marketer

Exclusive: Apple’s Mobile Ad Head Andy Miller Departs for Highland Capital

Kara Swisher in News on August 17, 2011 at 8:00 am PT

Andy Miller, the high-profile VP of mobile advertising at Apple, is planning on leaving the company, according to sources close to the situation.

Flipboard and Condé Nast Partner in Brand Ads Deal on Social Reading App

Kara Swisher in Media on July 24, 2011 at 9:00 pm PT

Social reading app Flipboard has partnered with magazine giant Condé Nast to offer a slew of magazines with branded advertising from major marketers.

Exclusive: Myspace to Be Sold to Specific Media for $35 Million

Kara Swisher in News on June 29, 2011 at 10:51 am PT

Closing another chapter on one of the Internet’s most iconic properties, Myspace has been sold to to Specific Media, an advertising network, for $35 million. Sources close to the situation said the deal is being completed today, although it has not been officially signed. Myspace’s owner, News Corp., will hold on to a very small [...]

Exclusive: Former Facebook Ad Head Mike Murphy Takes Senior Advisor Role at Zynga

Kara Swisher in News on January 23, 2011 at 7:02 pm PT

Mike Murphy–Facebook’s first head of advertising sales, who left the social networking giant in October to take some personal time off–seems done with relaxing. He is now taking a part-time, but significant, role at online gaming phenom Zynga to help formulate its advertising strategy. In addition, though, Murphy is also close to formalizing an additional consulting relationship with Facebook.

Fist Pump! Microsoft Now Powers Yahoo Paid Search 100 Percent in U.S. and Canada

Kara Swisher in News on October 27, 2010 at 7:45 am PT

Microsoft’s adCenter is now officially powering 100 percent of paid search on the Silicon Valley Internet giant’s owned-and-operated properties and its publisher network in the U.S. and Canada. The pair have already completed algorithmic integration of Bing and Yahoo. Thus, they are as tight as ticks–fist pump!–kind of like the JWoww and Snooki of search!

Facebook's Longtime Ad Sales Head Mike Murphy to Depart Company

Kara Swisher in News on October 26, 2010 at 7:51 am PT

Mike Murphy, Facebook’s VP of Global Sales, is leaving the company. Facebook said the well-known advertising exec decided to step down in order to take some time off, which Murphy said was the case in an interview with BoomTown.

Forbes Buys True/Slant

Peter Kafka in Media on May 25, 2010 at 8:42 am PT

That was fast. And not that surprising: Forbes Media, which invested in digital news start-up True/Slant two years ago and brought on founder Lewis Dvorkin as a “consultant” this spring, has now bought the entire company. Dvorkin’s new title is chief product officer.

Toyota Cracks the Viral Video Code: Here’s Your Swagger Wagon

Peter Kafka in Media on May 7, 2010 at 4:00 am PT

How to help a battered brand: A minivan ad designed for YouTube.

Some Web Publishers Take a Pass on the iPad Launch

Peter Kafka in Media on April 5, 2010 at 7:49 am PT

Lots of publishers scrambled to prep their Web sites for the Apple iPad debut. But some either fell short or didn’t try at all.

Center for Digital Democracy's Jeff Chester Talks About MicroHoo and More!

Kara Swisher in News on November 18, 2009 at 8:55 am PT

While in Washington, D.C., BoomTown can’t just visit the policy wonks from Internet companies, so I paid a visit to Jeff Chester, the executive director of the Center for Digital Democracy, a nonprofit consumer advocacy group that works to promote privacy and protection online. In other words, a professional–and much needed–thorn in the side of Facebook, Google and these days, MicroHoo.