News Byte
Peter Kafka in Social on February 7 at 11:18 am PT
Want to know more about
Facebook’s ad plans in advance of its IPO? You may get a bit of insight at the end of the month. The social network is planning a half-day program geared toward marketers, which it will host at New York’s Museum of Natural History. Facebook says COO Sheryl Sandberg will kick off the program, which will include “inspirational breakout sessions” and a chat with an unnamed “esteemed guest.”
Lauren Goode in Commerce on December 26, 2011 at 7:47 am PT
Forget analyzing your Facebook status updates and Foursquare check-ins. The really interesting data lies in your email exchanges from the past year.
Voices
Emily Steel, Reporter, The Wall Street Journal in Media on June 6, 2011 at 5:00 am PT
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.
Peter Kafka in Media on February 11, 2011 at 3:30 am PT
Twitter’s popular ad units could see prices go up by 25 percent or more in the next few months. Also: Here’s how “Promoted Accounts” really work, and how much a new follower will cost you.
Voices
Spencer E. Ante, Reporter, The Wall Street Journal in News on February 4, 2011 at 4:30 am PT
Billboards and posters are one of world’s oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.
Peter Kafka in Media on November 18, 2010 at 9:34 am PT
Web ads that follow you from site to site are both standard practice and potentially disturbing. Not this campaign–it’s aimed at people who love this kind of stuff.
Peter Kafka in Media on November 1, 2010 at 3:30 am PT
And parodied. Because in this case, “We provide scalable advertising solutions to integrated demand-side platforms that deliver serious ROI” is a joke. But normally, it isn’t.
Peter Kafka in Media on October 13, 2010 at 6:23 am PT
It’s the very, very early days for iPad advertising–just about any tablet-specific ad you see today is an experiment. But Condé Nast thinks it has learned enough in the past few months to offer a few tips to marketers.
