulls it close to her.

Now Rubin is showing the features, screen, etc. He’s talking about the Near Field Communications technology that is actually printed inside the back of the case. NFC allows a phone to scan specially printed tags.

Walt: Is that what sends all the information back to Google?

Rubin: Laughs. Goes back to demoing NFC and showing the Nexus S scanning a tag, which sends a URL for a video of the Nexus S to the phone, which then starts playing.



7:31 pm: Rubin talks about the applications: Buying coffee, getting coupons.

What we are hoping is third-party developers create a lot of cool apps. Devices can also use NFC to exchange contact info between two devices as well, kind of like beaming in the old Palm days.

7:32 pm: Rubin is talking abut the Nexus strategy.

To give a “Pure Google” phone. Google works with the hardware maker to take maximum advantage of Android’s features.

7:35 pm: What’s new with Gingerbread?

We added a garbage collector. Added broader voice over Internet Protocol support. Can cut, copy and paste without a trackball.

7:36 pm: Walt: What about video calling? I know there are third-party apps that do that. It seems like a natural thing that it belongs in the phone function.

Kara: FaceGoog or GoogleTime.

Rubin: There’s a whole bunch of software engineers hitting their keyboards back in Mountain View. If consumers want it, we’ll add it. [He strongly hints that it is coming, points out there already is Google video chat for PC.]

7:38 pm: Rubin reaches into his bag of tricks again. Pulls out a prototype Motorola tablet to show a forthcoming version of Google’s mobile map application.

7:38 pm: Shows the improved 3-D abilities and new panning and zooming options. What we are showing off here is some pretty cool performance.

“It will be available for cellphones in a matter of days,” Rubin says.

What allows the new presentation is that maps are no longer a series of tiles, but rather vector graphics.

7:40 pm: Vector data is smaller and more efficient, so users can load data in case they go offline. “You could load a whole state,” Rubin says.

This app runs on Android only for now, though it will work on tablets and phones.

Walt: What about PCs?

Rubin: That would be a natural extension.

7:41 pm: What version of Android is running on that tablet?

Rubin: Honeycomb [the next version of Android, due out some time next year]. There are no buttons on the Motorola tablet. He’s showing his personal email again.

7:43 pm: More on Honeycomb: We added new APIs to Honeycomb that allow an application to split its views to multiple views. On a a tablet they can be side by side, while on a phone they might be one after the other.

7:46 pm: On to Q&A.



7:46 pm: What about the Chrome OS team? What’s the delineation between the two?

Rubin: That’s a good question. Google was born on the Web. “I don’t think it would be doing its job unless it reinvested in the Web.”

But evolution of the Web had stagnated a bit, prompting Chrome. “It’s kind of slowed down a bit.”

Apps vs. Web?

There’s no need to argue. We’re doing both, Rubin says.

7:50 pm: What are the plans for the Android team to focus on the enterprise?

We did a little bit, Rubin says, but he likens it to baby steps. Support for VPN and some secure browsing. Gingerbread has some added features like remote wipe. Each release you will see more and more.

7:51 pm: App discovery. What are your plans?

Rubin: This is all evolving. The Android market is evolving as well. Gingerbread allows “related applications.” We are always adding features.

As a search company, if we can’t help you discover apps, I think we have a problem. We should be very easily able to organize a few hundred-thousand apps.

7:53 pm: Question about mobile payments; What is Andy Rubin’s vision? Groupon?

Rubin: I think there is a lot of opportunity. It is not an opportunity that is going to be seized by one company. Today Android does carrier billing integration, so you can put apps on your carrier bill. Creates an efficient micropayment option.

With Nexus S having added gyroscope capability, can see things from even within a store. Should help make, for example, better coupon apps.

7:57 pm: Android on TVs?

Rubin: That’s exactly what Google TV is. It is Android running on a set-top box. The first versions of that are running an Intel processor.

Have demonstrated the same app can run on both a three-inch screen or a flat-panel TV.

People are building all kinds of things. Refrigerators, ovens, automotive. Rubin says the nice thing about open source is that he and Google don’t have to be involved in every use. “We knew what to do to make it scale as widely as possible.”

7:58 pm: Question about carrier data plans and pricing.

Rubin: Average usage on an Android phone is 440MB a month. Rubin points out we are at a bandwidth crunch, but that it tends to be a cycle. New networks tend not to be overwhelmed by demand at first, but then the demands grow. Then new networks come along.

How should OEMs try to differentiate?

Rubin: I think HTC has done a really good job with Sense. Motorola has Blur. People are really differentiated.

Rubin says he often hears complaints about fragmentation. “Fragmentation” is the wrong word. Different phones do things differently, but that’s differentiation. Basically the apps are still compatible, Rubin says.

8:04 pm: Is Android too clunky? Will we see a sea change where Android really gets more user friendly?

Rubin: I would probably characterize Android today as an enthusiast product for early adopters–or wives of tech enthusiasts.

8:05 pm: Rubin says the company made some concessions that led to “geeking it out.” But then there are apps that offer easier customization and personalization.

8:07 pm: Walt points out places where it requires an extra step to do things like compose an email, while the iPhone does it in a single step.

Rubin: Yep. We get it. You will see the fruits of that investment in the tablets first and then in the phones. It’s going to get better. Honeycomb will be a good start

8:08 pm: Applause and they exit stage. ‘Night.

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]]> http://allthingsd.com/20101206/googles-andy-rubin-dives-into-android/feed/ 0 http://allthingsd.com/20101118/the-best-3-videos-from-the-web-2-0-summit/ http://allthingsd.com/20101118/the-best-3-videos-from-the-web-2-0-summit/#comments Fri, 19 Nov 2010 03:08:40 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=579 I spent the first half of the week at and around the Web 2.0 Summit in San Francisco. This year’s edition felt a bit smaller than before, but it still attracted some of the key characters on and off the Web. If you weren’t there or didn’t tune in to the event’s first-ever full livestream, or you spent too much time networking in the hallway, here are some of the highlights, which have already been posted to the O’Reilly YouTube account:

Big Web CEO/very recently CEO Interviews:


The headliners for the Web crowd were Eric Schmidt of Google on day one, Mark Zuckerberg of Facebook on day two and Evan Williams of Twitter on day three. None of the conversations were super revelatory, but they did highlight the heightening competitive tensions between Facebook and the rest of the Web.

Here’s the Zuckerberg video, which was notable for being one of his better public interviews in terms of ease and clarity (nothing like the near-fainting incident while being pummeled with privacy questions by Walt Mossberg and Kara Swisher at D8).

Two good comments from Web 2.0: About giving Google access to Facebook user email addresses, Zuckerberg said, “I’m not sure we’re 100 percent right on this.” (For someone with his hubris, that’s practically an admission of guilt.) Zuckerberg also criticized the visualization of the Web as a map of territories that illustrated the Web 2.0 stage.

“Your map is wrong,” he said. “The biggest part of the map has to be uncharted territory–this map makes it seem like it’s zero-sum, but it’s not. We’re building value, not just taking it away from someone else.”

Here are Schmidt (already at 170,000 views!) and Williams.

Best panel:

The most captivating panel was the one with venture capitalists John Doerr and Fred Wilson, ably moderated by John Heilemann. Wilson argued that Google has bought all of its recent interesting products, saying its last in-house success was Gmail. “They haven’t home-built from the ground up anything interesting in a half decade,” he said. Doerr replied passionately, “Ideas are easy. What’s really dear is execution. Google executes. Facebook executes.”

