If you love a celebrity getting all self-righteous on the world, especially the tech world, then here’s a big plate of Richard Dreyfuss for you.

He tsk-tsks all over the stage in this video of highlights from the 16th Annual Webby Awards, which took place last night in New York.

That includes calling out Facebook’s Mark Zuckerberg and Google’s “Eric” Brin — which I am assuming is a mutant mash-up of Executive Chairman Eric Schmidt and co-founder Sergey Brin — for some sort of clickety-click-clack Internet crimes against humanity.

Thankfully, there is a very lovely tribute to Apple legend Steve Jobs at the end that includes President Barack Obama.

Enjoy:

I just took this photo. I’ll tell you about it later.

– Noah Kalina, referring to the iconic wedding photo he took of Mark Zuckerberg and Priscilla Chan

We’re told by a guest of the couple authorized to speak that the ceremony happened in Zuckerberg and Chan’s backyard at their home in Palo Alto, in front of a very small number of family and friends, around 100.

The couple had been planning the wedding in secret for about four or five months, our source says, but told their guests that it was a surprise party for Chan’s graduation from UCSF medical school, where she just got her degree in pediatric medicine. News of the wedding was first reported by the Associated Press.

A close friend of Zuckerberg and Chan played the music for the processional, while another close friend played them off.

While the date of the wedding was timed to Zuckerberg’s birthday and Chan’s graduation, the IPO was a moving target, our source says, and was definitely not part of the whole plan.

The ring, you ask? It was simple, our source says, and Zuck designed it himself.

He went with a ruby.

Mike Isaac contributed reporting.

(Image courtesy of Allyson Magda)

“Our mission isn’t to be a public company,” he said. “Our mission is to make the world more open and connected.”

The speech, which was shot by Bloomberg, took place at the company’s headquarters in Menlo Park, Calif., the day after it raised $16 billion in one of the biggest IPOs in recent history.

Zuckerberg added that it took eight years to turn Facebook into the largest community in the history of the world, and said, “I can’t wait to see what you’ll do, going forward.”

As a bonus, here’s Zuck accepting a hoodie from the Nasdaq.

Facebook shares began trading on the Nasdaq exchange this morning with an immediate jump of approximately 11 percent to a price of about $42 per share.

It’s a signal that Facebook and its bankers priced its IPO incredibly well; a large leap on the first day would have meant Facebook left money on the table. Instead, the company got the most value out of the shares it sold.

This comes after an initial delay in trading — which usually starts at 11 am ET — of nearly a half an hour, because Nasdaq continued to get last-minute orders, despite the exchange reassuring the public that it was “prepared” for today’s trading mania.

The company officially priced its shares at the high end of its target range last night, settling on $38 per share before the market opened this morning. At that price, Facebook was able to raise upward of $16 billion, a massive capital injection to the company coffers.

At the current stock price, the company is valued at $115.08 billion. That makes Zuckerberg’s stake worth $21.15 billion — for now, at least.

Compare Facebook’s debut to Internet company IPOs of the past year: Yelp traded up more than 65 percent on day one. LinkedIn popped huge on its debut, soaring with a 109 percent bump on its first day.

It’s anyone’s (and everyone’s) guess as to what the stock price will close at this afternoon, though we’ll check back in on it later in the day. Meanwhile, join the thousands of speculative posts on $FB’s closing price at this clever single-serving Web site.

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Mark Zuckerberg rings the Nasdaq’s opening bell from Facebook’s Palo Alto headquarters. Shares start trading around 11 am ET.

Facebook employees give their CEO a standing ovation at the start of the company’s pre-IPO hackathon, which will run through the night and finish up shortly before FB shares begin trading on the Nasdaq.

(Photo via Facebook Product Designer Francis Luu, who has a set of pictures documenting the event.)

Facebook shares will trade on the Nasdaq exchange for the first time at $38 per share on Friday morning, valuing the world’s largest social networking Web site at $ 104.12 billion.

At $38 a share, Facebook would raise $16 billion in the offering. The company could sell an additional 63 million in over-allotments if underwriters see the demand (which they probably will).

Facebook initially set its sights on a $28 to $35 price range, but the company steadily raised the target amid growing investor fervor for the largest technology compay IPO in history. Earlier this week, in an amended S-1 SEC filing, the company estimated its share price to be in the $34 to $38 range. The final share price will settle at the top of the estimated range, though not over.

