9 posts and columns on marketing campaign

Amazon: What iPad?

in Media on April 4, 2010 at 7:16 pm PT

Sure, some Apple zealots camped overnight to get an iPad this weekend. But Amazon wants to remind the rest of us that it has a popular gadget too.

Not With a Bing, but a Whimper IV

in News on October 7, 2009 at 11:00 am PT

Looks like Bing’s steady upward trend of market share gains may have reversed itself. Microsoft’s new search engine saw its U.S. search share fall in September, according to figures from Hitwise. Troubling news for Microsoft. Hitwise’s latest numbers are the second set of metrics from a Web analytics firm showing Bing’s market share in decline.
bing_fail

Verizon to iPhone Users: "Want Five Times More 3G Coverage? There’s a Map for That."

in News on October 5, 2009 at 5:24 pm PT

“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
verizon-anti-ATTad

Verizon to iPhone Users: “Want Five Times More 3G Coverage? There’s a Map for That.”

in News on October 5, 2009 at 5:24 pm PT

“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
verizon-anti-ATTad

Yahoo’s Bartz: Microsoft Deal Was “Very Clever”

in Media on September 22, 2009 at 10:35 am PT

More from the post-Q&A Q&A: Yahoo CEO Carol Bartz says major investors like Gordon Crawford support her, and that she’s in the market for medium-sized M&A. Here’s what she had to say.
092209ATDbartz

Vonage Churning Subscribers, Stomachs

in News on August 5, 2009 at 11:40 am PT

Can this really be true? Vonage posted another quarterly profit? Indeed it is. The Internet phone service provider reported a second-quarter profit of $2.3 million, or a penny a share. Wall Street had been expecting a loss of three cents a share. Great news. Sadly for Vonage, it was tainted by an increase in subscriber defections.
peptoad

Apple to Microsoft: You Can't Put Frosting on Manure

in News on October 20, 2008 at 11:05 am PT

In the end, Apple just couldn’t help itself. Microsoft’s new “I’m a PC … and I’ve been made into a stereotype” ad campaign was just too wide and deserving a target. Apple could no more ignore it than Steve Jobs could hold back his pitching arm upon finding Steve Ballmer sitting above the dunk tank at the Santa Clara County Fair.

Apple to Microsoft: You Can’t Put Frosting on Manure

in News on October 20, 2008 at 11:05 am PT

In the end, Apple just couldn’t help itself. Microsoft’s new “I’m a PC … and I’ve been made into a stereotype” ad campaign was just too wide and deserving a target. Apple could no more ignore it than Steve Jobs could hold back his pitching arm upon finding Steve Ballmer sitting above the dunk tank at the Santa Clara County Fair.

The Wii Version Will Come With a WiiBong and WiiSyringe

in News on September 30, 2008 at 12:04 am PT

Oh, look: Grand Theft Auto: Chinatown Wars has “reignited” the debate about violent videogames. What a surprise. Last time GTA and its publisher, Rockstar Games, sparked this kind of outrage it was for “Grand Theft Auto: San Andreas” and the infamous “Hot Coffee mod”–a patch that unlocked an explicit but anatomically improbable sex scene between the game’s protagonists.