Best start-up presentation:

Brian Pokorny, CEO of DailyBooth, explained how the young people who use his site to share pictures are having conversations with each other. Pokorny made an interesting distinction about how–unlike with other photo-sharing apps–his users choose to use the front-facing camera on the iPhone and iPod Touch so they can take pictures of themselves.

An evening talk by agent Ari Emanuel was also quite well-received, with many people mentioning it to me the next day. You can watch it here.

Please see the disclosure about Facebook in my ethics
statement.

]]> http://allthingsd.com/20101118/the-best-3-videos-from-the-web-2-0-summit/feed/ 0 http://allthingsd.com/20101116/gogobot-ceo-travis-katz-talks-about-beta-launch-of-social-travel-site/ http://allthingsd.com/20101116/gogobot-ceo-travis-katz-talks-about-beta-launch-of-social-travel-site/#comments Tue, 16 Nov 2010 16:00:12 +0000 Kara Swisher http://kara.allthingsd.com/?p=37340

Last week, BoomTown sat down with former Myspace exec Travis Katz to talk about the private beta launch of his new start-up, Gogobot.

No, it’s not a robot from Google–it’s a social travel site, which uses friends to enhance the travel-planning experience.

The name means nothing really except that it sounded energetic and adventurous to Katz, with a bit of tech mixed in.

While in a bit of a stealth mode, Gogobot has been a bit of an open secret in Silicon Valley.

Katz and CTO Ori Zaltzman–most recently the chief architect of Yahoo BOSS–started the company earlier this year with a small team.

It garnered $4 million in venture funding from Battery Ventures, Google CEO Eric Schmidt’s Innovation Endeavors and angel investors Chris DeWolfe, Keith Rabois and Oren Ze’ev.

Gogobot rides on top of social networking behemoths such as Facebook and Twitter.

Said Gogogot in its press release:

“Unlike other travel sites, Gogobot connects users with friends and people like them for travel advice and links the advice they give in real-time with maps, pictures, pricing and descriptions.”

Essentially, it feels like Facebook for trips, but with really good images.

Currently, Gogobot links users to hotels and other information, but eventually its business plan is to complete reservations and garner lead generation revenues.

We’ll see how it goes, but the online travel business, despite being huge among consumers, certainly could use some updating and organization–and some innovation.

Here’s the video interview I did last week with Katz–who ran international operations for Myspace–talking about where Gogobot is traveling to:

And here are a pair of screenshots for the service (click on the images to make them larger):





]]> http://allthingsd.com/20101116/gogobot-ceo-travis-katz-talks-about-beta-launch-of-social-travel-site/feed/ 1 http://allthingsd.com/20101114/path-the-social-app-thats-not-viral-by-design/ http://allthingsd.com/20101114/path-the-social-app-thats-not-viral-by-design/#comments Mon, 15 Nov 2010 05:00:26 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=324 Silicon Valley is in the midst of a mini photo-sharing app boomlet. We have Instagram (which started adding 100,000 users per week as soon as it launched last month), Picplz (which beat out Instagram to get a Series A round with their shared investor, Andreessen Horowitz) and as of tonight Path, from former Facebook exec Dave Morin.



Dave Morin

All three companies make mobile apps (primarily on the iPhone) that allow users to take and immediately share images with friends. It seems kind of simple and mundane, but all these smart people seem to think photo-sharing is the future.

Morin and Path are the most convincing about there being a larger idea behind what they’re doing. San Francisco-based Path is stubbornly focused on close personal connections–a.k.a. real friends.

Unlike every other social site, where there’s an implicit pressure to collect as many friends and followers as you can (and at the same time increase the site’s user numbers), Path is only for the people you really know and trust.

In order to force and foster that kind of sharing, Morin’s team has left out many of the social Web features we’re used to. Users can do only two things on Path: Share photos and view them.

There are no reciprocal friend relationships, no likes or comments, no fun photo-editing filters, no publishing photos to services like Facebook and Flickr, no editing something after you post and no global user search (you have to know the email or phone number for anyone you want to add).

And there are additional restrictions. Users can only ever share with a maximum of 50 people (though they can follow more than 50 people, if invited). Every single post has its own privacy settings–you can share with either only the people tagged in it, or only your share list. If you get sick of someone who’s sharing with you, you can “pause” that person until further notice. Users who don’t have iPhones can view photos on the Web.

The most interesting feature for me is that users see which of their contacts have viewed any one photo. So on Path, you can’t lurk in peace. People know when you’ve seen their posts. This might be a little creepy, but it also could cut down on those annoying awkward conversations that sometimes happen when you’ve seen someone post about something online and then they start telling you about it in person.

Photos are tagged with the location where they’re taken automatically, and users can add people and tags. If someone else takes a picture at that same location, tags that have been previously used near that place recently will be at the top of the list.

The idea is those tags will be used to help users relive their memories stored on the service. So, for instance, someone Morin shares with could retrace his “path” of wine tasting in Napa by zooming in on a map of the pictures he posted from California wine country.

But the thing is, if you want to go try Path (which you’ll be able to do in the U.S. and Canada as of 9 pm PT tonight by going to Apple’s App Store, and in the rest of the world within a few hours), it’s going to seem rather empty at first. You’ll have to seek out friends to share with from scratch–but even worse, nobody will be sharing with you until they decide to add you.

Unlike just about every other social service, Path is not really viral. At all. So even though it’s interesting, its numbers are highly unlikely to correspond favorably to those of competitors like Instagram. And after all, how many mobile photo-sharing apps are you really going to use?

“We really prioritize slow organic growth over hyper-viral growth and going after influencers to build this really steep graph,” said Morin, who formerly helped lead Facebook Platform and Facebook Connect before leaving the company in January. “We are building Path to be a 30-year brand.”

He added, “Many of the photo-sharing apps are photo-blogging apps and popularity contests. On Path, you should always feel comfortable being yourself.”

This antiviral stuff almost seems like overkill, but Morin grounds Path’s feature decisions in the theories of the evolutionary anthropologist Robin Dunbar (known for the oft-cited “Dunbar’s Number” of 150 acquaintances, he also proposes that 40-60 people is the outer bound of our personal networks) and Nobel prize-winning psychologist Daniel Kahneman (who talked about the difference between experience and memory in a well-received TED Talk on happiness).

If this hyper-personal stuff works, I think Path could potentially create a third major category of social network, distinct from the kind of relationships found on the two current giants, Facebook and Twitter. But let’s not get too far ahead of ourselves–and c’mon Dave, you should really let people comment on and like their friends’ photos.

Path was co-founded by Morin, Shawn Fanning and Dustin Mierau, both formerly of Napster. The staff also includes Mallory Paine, who helped engineer the iPhone photo and camera apps for Apple, and Matt Van Horn, who formerly did business development at Digg. Fanning is chairman and landlord of the company but is working on his own other projects day-to-day.

Path has already raised a jumbo seed round with Index Ventures, First Round Capital, Founders Fund and Betaworks. The company also provided us with an extensive list of individual angel investors: Ron Conway, Kevin Rose, Ashton Kutcher, Keith Rabois, Dustin Moskovitz, Marc Benioff, Gary Vaynerchuk, Steve Anderson, Tim Draper, Joi Ito, Fadi Ghandour, Matt Cohler, Sam Lessin, Bill Randuchel, Karl Jacob, Paul Buchheit, Ruchi Sanghvi, John Couch, Michael Parekh, Claudio Chiuchiarelli, Maurice Werdegar, Don Dodge, and Chris Kelly.