Facebook’s offering debuts after a year replete with hot tech IPOs from Zynga, LinkedIn and Groupon. Facebook’s trumps every other. Google’s was the largest IPO in tech history when it raised $1.67 billion in August of 2004. Last year, Zynga raised $1 billion.

But many things about Facebook ramping up to its Nasdaq debut were far out of the norm for tech company IPOs. To kick off its traveling pitch to institutional investors last week, Facebook put together an extravagant, well-produced roadshow video complete with a full explanation of the company’s advertising business, the meat and potatoes of Facebook’s revenue engine. And in celebration of the IPO, the company will host an all-night hackathon at its Menlo Park headquarters on Thursday evening in order to ring in $FB’s debut “the hacker way.”

The mammoth IPO comes despite initial reports of investor reservations about said revenue engine, and General Motors’ ill-timed announcement earlier this week that it would pull its $10 million in ad spend that it reserves for Facebook, citing that the advertisements just weren’t working.

Shortly thereafter, Facebook increased the amount of shares offered to investors on Friday by nearly 25 percent.

CEO Mark Zuckerberg will be selling close to $1.2 billion in shares at the time of the IPO — for tax purposes, he says — though he still holds more than 580 million voting shares, maintaining a firm grip on complete control over the direction of his 8-year-old company.

It’s official: $FB has arrived.

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He will now get even more as a newly born public company leader, so we asked a panel of thoughtful insiders to reflect on how it might change his work style.

How do you think Mark Zuckerberg will adapt to working in the public eye?

The social giant is doing things its own way: With a hackathon, of course.

Sources close to Facebook say that on Thursday night, Facebook will hold a company-wide hackathon at its Menlo Park campus, another one of many in the company’s long history of all-night coding parties.

Facebook knows that going public is a huge moment for the company. But just as its roadshow video was wildly different from any other pre-IPO company presentations, Facebook wants to celebrate in its own way — essentially, “the hacker way.”

“It’s because building things is what defines Facebook,” a source says. “It’s what matters most.”

It’ll be similar to most every other hackathon the company holds — engineers will spend the evening coding freely, encouraged to build anything that comes to them. But there will be a few huge differences: One, it’s the last hackathon as a private company. And two, everyone at the company is invited.

And yes, the boy genius CEO will most likely be there, our source says.

It makes sense: Some of the company’s most important features and functions have stemmed from company hackathons. Timeline, for instance, was the brainchild of engineer Sam Lessin, spawned from an all-night coding session and eventually growing into one of Facebook’s defining features.

“We hack, therefore we are,” one Facebook adage reads. Until the very end of being private, it seems.

Photo: Thomas Hawk/Flickr

I have five predictions of how Facebook will be maturing in the first year after its IPO:

1. Search

Facebook has become home base for users in many ways. But when it comes to search, Facebook makes you take a bus transfer at Google every time you want to leave the house.

And that’s a shame, because Google starts each search from a place of knowing almost nothing about me. When I’m taking a vacation to Bali, I’m far less interested in Google’s generic recommendations of things to do than I am in recommendations from my friends who have been there.

Facebook already knows which of my friends have been to Bali, and which restaurants and attractions they liked the best. It can even differentiate between the friend I trust for restaurant recs and the friend who always finds the best surfing spots.

There is a clear battle between Google and Facebook. But it’s not over “search vs. discovery,” as it is often framed. Rather, it’s “transaction vs. relationship” — which is why Facebook has the potential to disrupt search as we know it.

Prediction: Facebook will launch a purely social search by the end of 2012 (before tackling the whole hog in 2013).

2. Advertising

Despite the company’s fierce ethos of consumer experience first, business concerns second, an IPO will inevitably put upward pressure on the latter. With the numbers published quarterly and the prices reset every day, Facebook will be forced to support that share price (if not for the sake of its shareholders, then at least for its employees!) by expanding its advertising revenues.

Facebook today brings in quarterly ad revenue of $872M — just a tiny fraction of Google’s $9B. But transactions are by nature pecuniary — and relationships are priceless. As a gatekeeper to nearly a billion consumer relationships, Facebook can roll out new advertising products that are far more valuable than AdWords.

