41 posts and columns on marketing feature
Microsoft starts up its own “real time” advertising exchange, just like Google has. But instead of running it itself, Redmond is handing the work to AppNexus.
Twitter + big TV events are a natural combination, and one that Twitter has been playing up as it sells itself to advertisers.
News ByteeMarketer thinks that will still be a nine-figure business: It predicts Adam Bain and crew will sell $150 million worth of promoted tweets, promoted trends, etc., this year. Next year, spurred in part by a Google/Facebook-like self-serve ad system: $250 million. “But the company must show it can live up to its hype.” Noted!
Web surfers have trained themselves to ignore the ads they see. Mobile phone users are a different story. At least according to this poll. (Guess who commissioned it?)
A mini-movie featuring a cross-dressing dancer with a heart of something other than gold. Does it make you want to buy some gum?
Web publishers and TV networks are doing just fine. But if you’re in the radio, newspaper or magazine business, it’s a different story.