]]> http://allthingsd.com/20101114/path-the-social-app-thats-not-viral-by-design/feed/ 18 http://allthingsd.com/20100830/bing-hearts-android/ http://allthingsd.com/20100830/bing-hearts-android/#comments Mon, 30 Aug 2010 18:48:50 +0000 Kara Swisher http://kara.allthingsd.com/?p=33094

You got your Android in my Bing–no, you got your Bing in my Android.

If you can’t beat them, well, you know….

That’s now the official policy of Microsoft (MSFT), it seems, as its Bing search engine offers an app for Google (GOOG) Android for Verizon (VZ) customers.

The “Bing for Mobile Android” app will include a daily image, maps, driving directions and traffic information, as well as instant answers for movies, stocks quotes, flight status and local business listings.

Bing has had huge success with its Apple (AAPL) iPhone app and, thus, is–as expected–moving onto the next big smartphone platform.

Next up, presumably, more Android carriers and, of course, a Bing app for the Windows Phone 7, which will be Microsoft’s newest effort to keep up in the mobile market.

Here is a screenshot of the app, and you can read a blog post from Bing on the subject here, with more screenshots:



]]> http://allthingsd.com/20100830/bing-hearts-android/feed/ 1 http://allthingsd.com/20100829/viral-chart-the-web-2-0-summits-points-of-control/ http://allthingsd.com/20100829/viral-chart-the-web-2-0-summits-points-of-control/#comments Mon, 30 Aug 2010 04:00:42 +0000 Kara Swisher http://kara.allthingsd.com/?p=33026 Here is a cool chart from the Web 2.0 Summit–what the O’Reilly Media and UBM TechWeb conference is calling “visual representation” of its theme of “Points of Control: The Battle for the Network Economy.”

As it is described on its Web site, the map (which is the brainchild of Web 2.0 impresario John Battelle) chronicles “these shifting points of control–strategic chokepoints on an increasingly crowded board.”

Indeed, from Facebook to Google (GOOG) to Apple (AAPL) to Twitter and more, it is cheek to jowl these days trying to control the consumer experience.

Here’s a snapshot of the map (click on it to make it larger), which you can see here in its entirety to have fun with.



]]> http://allthingsd.com/20100829/viral-chart-the-web-2-0-summits-points-of-control/feed/ 4 http://allthingsd.com/20100205/want-to-use-new-york-citys-coolest-app-get-a-google-phone/ http://allthingsd.com/20100205/want-to-use-new-york-citys-coolest-app-get-a-google-phone/#comments Fri, 05 Feb 2010 11:30:16 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=16013 Apple has some 140,000 apps for its iPhone users. People who use phones with Google’s (GOOG) Android operating system have much less choice.

But here’s a consolation prize: Android users do get to use the coolest app in New York City. At least, according to the NYC Big App competition, which awarded its Grand Prize last night to Wayfinder NYC, an Android-only app.

Wayfinder, created by Victor Sima and Steven Lao, uses jaw-dropping space-age “augmented reality” technology–which layers map info, tied to GPS data, over the camera view of a user’s phone–to help people find the nearest subway station.

I’ve seen a couple variants of these, at least in demo form, and they’re some of the coolest things I’ve seen that aren’t in “Minority Report” or some other movie.

This one looks pretty cool, too. There’s no sound in this demo, so don’t be alarmed:

I don’t know what’s nuttier about the technology that makes an app like this plausible–the fact that we can integrate this stuff into a consumer device or the fact that we don’t run around shouting about how amazing this stuff is because we already take it for granted.

Anyway, here’s hoping that New York’s Metropolitan Transit Authority doesn’t put the hammer down on this one. The MTA  has been frustratingly slow to adapt to new technology but alarmingly quick to charge innovators with half-baked claims of copyright violation.

And it would be nice if the WayFinder team ports this thing to Apple’s (AAPL) platform so that New York City’s hordes of iPhone users can get their hands on it.

]]> http://allthingsd.com/20100205/want-to-use-new-york-citys-coolest-app-get-a-google-phone/feed/ 0 http://allthingsd.com/20100106/will-nexus-one-be-a-hit-maybe-but-not-every-google-launch-lands-well/ http://allthingsd.com/20100106/will-nexus-one-be-a-hit-maybe-but-not-every-google-launch-lands-well/#comments Wed, 06 Jan 2010 08:05:38 +0000 Drake Martinet http://digitaldaily.allthingsd.com/?p=31541 Google has finally rolled out a slick-looking mobile phone called the Nexus One–not just a phone but a superphone!

But the search giant hasn’t confined its ambitions to mere hardware and software design. It also wants to reinvent the way the mobile business works.

Heady stuff, but then, Google (GOOG) has already reinvented some industries (ask the old search engines) and is helping reorder others (ask any newspaper publisher). 

The flip side: While Google does launch lots of stuff, many of its products are now on the shelf with other dusty tech curios.

Below are a few of the choicest nuggets in our newest slideshow. Some are first-place finishers, while others had to be killed off and turned into mulch for Google’s organic garden.

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]]> http://allthingsd.com/20100106/will-nexus-one-be-a-hit-maybe-but-not-every-google-launch-lands-well/feed/ 0 http://allthingsd.com/20091215/microsofts-bing-app-debuts-on-iphone-so-whens-the-android-version-coming/ http://allthingsd.com/20091215/microsofts-bing-app-debuts-on-iphone-so-whens-the-android-version-coming/#comments Wed, 16 Dec 2009 02:30:07 +0000 Kara Swisher http://kara.allthingsd.com/?p=21990

Microsoft’s feisty little search service, Bing, has finally made an iPhone app, which is now up at the Apple iTunes app store.

Bing planned to show off the free application at a party thrown by its mobile team in San Francisco tonight, but BoomTown found it live on the site much earlier.

Information about the new app is also now on Microsoft’s Bing blog here.

The Bing app’s description at the iTunes Store says, “Make decisions and get where you need to go with Bing. See the Bing daily image and related trivia on the home screen. Search maps or the Web with your voice–even say an address. Use Image Search and flick through previews. Download Bing today to find stuff nearby and get there fast.”

A Bing PR email noted that key features of the app include a daily image from Bing.com; easy-to-access voice search; tips and tricks on the homepage; “Locate Me” functionality; and the ability to add pushpins, save locations and show multiple locations on a single map.

It’s all a sweet little irony, since Microsoft (MSFT) and Apple (AAPL) have been frenemies over the years.

But bowing to the power of the iPhone as the premier smartphone out there, Bing has to be on its ubiquitous platform if it wants to compete with Google (GOOG) and others in the mobile arena.

In related news, according to November data from comScore (SCOR), Bing’s market share rose to 10 percent. The growth is coming, apparently, from Microsoft’s new search partner, Yahoo (YHOO), rather than from Google.

Before all the hell-has-frozen-over jokes let loose, it should be noted that Microsoft already has some apps for the iPhone, such as the one for its Seadragon photo app, a Tag Reader app and various manual book apps.

And, while others have made apps that allow Microsoft’s popular software to work on the Apple device, it has yet to release one of its own, although sources said the company is working on them.

Microsoft has already made Bing apps for Windows phones, the BlackBerry from Research in Motion (RIMM), the Sidekick and select BREW-based devices on Verizon (VZ), as well as Bing mobile from a browser.

Company execs recently showed off a spate of innovations for Bing, including new mobile features, but not in an iPhone app.