The market for online brand advertising is already huge at $85B today. As soon as Facebook unlocks the potential of relationship-based advertising, the market will open up by tens of billions more.

Prediction: By Q2 2013, Facebook will have more than tripled ad revenues to $3B per quarter.

3. Open Graph

Occupy Facebook! Oh wait, we already do. Or does Facebook occupy us? Facebook currently occupies 1 in 7 minutes of all time spent online.

As the locus of consumer identity, attention and relationships, Facebook has the potential to be the one true platform that links together every destination on the web.

But it’s not there yet. Open Graph was a start, but it lacks a complete and actionable vision for how publishers can connect, access data and establish relationships. Publishers don’t want bits and pieces of data that they need to analyze themselves — they want a unified schema that bridges their audiences’ online worlds and real lives.

When I buy a chicken at Whole Foods using a Facebook app’s mobile grocery coupon, Facebook can match that incoming data point with the fact that I read Cooks Illustrated and that I’ve been on an Indian food kick lately (based on my restaurant check-ins). By the time that chicken is in my reusable bag and I’m hauling it out the door, there should be chicken curry recipe suggestions on my Facebook page.

Facebook has an opportunity to turn data from the long tail of Facebook apps into real inferences about you and me that publishers and other brands on the web can actually use.

Prediction: Facebook will completely redesign their analytics offering by Q2 2013 to provide not just data but real, integrated audience insights that will guide brands’ personalization efforts.

4. Commerce and Currency

Advertising won’t be the only revenue play Facebook makes in its first year as a public company.

Digital commerce (i.e. digital goods) already represents more than $16B in market size, and is projected to grow to $36B globally by 2014. E-commerce is another $680B on top of that. Both are currently conducted by arcane means: Visa card numbers and PayPal accounts.

Why have digital payments been so slow to evolve? Because even the most trusting of us only allow a few close associates access to our most private details. Who knows me the best? My bank, my lawyer, my mother and Facebook. In fact, no one owns my identity as well as Facebook these days (sorry, Mom!). Just because Facebook doesn’t have access to my wallet yet doesn’t mean it’s not going to happen.

A host of companies today (Google, Apple, Square) are trying to become your digital wallet, but Facebook holds a valuable advantage: it is already the locus of your relationships with third-party Web sites through Open Graph. While the logistics will certainly be no piece of cake, commerce is right up Facebook’s alley.

Prediction: By Q2 2013, Facebook will be presiding over $2B in transactions.

5. Timeline

There’s nothing more core to Facebook than its user experience, and Facebook has since its birth shown a consistent healthy dissatisfaction with it no matter what the status quo.

The current timeline experience is a nice try, but it’s not quite right. Timeline solved one problem — the indigestible frequency and quantity of updates at all levels of priority — while creating several more. New Problem #1: Timeline’s intuition about what’s important is too frequently just plain wrong. And while it gives us a great retrospective on people, it does a surprisingly poor job of helping us stay up to date with them. New Problem #2: Timeline depends heavily on Open Graph widgets to summarize our lives.

The latter is both ambitious and troubling. We admire great biographers for their ability to identify and communicate the essence of a person. It’s an insult say that a Nike Fuel score algorithm can capture the “real me” in the same way.

Timeline is a v1 product. It will take significant and deep tuning over many versions to reach its full potential.

This may seem like it’s just a UI update, but it’s not. Timeline is the clearinghouse for everything that happens on Facebook. Getting Timeline right is probably the single most valuable thing Facebook can do to grow its effectiveness with users — and its revenues.

Prediction: Facebook will release the first major redesign of Timeline by the first half of 2013.

Will the precocious kid that Facebook is today grow into a smart, savvy adult? A boatload of investors and J.P. Morgan certainly seem to think so. Over the long term, it will depend on Facebook’s ability to leave its youthful single-minded focus on users behind and execute consistently against two metrics: great user experience and revenues to match.

This is a guest post by Ben Elowitz (@elowitz). Elowitz is the co-founder and CEO of next-generation media company Wetpaint, and the author of the Digital Quarters blog about the future of digital media. Prior to Wetpaint, Elowitz co-founded Blue Nile (NILE).

They are going to have to think about whether they can continue with the motto “Done is better than perfect.”

