2 posts and columns on marketing campaigns

Voices

Firms Get a Hand With Twitter, Facebook

in News on October 2, 2009 at 5:00 am PT

Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business. He thinks the service, which costs $450 a month, is worth it. “It’s just better having somebody else dedicated to thinking of stuff to put up,” says Mr. Chisom, co-owner of Showroom Shine Express Detailing LLC in St. Louis.

Voices

AMD: Time to Play Down Chip Speed in Marketing PCs

in News on September 10, 2009 at 5:00 am PT

There was a time when people cared a lot about the microprocessors in their PCs–a bit like teenagers once bragged that their Impala had a 450-horsepower V8 engine under the hood. Advanced Micro Devices seems to be betting those days are over.