But no matter how you look at it, the iPhone app is the big time.

Here are more screenshots of the app:









]]> http://allthingsd.com/20091215/microsofts-bing-app-debuts-on-iphone-so-whens-the-android-version-coming/feed/ 7 http://allthingsd.com/20091119/aol-also-likely-to-eye-sale-of-mapquest-is-microsoft-a-possible-buyer/ http://allthingsd.com/20091119/aol-also-likely-to-eye-sale-of-mapquest-is-microsoft-a-possible-buyer/#comments Thu, 19 Nov 2009 08:23:38 +0000 Kara Swisher http://kara.allthingsd.com/?p=20834

Yesterday, BoomTown wrote about AOL’s efforts–including hiring investment bankers–to sell its ICQ instant-messaging unit.

But that’s probably not going to be the end of the shedding of assets at the online site.

In fact, according to sources inside and outside AOL, one of the next candidates for sale could be its MapQuest online map service.

Purchasers of the service that provides mapping and directions, sources said, are likely to be other mapping giants, especially Microsoft (MSFT).

But it is not clear if the software giant or anyone would fork over a huge sum of money for MapQuest.

That would include the $1.1 billion in stock that AOL paid for MapQuest in 1999.

AOL is set to spin itself off in less than a month from corporate owner Time Warner (TWX), and sources said selling off peripheral properties is part of becoming a smaller, more focused company.

MapQuest, like AOL’s Bebo social networking site, fits this description.

While it does have widespread distribution across the Web, reaching over 40 million users monthly, MapQuest lags well behind aggressive efforts being pushed by both Microsoft and Google (GOOG).

]]> http://allthingsd.com/20091119/aol-also-likely-to-eye-sale-of-mapquest-is-microsoft-a-possible-buyer/feed/ 2 http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/ http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/#comments Wed, 11 Nov 2009 18:00:15 +0000 Kara Swisher http://kara.allthingsd.com/?p=20503

It certainly is good to see Microsoft working the innovation thing, especially in the consumer space with its Bing search service.

The ultimate goal is to gain market share for Bing, from striking deals with hotter companies like Twitter and Facebook to doing a massive advertising and marketing campaign to making constant feature upgrades.

This is one of those weeks for Bing, which started off yesterday by renaming its video properties on MSN, now integrated with search, to Bing Videos. Microsoft also rejiggered its Bing Maps.

And today, the company is rolling out more features, including integration related to diet and nutrition with fancy search service Wolfram|Alpha, an “enhanced hover preview” and full-page weather and events results to add to its niche search offerings.

But whether all this will spell significant changes in market share compared to dominant rival Google (GOOG) is still an open question, with Microsoft (MSFT) eking out solid gains since Bing launched.

Today, Hitwise figures have Bing up seven percent to 9.57 percent in October, at the expense of both Google and Yahoo (YHOO).

Money is also coming in slightly better. A recent report by IDC noted that Bing’s search revenue has gained 6.1 percent to 6.8 percent from the second-to-last quarter.

But spending on advertising, as well as these new features, is also costly.

Still, Microsoft is pressing on.

The Wolfram feature, for example, adds a nutrition quick tab when searching on food items, as well as a body-mass index tool.

Here is a video on it from Bing, which might require installation of Microsoft’s Silverlight video technology (you might also want to launch full screen to see it better):




Bing will also improve the ability of users to get quick info by hovering over a link. Frankly, this annoys me more than bad clicks, but most people will probably like seeing snapshots of the actual Web sites, a search-within-this-site box and deep links.

Perhaps the most interesting iteration of this feature will be Facebook page previews. Click on arrow below:




The weather stuff is just more, more, more bells and whistles, integrating news, events, xRank results, Twitter feeds, images, Best Match results and content from sites you trust onto one page with a prettier interface. Check it out:




There will be more to come, of course, which should–at the very least–have competitors competing better.

]]> http://allthingsd.com/20091111/bing-keeps-the-changes-coming-but-will-it-work/feed/ 3 http://allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/ http://allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/#comments Tue, 20 Oct 2009 21:54:04 +0000 Katherine Boehret http://solution.allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/ If you’re like me, you like to make the most out of what little free time you have. One way of finding ideas for activities without wasting precious minutes is by searching online. But sometimes the process of browsing the Web can suck you in and waste more time than it saves.

This week, I tested a tool called Goby (pronounced go-be), www.goby.com, which works as an activity search engine to help you find things to do. It tries to be simple enough so that you can get some ideas and start doing the things you want to do rather than wasting hours in front of the computer.

Goby uses three boxes—What, Where and When—with drop-down menus to find results for your query. It crawls the Web searching what it considers high quality information from 500 sources and employs a part-human, part-machine review process to ensure first-rate results. Goby searches through over 200 categories, including live music, art exhibits, outdoor festivals, spas, bed-and-breakfasts and restaurants.

Using Goby was an emotional roller coaster. With very little effort I found things in Washington, D.C., that I’ve never heard of in the seven-plus years I’ve lived here, including tea with Martha Washington and a stuffed Civil War hero horse on display at the Smithsonian. But I also found inaccurate Goby results like an activity in Washington state rather than Washington, D.C., or photos that were supposed to represent a tennis center but instead showed a celebrity’s child with the same name. And sometimes the same results were listed four times in a row.

Goby’s results took a serious nose dive when I looked outside the city in my hometown of Allentown, Pa. I searched for all performing arts and theater near Allentown, an area that I know first-hand has plenty to offer in the way of music, theater and dance. Goby returned two results—one for the Nutcracker in December and another for a Shakespeare play that was put on last July. A quick check of my hometown newspaper’s Web site showed hundreds of performances to attend in the coming months.



The Goby home page

Goby.com has been available to the public for only a few weeks and it is still working out some kinks. The more people use it, the more accurate its results will become—or at least that’s what its founders hope will happen. When Goby’s search results are accurate, they include the kinds of thing locals would want to see or do in their own hometown, and that’s no small feat. But people won’t have a lot of patience for some of the erroneous results that now show up in Goby. Also, this activity search engine currently lacks features like the ability to build and save itineraries, make one-click ticket purchases or book reservations.

Though Goby’s query boxes ask users to enter What, Where and When, the When is always an optional specification, and people can enter either What or Where if they only know one of these factors. General suggestions of categories also are made in Goby’s drop-down menus. The What box opens five categories: things to do, food and drink, events, places to stay and, right now, fall fun; many of these open several, more-specified subcategories. For example, I started a search and followed a four-part trail: things to do, outdoor recreation, horseback riding and horseback riding trails—all within the same drop-down menu.

If you know what you want to do but not where you want to do it, the drop-down arrow in the Where box opens an interactive map of the U.S. Users can pan around the entire country, zooming in on specific areas or small towns. I even zoomed in on Minot, N.D. (population 35,000) and found out about an event taking place at the Northwest Arts Center on Nov. 2.

This map comes in handy if you know the general geographic area where you would like to spend time, but don’t know the area’s name.

Lists of query results are deliberately designed to show more than just Web links, like what Google (GOOG) often displays. Suggested activities are displayed in a numbered list on the left side of the screen, and a map with corresponding numbers is displayed on the right, moving along with your cursor as you scroll on the page. A blue flashlight tool on the map can be dragged anywhere to pinpoint exactly where you want to find activities, and after you drop the flashlight on a spot, the left-hand list dynamically changes to correspond with that map view.