– Altimeter Group’s Susan Etlinger, talking about Facebook in the New York Times

And on top of it all, it’s May 14 — Mark’s 28th birthday.

Aside from the intense scrutiny of the company by the tech and financial press leading up to the IPO, Zuckerberg is doing all right. Especially when stacked up against some of the biggest names in tech that came before him.

Consider Steve Jobs. He was zooming along just fine in his twenties. Until, that is, in his 28th year he recruited the man who would eventually become his — and Apple’s — undoing (temporarily, of course). That man was John Sculley, then CEO President of Pepsi-Cola, who traded the position to be the CEO of Apple Computer after intense courting from Jobs. Of course, Sculley would eventually play a part in Jobs’s ouster from Apple; Sculley would also oversee the company in what proved to be the darkest years in its 36-year history. Jobs was also in the process of launching the Lisa when he was 28, one of the biggest commercial computer hardware failures the company has ever released. In other words, 28 wasn’t the greatest year of Jobs’s career.

Amazon luminary Jeff Bezos’s best years were yet to come. At 28, he was still at his hedge fund gig, where he first saw the opportunity in the fast-growing Internet use around the country. Two years later, he would go off on his own to start Amazon.

Bill Gates, on one hand, had founded Microsoft in 1976 — then known as “Micro-Soft,” begun in a small Albuquerque office in partnership with Paul Allen — at the ripe age of 20. It’s the same age Zuck was when he officially founded Facebook in his Harvard dorm room. At 28, Gates was certainly upwardly mobile — the year before his 28th saw him begin to license MS-DOS — though his best years were yet to come: In two years, Gates would launch the first retail version of the Windows operating system.

Larry Page and Sergey Brin were still three years off from Google’s IPO when they turned 28 (Page in March of 2001, Brin in August). It was that year in which the two — who had run Google since they co-founded it in 1998 — decided to turn the reins over to Eric Schmidt, a learned executive well versed in leading technology companies. Unlike Zuckerberg, who retains full control over Facebook with his majority of voting rights, Page and Brin let a seasoned Valley veteran guide Google through its early days.

In all, it seems Zuck is doing just fine. Still two years off from the big 30, he’s number 35 on Forbes’ Billionaires List with an estimated net worth of $17.5 billion. Better still, he’s got a longtime live-in girlfriend and an adorable floor mop of a dog, “Beast.”

Happy birthday, Mr. Zuckerberg. And enjoy a quiet moment of reflection while you can; Friday isn’t too far off.

Stern Agee analyst Arvind Bhatia initiated coverage on Facebook shares on Monday morning with a “buy” rating, setting a price target at $46 for the next 12 months. Bhatia’s take comes on the heels of a similar, though informal, coverage note issued to media last Friday from Wedbush Securities, where the firm targeted Facebook’s share price at $44.

Both targets are set squarely above Facebook’s estimated share price range of $28 to $35, and would value the company at close to $100 billion.

Bhatia’s report cites Facebook’s upheaval of the online ad industry, a harbinger of change similar to the likes of Google almost eight years previous. Taking into account Facebook’s massive 900 million user reach, steadily growing average revenue per user numbers and the company’s high — though as yet untested — hopes for mobile monetization, Bhatia’s outlook on the company is bullish.

Though some say it’s not just about ads. “If you look further into the future, I believe they want to compete directly with the likes of Google, Amazon, Apple, companies with diverse product portfolios,” Gartner Research VP Brian Blau told AllThingsD in an interview. “They have the users, and they’re doing well with advertising, but they just don’t have all the products that its other competitors do. At least, not yet.”

The fervor for Facebook’s stock is at an all-time high in light of the company kicking off its roadshow to potential investors this week, with Zuckerberg and CFO David Ebersman making pitches in person.

Though it doesn’t seem like investors need much convincing; the roadshow festivities began midday on Monday at the Sheraton Hotel in Manhattan, with more than 500 investors and analysts flooding in to get a peek at Zuck’s performance. An onlooker said the CEO looked “likeable and affable,” according to an article in The Wall Street Journal.

And no, there was no half-windsor around Zuck’s neck — he made the pitch in his trademark hoodie.

Yahoo just released a statement that its board will “review” today’s revelation that the bio of its CEO Scott Thompson contained an error related to his educational achievements and will make “appropriate disclosure” about what happened.

