4 posts and columns on March Tweetness

Want to Watch the Media Hug Twitter in Real-Time? This Is the Site for You.

in Media on April 16, 2009 at 10:14 am PT

So why is Twitter growing so fast, anyway? Bunch of reasons. But one of them is that the media–from lil’ ol’ bloggers like me to the most mainstream of mainstream media–keep promoting it, for free, via nonstop coverage. And when we’re not doing that, we Tweet ourselves. See for yourself.
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Weekend Update, 4.04.09

in News on April 4, 2009 at 12:36 pm PT

Welcome once more to Weekend Update! I’ll be filling in today for your regular host Beth Callaghan, who’s on vacation. And what sane person wouldn’t be, after the slew of Silicon Valley silliness inspired by April Fools Day this past week? Digital pranks were the name of the game, and Google and others heaped so many tepid hoaxes upon us that we wanted to call April Fold so as to quickly end this round of gags.

The NCAA Blows the Whistle on Twitter’s “March Tweetness”

in Media on April 2, 2009 at 9:59 am PT

Last week, AT&T and Federated Media debuted “March Tweetness,” a Twitter-endorsed page geared around the March Madness college basketball tournament. It was Twitter’s second attempt at what amounted to an advertising play, and I thought it looked modestly promising. And now it’s gone. At least temporarily. The problem? No one checked with the NCAA, which keeps a tight grip on any and all college sports trademarks.
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Another Twitter Ad: AT&T Sponsors “March Tweetness”

in Media on March 26, 2009 at 12:03 pm PT

Earlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft. Here’s the next one–a “March Tweetness” page, sponsored by AT&T.
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