A “More Info” tab shows vital information for each query result like a description, time, address and Web site for the activity. If you are looking at lodging, you can adjust a price scale to limit or expand results for rooms that cost a certain amount per night. Lists of results can be sorted according to category: Art events can be sorted by relevance, distance, date or name; bed-and-breakfasts also can be sorted by price.

Photos representing these activities are pulled in from source sites like bedandbreakfast.com as well as from Google and Flickr. While these images can provide a quick glimpse of something while saving users from navigating to another Web page, some of the results weren’t accurate. For example, when I searched for tennis in Washington, D.C., a tennis program that I didn’t know about called “Tennis at Shiloh” was listed in results. But four out of six photos showed images of Shiloh, Brad Pitt and Angelina Jolie’s child of the same name. I called the organization to confirm that it is indeed a real program, but without calling, I would have seen the photos, doubted the quality of the place and looked for another spot to play tennis.

A “What’s Nearby” function is designed to help people expand their activity searches. It takes the address of a selected activity and suggests other things nearby like places to go for dinner or where to listen to live music.

Unfortunately, Goby doesn’t let you build an itinerary. So if you find a few possible activities for a weekend trip to Williamsburg, Va., and then use “What’s Nearby” to find a pub for lunch, a restaurant for dinner and a bed-and-breakfast for the night, you can’t save all of these findings using Goby. The company says it plans to incorporate these features in the near future.

Goby would be incredibly helpful if it had a mobile app. This Sunday when I was across town from my house and had an unexpected block of free time, I could have used Goby to find a nearby art exhibit or a spot for apple picking. Goby says it is working on an iPhone app, which it expects to release later this year.

If you get lucky with Goby, you’ll find activities that let you do as its name says: Go, be and enjoy your surrounding area. But the site’s results need to be much more accurate for me to start relying on it full time.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

]]> http://allthingsd.com/20091020/a-new-search-engine-specializing-in-fun/feed/ 0 http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts/ http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts/#comments Tue, 06 Oct 2009 18:00:07 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=26088

]]> http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts/feed/ 1 http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts-2/ http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts-2/#comments Tue, 06 Oct 2009 18:00:07 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=26088

]]> http://allthingsd.com/20091006/new-verizon-ad-hits-att-where-it-hurts-2/feed/ 0 http://allthingsd.com/20090203/tracking-friends-the-google-way/ http://allthingsd.com/20090203/tracking-friends-the-google-way/#comments Wed, 04 Feb 2009 05:02:04 +0000 Katherine Boehret http://solution.allthingsd.com/20090203/tracking-friends-the-google-way/ For the past week, I’ve been stalking my sister, my boyfriend and my boss. They’ve also been stalking me, and we still like one another.

All four of us have been using an application that, once downloaded onto a mobile device, uses location-based technology to track its users’ movements. The app then displays the user’s location on a map for friends to see, so they can know where the person is at all times.

We used Google Latitude, a new feature in the search giant’s Google Maps mobile application as of today. People can get this if they upgrade their current version of Google Maps or install Maps for the first time. It works on Google’s G1, most color BlackBerrys, most Windows Mobile devices and some other smart phones. Google says it will soon work on the iPhone, iPod touch and Sony Ericsson phones.

Google (GOOG) is arriving late to the party where location-based apps like Loopt (Loopt.com) from Loopt Inc. and Where (where.com) from uLocate Communications are already following people on a variety of mobile devices ranging from basic cellphones to iPhones. These apps rely on GPS satellites, Wi-Fi or cellular towers to locate you and your friends, and then use this data to encourage people to find nearby attractions, local information or social networks.

Latitude is an opt-in-only feature, meaning no one can see your location — or vice versa — without permission. It uses either GPS satellites or cell-tower and Wi-Fi location technology depending on your mobile device’s specifications and what’s most available in certain spots. My trusted testers and I used Google Latitude on three different kinds of BlackBerrys: the Pearl 8130, Curve 8320 and two Curve 8900s. Of these, only the 8900s made use of GPS.


Latitude, a feature in Google Maps, shares someone’s location, status and photo with friends. Location data can update every several minutes when a user is moving.

Along with their locations, friends can share other information on Latitude by updating a status line or changing their picture, which appears as a tiny representative icon on a map. Changes to one’s status or picture will be reflected in Google Talk, Google’s instant-messaging tool, but this doesn’t integrate with other status-related social-networking programs like Facebook or Twitter, and thus may saddle people with another status entry to update.

It’s easy to find fault in Latitude since it often spots people inaccurately, including showing my sister in Boston’s Charles River, rather than in a neighborhood along the river. It’s worth noting that tracking technology in general, including GPS, can be inaccurate. But even with these inaccuracies, my friends and I liked finding one another on our respective maps and used this geographic information to send location-specific messages to each other: I joked with my boyfriend about not leaving his house on time for a dinner and commended my sister on getting up early for church on Sunday.

Usability issues aside, location-based services like Latitude can be just plain creepy, especially when a Big Brother like Google is tracking your whereabouts. So Google incorporated easy-to-change privacy settings so that locations can be automatically detected, manually entered or completely hidden from other people. Or people can sign out of Latitude altogether.

Likewise, users can adjust the level of geographic information they’re willing to share with each person. For example, I might want to share with my boyfriend my best available location information, like a specific spot on a street, and share only city-level location information with my boss.

The city-level information would be helpful for my parents, who often wish they had a better idea of when I’m traveling for work and where I’ll be. But my parents aren’t likely to download Google Latitude onto their mobile devices anytime soon. For them, a special Latitude widget in iGoogle — Google’s personalized home page feature on a PC — might be best. This widget is also useful for people who may have Latitude on a mobile device but are sitting at their desks and want to see where their friends are.

As expected, Latitude worked differently between me and the people who live in the same area, compared with how it worked between me and people who live hundreds of miles away, like my sister in Boston. For example, my boyfriend and I are more likely to use our respective locations to plan where we’ll meet for dinner, while my sister’s current location is just fun to see. Still, my sister and I know one another’s neighborhoods well enough to have an idea of where the other was, and we felt a little more plugged in with each other’s lives when we saw one another on our maps.

People who live in urban settings will likely use Latitude differently than those who live in the suburbs. One of my testers noted that it could be fun using Latitude to see where friends are out in a city on any given night. But because Latitude sometimes pegs people’s locations as a lot farther away than they are — one test spotted a friend 1.5 miles away from his real location — this might be tough data to go on.

After using Latitude for a while, I grew to recognize familiar location mistakes like home or work, and knew where my friends actually were. But it’s unfortunate that locations aren’t more accurately marked.

Latitude returned the most precise location results when determining where the two GPS-using BlackBerry Curve 8900s were at any given time, though these spots still weren’t perfect. If a mobile device doesn’t have GPS or if GPS simply isn’t available in the area, cellular towers and Wi-Fi will help a determine location. These alternate methods use less battery than GPS, so they will work instead of GPS when Google Maps isn’t running in the foreground of a device.

Latitude users can opt to allow their location to automatically update every several minutes while they’re moving. A Friends List that appears with the map lists people in order of who is moving starting with who moved most recently. Users can send text messages or call friends directly from this list, or find nearby spots like bars or movie theaters by typing into a search box; restaurant information includes ratings and reviews. Directions to and from friends’ locations are also available, and you can plan your route via car, mass transit or walking.

Location-based services like Latitude are great for keeping tabs on friends and could even come in handy in other situations — such as when parents want to know where their kids are or when elderly relatives want to let someone always know their whereabouts. But I wouldn’t want to depend on them in an emergency.