On both the Web site and in the regulatory filings of the Silicon Valley Internet giant, Thompson is described as having a degree in both computer science and accounting from Stonehill College.

He does not have a degree in computer science from the Boston-based school, but does have a Bachelor’s of Science in Business Administration (Accounting).

Yahoo said in full in its statement:

“In connection with the statement the company made earlier today about Scott Thompson, the Yahoo! board will be reviewing this matter, and upon completion of its review, will make an appropriate disclosure to shareholders.”

Earlier today, Yahoo first blamed the issue on an “inadvertent error” — but provided no further details — which sources said did not sit well with the board.

“Many members of the board are deeply concerned,” said one person with knowledge of its thinking. “This is a problem on a lot of levels, especially related to the trust of shareholders.”

Indeed, especially since the news came to light via activist shareholder Dan Loeb of Third Point, who is agitating for board seats via a proxy fight.

Loeb’s efforts to impugn Thompson appear to have caused some level of damage, at least in terms of perception about the level of vetting that was done when the former president of eBay’s PayPal unit was hired earlier this year.

In fact, the error has been around for a half-dozen years, which begs the question of why Thompson never noticed it.

While his bio on filings made by eBay to the Securities and Exchange Commission were accurate, the one on the online commerce site’s Web site incorrectly said he had a computer science degree.

It is not known who introduced the error there.

But the inaccuracy moved inexplicably to both Yahoo’s corporate Web site and also its SEC filings, and the company declined to provide any details earlier today as to how that happened.

It’s not clear what happens next, or if there are any legal implications, beyond a needed correction by Yahoo with the SEC — which already took the entire line about Thompson’s education off his Web bio today.

As I wrote earlier today:

Thompson himself is probably not at risk unless it can be definitely proved he was the one who misrepresented having the degree in the first place. He can simply say he had no idea who added it to the eBay Web site and that he did not notice it there on the Yahoo Web site and SEC filings.

While that makes him look careless, how big a deal it becomes with shareholders, as well as Yahoo employees, is also an unknown. While a computer science degree is not a requirement for a CEO of a tech company — both Facebook’s Mark Zuckerberg and Microsoft’s Bill Gates dropped out of college and did pretty well in computer science anyway — tech resume padding, even inadvertent, is not a characteristic that is going endear Thompson to anyone.

The controversy could not have come at a worse time — Thompson was actually in meetings all day yesterday and today with senior staff, following recent layoffs of 2,000 and a massive restructuring, to discuss plans for moving the long-troubled company forward.

And besides the proxy fight, he is also dealing with selling off Yahoo’s Asian assets, renegotiating a new search deal with Microsoft, and also trying to figure out what parts of Yahoo to keep and what parts to jettison to improve its prospects.

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Back in early 2008 when Scott Thompson got the job as president of eBay’s PayPal, the regulatory filing accurately listed his educational pedigree:

“Mr. Thompson holds a B.S. degree in Accounting from Stonehill College.”

The eBay filings over the next several years — until he left the online commerce giant for a much bigger job as CEO of Yahoo in January of this year — remained consistent.

But, curiously, Thompson’s bio on eBay’s Web site added an additional degree to his curriculum vitae for more than a half-dozen years, different from its Securities and Exchange Commission documents:

“Scott received a bachelor’s in accounting and computer science from Stonehill College.”

As it turned out, according to the Boston-area school, he had not gotten a computer science degree at all and graduated with the Bachelor’s of Science in Business Administration (Accounting).

An eBay spokesman I called today had no explanation for the discrepancy, except to note that its legal filings were correct and that it was an error due to the lack of cross-checking the Web bio, which was apparently posted by Thompson’s staff at the time.

Also without explanation — and perhaps more seriously — is that the false computer science degree claim somehow then made it into Yahoo’s SEC filings, as well as his Web site bio, when Thompson took the helm. (The inaccurate line about his schooling is in its latest filing and all others.)

Without providing further explanation of how it got there, Yahoo today called the mistake an “inadvertent error” and said it had no bearing on his ability to lead the Silicon Valley Internet giant.

But the long troubled company might be speaking too soon, given that the revelation was uncovered this morning by activist shareholder Dan Loeb of Third Point. Loeb has called into question the vetting process that Yahoo’s directors did to hire Thompson, as part of a proxy fight he is waging to gain several board seats.

