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marketers 
43 posts and columns on marketers
Voices
Illusions of Expertise: Why Marketers Should Start Listening to Data
Armed with mountains of data, most experts put in charge of predicting outcomes still can’t come up with accurate answers.
Here Come the Tweets: Gnip Offers Access to Full Twitter Archive (For a Price)
Studying the science of Twitter data just got a whole lot more interesting.
Voices
Online Video Turns Up Heat
Though television may be losing viewers to online video, it has been holding on to advertisers. But with online-video outlets this week making their most organized push yet for ad dollars, that may be starting to change.News Byte
Facebook Buddies Up to Marketers at New York Event
Want to know more about Facebook’s ad plans in advance of its IPO? You may get a bit of insight at the end of the month. The social network is planning a half-day program geared toward marketers, which it will host at New York’s Museum of Natural History. Facebook says COO Sheryl Sandberg will kick off the program, which will include “inspirational breakout sessions” and a chat with an unnamed “esteemed guest.”Analyze This: You Wrote How Many Emails This Year?
Forget analyzing your Facebook status updates and Foursquare check-ins. The really interesting data lies in your email exchanges from the past year.
Voices
Pulling Out Weeds Online
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.Voices
The M-Commerce Tipping Point Is Now
With the age of the PC declared officially over–smartphones outsold PCs for the first time in 4Q 2010–American retailers are all asking the same question: When will the m-commerce tipping point arrive? The answer is, it’s happening now.
Twitter Tells Advertisers to Dig Deeper: "Promoted Trends" Get a Price Hike
Twitter’s popular ad units could see prices go up by 25 percent or more in the next few months. Also: Here’s how “Promoted Accounts” really work, and how much a new follower will cost you.
Voices
Billboards Join Wired Age
Billboards and posters are one of world’s oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.
A Web Ad That Tells You It's Stalking You
Web ads that follow you from site to site are both standard practice and potentially disturbing. Not this campaign–it’s aimed at people who love this kind of stuff.