• Google Latitude Web Site

Edited By Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

]]> http://allthingsd.com/20090203/tracking-friends-the-google-way/feed/ 0 http://allthingsd.com/20090128/ilife-gets-better-just-dont-ask-it-to-find-a-face/ http://allthingsd.com/20090128/ilife-gets-better-just-dont-ask-it-to-find-a-face/#comments Thu, 29 Jan 2009 02:08:03 +0000 Walter S. Mossberg http://ptech.allthingsd.com/20090128/ilife-gets-better-just-dont-ask-it-to-find-a-face/ While Apple‘s Macintosh computers are known for handsome hardware design, what really makes the Mac distinctive is its built-in software. That software includes a suite of multimedia programs, called iLife, which is preinstalled, free, on every new Mac.

The iLife software has integrated photo, video, music and Web-design applications meant for average, nontechnical consumers. It is better, in my view, than any comparable offering on the Windows platform, even those that cost extra.

This week, Apple (AAPL) released the latest version of the suite, called iLife ’09, and I have been testing it for a while. It includes five programs: iPhoto, iMovie, GarageBand, iWeb and iDVD. The new version will be bundled on new Macs, and current Mac owners can upgrade to it for $79.

This latest iteration isn’t a radical revision of iLife, and I wouldn’t say that it’s a must-have upgrade for current Mac owners. But three of the programs — iPhoto, iMovie and GarageBand — have significant new features that make them more appealing and useful.

In particular, iPhoto now has the ability to detect and identify faces in your photos; to identify and map the location where they were shot; and to directly post sets of photos to, and synchronize them with, the popular online services Facebook and Flickr.

I focused my tests on iPhoto’s sexiest new feature — face recognition. It worked OK, but it wasn’t as good as I had expected from software made by Apple.

GarageBand, a powerful but easy tool allowing nonprofessionals to mix and produce music, now offers beautifully produced video lessons in how to play the two most popular instruments: guitar and piano. There are some free lessons built in, but you can also buy, for $5 each, lessons from famous artists such as Sting and Norah Jones.

In iMovie, you can now do precision editing of clips. You also can insert one clip in the middle of another by simply dragging and dropping; insert animated maps into travel movies; and apply handsome themes that can make a home movie look like, say, a scrapbook. There’s also a new tool that stabilizes jerky footage, like video shot from a moving car, although Apple warns that this process can take hours.

For me, however, the most important improvements in iLife ’09 are in iPhoto, Apple’s program for organizing, editing and sharing digital pictures. The top two are face recognition and geo-tagging, the ability to tag a photo with its location. Neither of these features is unique to iPhoto. For instance, the Web-based version of Google’s (GOOG) Picasa photo software has face recognition, and Flickr, a Yahoo (YHOO) online service, has location tagging. But Apple has enabled them in iPhoto in its typical handsome, easy manner.

There are two new views of your photos in iPhoto ’09. One, called Faces, organizes all the photos in which faces have been identified. You click on a thumbnail bearing a person’s face and get an expanded display showing all of the photos identified as including that person.

The second, called Places, shows a Google map with pins in the places where the locations of your photos have been identified. Click on a pin, and see a display of all the photos shot at that location.

Face recognition takes several steps. First, iPhoto analyzes your photos to pick out the faces, which are then shown enclosed in a rectangle when you click the new “name” button. You then are prompted to type in a name under the rectangle identifying each face. Once you’ve identified the same person in multiple photos, iPhoto begins to identify that face in any additional photos. If you bring up a picture of a person you’ve identified, and click “confirm name,” iPhoto will show you other pictures it thinks include the same person, and ask that you confirm its suggestions.

In my tests, on two different Macs with thousands of photos, face recognition worked most of the time. But I was too often disappointed. In a surprisingly large minority of cases, iPhoto failed to detect the presence of a face, even when it was large and clear, or to correctly identify faces it did detect, even after I had named or confirmed the same face in dozens or scores of other pictures.

The program sometimes confused men and women, and in a few cases even claimed animals or inanimate objects were people. It rarely detected faces shot from the side, even if they were sharp and obvious. The program also was slow to analyze newly imported photos, or to synchronize name tags already entered on Facebook, a feature Apple touts.

The Places feature worked much better, automatically recognizing the location of pictures taken from devices with built-in GPS tagging, like Apple’s own iPhone, and optionally showing a map when you click on a photo. It was also easy to manually enter a location for an entire “event,” or group, of photos taken at one time.

I still like and recommend iPhoto and iLife. But, in my opinion, the new face-recognition system isn’t up to Apple’s self-proclaimed high standards, and isn’t reliable enough to justify an upgrade all by itself.

• Find all of Walt Mossberg’s columns and videos online, free, at the All Things Digital Web site, walt.allthingsd.com. Email him at mossberg@wsj.com.

]]> http://allthingsd.com/20090128/ilife-gets-better-just-dont-ask-it-to-find-a-face/feed/ 0 http://allthingsd.com/20081202/birds-of-a-feather-twitter-together/ http://allthingsd.com/20081202/birds-of-a-feather-twitter-together/#comments Wed, 03 Dec 2008 01:20:02 +0000 Katherine Boehret http://solution.allthingsd.com/20081202/birds-of-a-feather-twitter-together/ If you’ve heard of Twitter but don’t exactly know what it is or how it works, you’re in good company. In the past two months a bunch of my friends, ranging in age from early 20s to late 30s, have asked me about Twitter — or Tweeter, as one person accidentally called it.

To clear things up, I’ve put together a basic Twitter guide that explains how to use it, Twitter lingo, privacy options, mobile applications that can be used with the service and problems that it has. Let’s get started.


Twitter limits social-networking updates to 140 characters or less. The service is surprisingly useful, but leaves room for improvement.

What is it? In short, Twitter is a free social-networking tool that keeps people connected with one another and with sources of information. Twitter users submit updates about whatever they’re currently doing, and these updates cannot exceed 140 text-based characters.

Lingo: Twitter is the name of the service. The term twittering describes the activity of updating a Twitter account. A tweet is an individual Twitter update. Twitterers are people who use the service.

Followers, not Friends: Social-networking sites like Facebook and MySpace use the term “friend” to refer to people who are connected with one another, but Twitterers can simply follow one another’s messages by finding a person’s username and selecting a “Follow” option. This alerts the person that you’re following them, and they can reciprocally choose to follow you, or not.

Why use it? While some people primarily use Twitter to post updates about their activities or comments on the news, I use the service more as a follower, allowing me to see quick snippets of news as it occurs. Most tweets are written by real people, while others, such as updates from news organizations that you’ve selected, are automatically generated. Many tweets include the addresses of Web sites with relevant articles that tell readers more on a topic.

Where is it? Twitter works on your Web browser at Twitter.com, where user updates appear in a simple list form as they are submitted. After you’ve signed up and started following other people, those people’s updates, or tweets, will appear when you log onto Twitter.com using a username and password.

Twitter also works on mobile phones, where the 140-character limit allows messages to be sent and received via SMS text messaging. Tweets can also be sent and received via email. Users with smartphones like BlackBerrys or iPhones can use one of the many popular mobile applications for accessing Twitter, which offer much richer options than simple SMS does; I’ll get into these later.

Privacy: Unlike other social-networking sites such as Facebook, Twitter isn’t focused on holding and sharing personal information about its members. Indeed, the service operates with a majority (80%, according to the company) of users opting to keep their updates public, that is, follow-able by anyone, without permission. This openness encourages people to follow one another or to see who others are already following, and then follow the same people.