And, while such an allegation is normal for an increasingly nasty battle, Loeb has hit his mark with deadly accuracy this time, putting into question both Thompson’s credibility and Yahoo’s obvious botching in its vetting of him.

“If there is a good explanation for the apparent discrepancies regarding the academic records of Mr. Thompson and Ms. Hart, we are confident that it will be provided promptly,” wrote Loeb in a letter to Yahoo’s board today. “However, in the event that there is no good explanation, we expect the Board to take immediate action.”

The Ms. Hart that Loeb was referring to is Patti Hart, the board member who ran Yahoo’s process for hiring a new CEO after it fired Carol Bartz — who does have a CS degree — last year. (In his letter today, Loeb also correctly called into question how she portrayed her own college degree in a more impressive fashion than was accurate.)

The search for a new Yahoo CEO was conducted by headhunter Heidrick & Struggles, which did not have Thompson on its list of candidates, since it had placed him at eBay many years before.

In fact, according to numerous sources, without involvement by Heidrick, it was Thompson who cold-emailed key Yahoo board members, nominating himself for the CEO job. He was quickly brought in for interviews and, presumably, a thorough vetting.

Despite that and despite the fact that eBay’s SEC filings did not list a computer science degree, Hart or others seem to have totally missed the discrepancies and it was added to Thompson’s official Yahoo bio and legal filings.

It’s not clear what happens next or if there are any legal implications, beyond a needed correction by Yahoo with the SEC — which already took the entire line about Thompson’s education off his Web bio today.

Yahoo’s not talking either, with its spokesperson declining to provide any explanation for its lapse or who had maintained that Thompson had that degree when he did not.

It’s essentially a mistakes-were-made-let’s-move-on defense.

I think not, for my part, and a number of prominent Silicon Valley people I spoke to today agreed that these issues tend to spin out of control.

“This is going to get very messy, very quickly,” said one person in a common sentiment I heard.

Maybe, and it’s not clear if the company has to release any details of how this occurred or if its board needs to investigate the situation.

In addition, Thompson himself is probably not at risk unless it can be definitely proved he was the one who misrepresented having the degree in the first place. He can simply say he had no idea who added it to the eBay Web site and that he did not notice it there on on the Yahoo Web site and SEC filings.

While that makes him look careless, how big a deal it becomes with shareholders, as well as Yahoo employees, is also an unknown. While a computer science degree is not a requirement for a CEO of a tech company — both Facebook’s Mark Zuckerberg and Microsoft’s Bill Gates dropped out of college and did pretty well in computer science anyway — tech resume padding, even inadvertent, is not a characteristic that is going endear Thompson to anyone.

Plus, it just handed Loeb a very potent weapon in his fight against Yahoo, the very day after the company said the hedge fund manager’s expertise was not “relevant” to gaining a board seat.

One thing’s for sure: Loeb is most certainly very good at vetting.

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In an electronic version of the company’s road show just posted on the Web, Facebook’s Mark Zuckerberg appears in something he’s more comfortable with: Jeans and a T-shirt.

The high-quality video production has five sections, giving potential investors in its upcoming initial public offering a snapshot of the company’s business, ranging from current products to finances and its future.

The video uses a lot of soft lighting to make Zuckerberg look well-rested and bright-eyed, and plays Enya-like music in the background to tug at your heart strings as they blabber on about how Facebook makes just about anything more social and has become a central part of our lives.

Check it out for yourself here.

All Things D’s Kara Swisher previously reported that the company’s road show was expected to start in earnest as soon as next week, but was a little more fuzzy on certain details, like Zuckerberg’s choice of outfits.

According to sources close to the situation, Facebook is anticipating getting approval from government regulators to officially distribute its S-1 public offering prospectus to investors within days, which would mean its road show could begin as early as next week.

As I reported back in January, the social networking giant is expected to go public in the second or third week of May, a timeline (get it?) which currently appears to be on track.

In addition — although some have speculated that its famous CEO and co-founder Mark Zuckerberg might not take a “hands-on” role in the high-profile process, having missed one pre-IPO meeting with Wall Street analysts and bankers (can you blame him?) — sources said he would be appearing before potential shareholders, and would be present at key meetings to help sell the company to them.

