Yahoo Product Unit Readies Major Exec Reorg — But It’s Just a Tremor for the Big One to Come

More musical chairs on the deck of the S.S. Yahoo!
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Digital's Deadliest Catch, Part Two: The MicroHoo Search Transition Team's Nelson and Morrissey Speak!

Yesterday, BoomTown posted Part One of an interview with Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey. They are in charge of a two-year effort to coordinate a massive search and online advertising partnership, the result of a deal the companies struck last year. Here’s the second part of the hour-long chat we had.

Digital's Deadliest Catch, Part One: The MicroHoo Search Integration Team's Nelson and Morrissey Speak!

After months of trying, BoomTown was finally granted an audience with the two key execs who are now responsible for one of the diciest digital jobs going right now: Microsoft’s Greg Nelson and Yahoo’s Mark Morrissey. The pair’s two-year task is to coordinate the massive search and online advertising partnership the companies struck last year, a job that is perhaps one of the more complex and critical to their businesses going forward. In other words, this effort is essentially the search equivalent of herding cats. Thus, here is the first part of two of an edited transcript of much of my hour-long interview with Nelson and Morrissey, in which we talked about a range of issues from operations to culture to codependency.

Yahoo Investor Day Exec Presentations in Living Color: Collect Them All!

If you did not have the fortitude to listen to Yahoo’s annual investor day, which took place much of today at its Silicon Valley HQ, you can read all about it in the five detailed decks presented by top execs. For your viewing pleasure, BoomTown has embedded them all, so you too can pretend you are a gullible, oops, canny, Wall Street analyst or institutional investor and start formulating some theories about the future of Yahoo.

Here's What Analysts Should Be Asking About at Yahoo's Investor Day: The Microsoft Search Deal (And No Silver Bullets)

This morning, Yahoo is holding its annual investor day at its Silicon Valley HQ, starring CEO Carol Bartz and a panoply of top execs at the Internet giant. While this kind of dog-and-pony show is typical for companies–an effort to get all chummy with institutional investors and financial analysts and convince them that there is a grand scheme for the road ahead–what’s really at stake is a need to cover over the problems and play up the pretty, shiny new parts. But it’s probably more helpful for those in analog attendance to focus on some key issues that are present and accounted for right now and grill Yahoo relentlessly about them.

MSN Head Greg Nelson Moves to MicroHoo Integration Role (Yahoo Picks Morrissey)

Greg Nelson, who has had the thankless job of running MSN for Microsoft, has left that position and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo. Nelson’s counterpart at Yahoo, according to sources, will be Mark Morrissey, who is currently SVP of Products at the Internet giant. The pair–pictured above, with Morrissey on left, Nelson on right–will have their hands full in what will ultimately be a two-year effort. BoomTown’s title for the relationship: A Couple of White Geek Guys Sitting Around Arguing!
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