However, users can opt to protect their updates, meaning they must grant permission for others to follow them. If you’d like to sign up for Twitter, but aren’t comfortable putting your first and/or last name on the site, you don’t have to; instead, just tell others your username.

Twitter Page Personalization: Each user has a Twitter page showing all of his or her updates, or tweets. (Mine is twitter.com/kabster728, and you can follow me.) This page also shows the number of people a user follows, how many people follow her and how many total updates she has posted.

Twitterers can customize their Twitter page by uploading a photo to be used as the background. The icon representing each user can also be personalized, and this is important because it appears beside that person’s tweets on Twitter.com, where followers recognize and appreciate its familiarity. Some people, including me, use pictures of themselves as their icons, while others use random shots.

Apps/Clients: Twitter works on any browser, and will also work on a mobile browser. If you have a mobile device like the BlackBerry or iPhone, you can jazz up the experience by downloading a third-party app like TwitterFon, TwitterBerry, Tweetie or Twitteriffic. Twittervision, another mobile app, plots points on maps to show where tweets originated. Desktop clients also abound, including Twhirl and TweetDeck. Twitterfeed will set your blog to automatically post content to Twitter.

@Replies, Direct Messages: Each tweet that appears in your Twitter feed can be replied to using a shortcut arrow that appears beside the tweet, and these responses to tweets are called @Replies. So if JoeSchmo tweets to say he saw the new James Bond movie and hated it, you can reply to this with a tweet of your own that says, “@JoeSchmo I still adore Daniel Craig.” These @Replies appear for everyone to see, and must start with @ plus the username of whomever you’re responding to.

Direct Messages differ from @Replies because they can be sent only between people who are following one another. These messages aren’t posted publicly. They appear on your Twitter.com page in a right-side section labeled Direct Messages and will also be sent to your mobile device if you have one registered with Twitter.

Favorites: If you read a tweet that you really like, you can save it as a favorite by selecting a small star beside the tweet, thus adding it to a Favorites section on your homepage. Anyone can see anyone else’s Favorites, regardless of whether or not they’re following one another.

Problems: Twitter’s bare-bones approach gets to the point quickly, displaying tweets in a simple, quick-read format. But the site is lacking in many areas. It used to enable searching for people on Twitter, but that capability is currently down. Now, to search for friends on Twitter, you must upload your email contacts from a Web-based mail service. The company says it plans to have people-search working again by the end of the year. Meanwhile, search.twitter.com enables keyword or location searches.

Twitter lacks the ability to sort tweets according to what the user wants. If I just want to see tweets from real people and not those that are automatically generated, I’m out of luck. Same goes if I want to keep certain friends’ tweets in a prominent place on my homepage; Twitter has no way of doing this.

Twitter users aren’t notified when someone responds to their tweet with an @Reply. I recently happened to look at @Replies on my Twitter homepage and found three from people who follow me (I don’t follow them).

If you’re adding a Web address to a tweet and the characters in the URL take up too much space, Twitter will automatically use TinyURL behind the scenes to shrink your long link into a shorter one when you post your tweet. But this works only if you have enough remaining characters in your tweet to fit the long version of your link. A built-in TinyURL converter on the page would help immensely.

Twitter says it’s working to make @Replies more effective. It also says it plans to do more with filtering and sorting, so that the Twitter interface is more useful. In the meantime, Twitter does a good job of giving people simplified news about others and the world around them. If you’re often in a rush, Twitter can be a great resource for fast information.

Edited by Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

]]> http://allthingsd.com/20081202/birds-of-a-feather-twitter-together/feed/ 0 http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/ http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/#comments Tue, 21 Oct 2008 23:30:02 +0000 Katherine Boehret http://solution.allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/ Today, people interested in seeing the first Google-branded consumer-hardware product will get to satisfy their curiosity as the company, joining with T-Mobile (DT), unveils its $179 G1 handheld computer. This touch-screen device will compete with Apple’s iPhone, and it includes a key feature missing in the iPhone: a physical keyboard.

The G1 is built around a model of openness, enabling developers to create applications — software programs, called “apps” for short — that will succeed or fail according to the feedback from the online community. Naturally, these community-contributed programs need a marketplace where G1 users can find them, and the Android Market provides just that.

This week, I installed various applications from the Android Market on a G1 and tested them out. Google (GOOG) says it will launch with around 40 to 50 applications in this virtual store, and these and all other apps will be available free of charge from now until at least the start of next year.


BreadCrumbz makes maps.

I found these apps to be useful, entertaining and mostly straightforward. There were a few that I felt tried to jam too much into one application, such as BreadCrumbz, an app that asks users to add pictures, instructional arrows and labels to maps that they make for friends. Other apps kept it short and sweet, like Wi-Fi Toggle — a one-touch button that turns wireless capability on or off to save battery power.

The G1′s apps are more utilitarian than most apps I’ve tested for Apple’s iPhone — and not quite as visually pleasing. I even compared one G1 program, Plusmo College Football, directly with the same app running on the iPhone, and I missed the artsy touches of the Apple (AAPL) version — like menus that flipped 180 degrees when selected rather than simply opening.

One downside: Only a measly 70 megabytes of internal flash memory are reserved on the G1 for storing these third-party applications. Once you fill that limited internal storage space, you have to delete some of your apps to add more. You can’t currently store apps on the phone’s roomier removable memory card. (A one-gigabyte microSD comes with the G1.) The iPhone doesn’t set such an arbitrary limit on application-storage space. The Android Market, like Apple’s iTunes, keeps a record of each user’s installed apps so they can be easily downloaded again later at no extra charge (if they carried a fee). But, unlike the iPhone, the G1 can’t back up your apps to a PC or Mac.

The G1′s open model means extra setup steps during app installation. For example, if an application will access certain information — such as a user’s Internet connection, location data (as identified by GPS) or other personal information (calendar, contacts, etc.) — warnings appear during installation, and the user must grant permission. In addition, many apps come with license agreements that must be okayed before users can continue. If something goes wrong with an app, people can post complaints on community boards or email developers, whose email addresses appear during installation.


The Android Market home page.

To offer a general idea of what’s available, I’ve highlighted a handful of apps that I like. I broke the applications into three groups: Functional, Fun (if occasionally kitschy) and Frills.

Functional

Wi-Fi Toggle: This does what it says. Once installed, it adds an icon to the G1′s desktop that provides a quick way to turn Wi-Fi on and off without digging into the settings menu.

Locale: Like Wi-Fi Toggle on steroids, this app allows a user to set up a G1 so it dynamically changes its settings in specific conditions. The settings can respond to calls from certain people or changes in the phone’s battery power, calendar, the user’s location or the time. For instance, the Wi-Fi can automatically turn off, ringer volume can go up or down, desktop wallpaper can change or a post can be sent. Just think of all the churchgoers who could ensure their cellphone ringers are turned off on Sunday mornings or when the church’s location is sensed.

Ringdroid: Make ringtones from your own songs by adjusting bars to mark the start and end of each ringtone. Hitting Save automatically keeps the ringtone, labeled with the song’s name by default, for use on the phone.

Video Player: The G1 doesn’t have a built-in way to play videos, and this app does the trick in a clear-cut, reliable way.

Fun

Movie ShowTimes: This lets people use a finger to flick across the G1′s touch screen to page through movie poster images, titles and brief descriptions. Below each movie description, an on-screen button labeled “Showtimes Near You” uses GPS to generate lists of nearby movie times.