Of course, he will — although there was much speculation that the Silicon Valley superstar would bow out of any of the hubbub around the huge IPO, and that bankers were practically begging him to appear, sources said Zuckerberg is too key to all aspects of its business not to appear.

(No word as yet on whether he will don a tie, as he sometimes does, or if his usual hoodie will be Zuckerberg’s outfit of choice — although his sartorial choices on the road show are sure to get excessive media scrutiny.)

“Facebook is Mark Zuckerberg and Mark Zuckerberg is Facebook,” said one person with knowledge of the situation. “He’ll do his job as CEO, as he always does.”

Indeed, although he is often portrayed as shy and not a fan of the limelight, Zuckerberg has always stepped up — and rather enthusiastically — when a public appearance is needed, whether in times of trouble or touting for the eight-year-old company.

This is a touting-Facebook moment, of course, as it seeks to raise up to $10 billion in a blockbuster offering that could value the company at $75 billion or more. Filed in February, that will make it the biggest Internet IPO ever.

Also expected to play key roles in the road show are CFO David Ebersman and COO Sheryl Sandberg, as well as other top Facebook execs.

Whether they all can rev up the jets and get going on the road show depends on the Securities and Exchange Commission finally declaring Facebook’s preliminary prospectus of its business and finances “effective” or in legal compliance.

Facebook has updated the initial filing several times, with new financials as well as information about its purchase of photo-sharing site Instagram and its ever-nasty patent battle with Yahoo.

But, overall, the SEC process has been rather smooth for the company, and sources said it appears it will continue that way.

After the road show: A sales process in which investors ask their questions of management and then officially begin to place orders for Facebook stock.

Among the areas of likely concern are that Yahoo patent lawsuit and, most importantly, how Zuckerberg and others characterize the slowing of its explosive revenue growth in its most recent filing update.

Last week, Facebook said its revenue was $1.058 billion, up 46 percent for the year, but down 6 percent from the previous quarter. In the first quarter of 2012, its net income was $205 million, which was down from $233 million a year ago. The company attributed the decline to rising costs, including in marketing and in research.

After the road show, Facebook’s bankers will price the offering — which is widely expected to be massively oversubscribed — and then it will go public on the Nasdaq market, under the “FB” ticker.

The rest, as they say, will presumably be history — or, in fact, the future for Facebook in the public eye.

Add another speaker to the stellar list for the 10th D: All Things Digital conference, which is taking place in a little more than a month: Aaron Sorkin.

For those who have followed the long and award-filled career of the well-known playwright and Hollywood writer, it’s an astonishing litany of success — from “A Few Good Men” to “The West Wing” to “Moneyball” — filled with more unusually clever lines than anyone has ever penned.

But, most famously for tech, Sorkin also wrote the screenplay (and also won an Academy Award) for “The Social Network,” about the rise of Facebook and its unusual co-founder and CEO Mark Zuckerberg.

The film caused a lot of controversy in Silicon Valley over its depiction of Zuckerberg as an evil genius of sorts, of course, but few can argue that it was not a corker of a movie.

We are excited to talk to Sorkin about that experience, as well as his take on the state of entertainment in the digital age. He’s about to debut a new HBO show in June called “The Newsroom,” set behind the scenes at a cable news show. It deals with the massive changes roiling through the media industry and it begins, natch, with a viral video.

Sorkin is also set to make his Broadway debut as a librettist for the upcoming musical “Houdini.” And he’s also working on another new movie, based on a book about the downfall of Sen. John Edwards, which he’ll adapt, produce and direct.

Sorkin will be joined at D10 — which will be held in Rancho Palos Verdes, Calif., just south of Los Angeles, at the end of May — by a litany of major players in tech and media, including: Apple CEO Tim Cook, New York City Mayor Mike Bloomberg, Oracle CEO Larry Ellison, Federal Trade Commission Chairman Jon Leibowitz and many more.

And we still have more speakers to come, but until then, here’s the famous line from “The Social Network” — something about a billion dollars:

The 12 families on Thursday joined the “Giving Pledge,” following 81 other billionaire families that have committed publicly to give away their wealth under the pledge, which was established in June 2010 by Microsoft Corp.’s founder, Gates, and Warren Buffett, chief executive of Berkshire Hathaway.

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