Pac-Man: The classic arcade game never gets old. You can move Pac-Man through his maze with one of three methods: tilting the G1 so its accelerometer moves the Pac-Man, swiping with a finger to point Pac-Man in the right direction or using the trackball to move him around the screen. I preferred the trackball.

Cooking Capsules: This program demonstrates food-making without being either too intimidating or too dull and simplified. Though there were only six “capsules” when I tested it, each includes steps for watching (an instructional video), shopping (using an on-screen list of items) and cooking (with numbered instructions on how to cook the food).


Bonsai Blast is a gaming app that’s now available for the G1.

Bonsai Blast: This colorful, Asian-themed game directs people to shoot colorful marbles at other chains of marbles, with a goal of getting three matching marbles lined up beside one another so they’ll disappear.

Krystle II: Turns your G1′s entire screen into a picture of fur that purrs and vibrates as you touch it. There’s no real point, but Krystle II is addictive and strangely comforting during long conference calls.

Frills

Ecorio: This well-intended app aims to track users’ travel carbon footprints in order to make them more responsible for the environment. It asks users to enter things like recent transit routes and carpools and suggests ways to reduce and offset people’s footprints.

Maverick: An IM program that allows people to add scribbles, location data or even photos to active instant-messaging conversations. Maverick signs users into Google Talk and Picasa simultaneously, adding IM images into an auto-generated Picasa album for later viewing.

PicSay: Add word balloons, titles, props and effects to digital photos captured and/or stored on the G1, then send the images via multimedia messaging service or email, or save one as a caller ID.

There are many more G1 apps to try, and developers are expected to keep making them for this new device. As with the iPhone, apps obtained for the G1 from the Android Market enable it to morph into a different device with different tools every day.

– Edited by Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

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]]> http://allthingsd.com/20081021/the-app-test-rating-programs-for-googles-g1/feed/ 0 http://allthingsd.com/20080819/mapping-your-digital-photo-world/ http://allthingsd.com/20080819/mapping-your-digital-photo-world/#comments Wed, 20 Aug 2008 01:02:02 +0000 Katherine Boehret http://solution.allthingsd.com/20080819/mapping-your-digital-photo-world/ After spending summer vacation shooting the sights, many people face the same chore: labeling and organizing digital photos before forgetting what they are and where they were taken.

Now there’s a way to upload photos that are already labeled with their exact latitude and longitude using geotagging, the fancy name for labeling data with information on its geographic origin. Photos with “geotags” have coordinates embedded invisibly in them. Some programs or online photo services use these tags to generate maps showing just where each photo was taken, or to label or organize the images. Not long ago, this capability was mostly done through manual labeling or with costly equipment.


The $129 Eye-Fi Explore Card from Eye-Fi Inc. gives people the ability to wirelessly send geotagged photos from a digital camera.

This week, I tested the $129 Eye-Fi Explore Card (EyeFi.com), a special two-gigabyte memory card from Eye-Fi Inc. that adds a photo geotagging feature to Eye-Fi’s original functionality: the automatic wireless uploading of photos, straight from a digital camera to a home computer or photo-sharing service. If all goes well, users can capture and upload what are essentially geographically prelabeled batches of digital photos — with minimal effort and time.

But after days of testing, I found myself more frustrated as I used this wireless memory card in various places and situations, and found the tagging to be unreliable in one scenario. (Eye-Fi Inc. said my experiences weren’t typical.) At home in Washington, D.C., and while on a business trip to California, I tried it using a two-year-old Kodak digital camera and two different Vista laptops, though it also works on Macs.

Eye-Fi introduced the Explore Card as a follow-up to the company’s original wireless memory card, which it introduced last fall. Once set up, the first Eye-Fi card initiated the transferring of photos to a computer or Web site whenever the digital camera was turned on and as long as it was near a pre-associated wireless network.

Through a partnership with Skyhook Wireless, the Explore card can automatically label photos with their latitude and longitude using data from the Skyhook’s Wi-Fi positioning system. As long as a photo is captured within the Skyhook coverage area, which the company says covers 70% of North America, and the geotagging is enabled, each photo will be coded with data identifying where it was captured.



The Explore Card turned otherwise normal photo-sharing sites into mini maps showing where I had traveled while on a business trip in Silicon Valley. I set my account up to work with Flickr, Kodak Gallery, Snapfish, Shutterfly and Picasa Web Albums, though only one will work at a time. Flickr, Picasa Web Albums and Smugmug make use of geotagged photos by tagging shots with their location data, such as “Downtown Palo Alto, California.” I used Flickr and Picasa Web Albums to instantaneously generate a map showing where I was when I took photos.

On Flickr, each image was represented by a pink dot associated with one of several photos displayed in a horizontal bar below the map. This map can be searched for specific tags (photo labels) or locations and can be narrowed to show images from everyone who uses Flickr, just your own photostream, or only photos from friends or contacts. My searches returned results in seconds, finding shots that were geotagged with “Palo Alto” and tagged by me as containing flowers. I enjoyed looking at other Flickr users’ photos when I searched everyone’s images, specifically in cities where I recognized landmarks.

Picasa Web Albums showed each geotagged image on a map by placing tiny versions of each photo on the map. In certain cases, when I had multiple photos taken at the same spot, photos appeared with lines drawn from them to a spot, much like spokes of a wheel. I also looked at my Picasa photos on maps in Google Earth; a quick link to the program is conveniently found at the top of the Picasa Web Albums screen.

Another key feature of the Explore Card is its hotspot connectivity. The card is capable of working in any Wayport location, which includes McDonald’s (MCD) restaurants and certain airports and hotels. Though using Wayport locations normally requires sign-ins and/or payment via a computer screen, the Explore Card works as soon as the camera is turned on in these locations. This service is free for the first year, but after that, it costs $19 annually to continue.

Finally, the Explore Card notifies users via SMS or email messages when photos have either started or finished uploading; or if these uploads are interrupted, which happened to me a few times. This is useful in Wayport wireless zones, where the camera has no real way of signaling when an upload is finished or when a computer isn’t handy.

In a hotel with a flaky Wi-Fi network, the Explore Card was crippled, though I blame the hotel for this inconvenience. But even when I traveled to a local McDonald’s, where Eye-Fi’s maker has a deal for free Wi-Fi for its cards, the Eye-Fi stuttered and couldn’t consistently upload photos. When I plugged the card directly into my laptops, the results weren’t much better.

If you aren’t within Wi-Fi range while taking a photo, it won’t be geotagged. I ran into this issue in one instance: On California’s highway 101, I took a handful of photos, but when I checked my Eye-Fi account later, none of these photos was automatically geotagged.

Some people worry about privacy settings when it comes to uploading geotagged photos directly to a sharing Web site. Settings within the Eye-Fi Manager make it easy to adjust permissions to determine who can see your photos within each of about 25 sharing sites.

Users can opt to share photos only to a home computer through their own Wi-Fi network, and a special card is designed for just that: the $79 Eye-Fi Home. This is meant to serve as a shortcut for transfers.

The original Eye-Fi, which costs $99, was a useful tool as a wireless memory card, but I didn’t have as much luck with the more expensive Eye-Fi Explore. Still, when it did work, I found geotagging to be a great way of automatically labeling and organizing my photos. Instead of just being neatly stored in a folder on your computer, geotagged images are given a spark of life and relevancy when plotted out on a map.

Edited by Walter S. Mossberg

Email: mossbergsolution@wsj.com

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