marketing

Behind the Scenes at Groupon’s Tech Headquarters as It Prepares to Report First Public Earnings

Groupon is slowly building out its technology prowess in Palo Alto, Calif., 2,000 miles away from its headquarters — one acquisition at a time.

Tricia Duryee in Commerce
February 8, 2012 at 6:00 am PT

News Byte

Microsoft Pares Marketing Staff

John Murrell in News on February 1 at 1:45 pm PT

Microsoft said Wednesday it was laying off about 200 employees in the course of restructuring its marketing operations to consolidate duties and eliminate overlap.

Amazon’s Stake in LivingSocial Reveals Steep Losses for the Groupon Competitor

Tricia Duryee in Commerce on February 1 at 9:42 am PT

LivingSocial’s financial results for the past year were reported by Amazon today, revealing that the company continues to trail behind Groupon by a wide margin.

Q&A: Facebook Researcher Paul Adams Says Real Influence Is in Our Inner Circles

Liz Gannes in Social on January 26 at 5:10 am PT

Social technology researcher Paul Adams made waves in the past couple years as a thought leader and a hiring target. Now he has written a book.

Honest: Jessica Alba’s Now an E-Commerce Geek (Video)

Kara Swisher in Commerce on January 25 at 10:05 am PT

Can a Hollywood star sell online consumers on a healthier lifestyle for them and their kids?

SAP Names New Marketing VP, One With a History

Arik Hesseldahl in Enterprise on January 13 at 5:59 am PT

SAP’s new senior vice president for marketing was once the central figure in a full-blown ad-industry scandal.

Sequoia Grabs Googler to Head New Comms Role Aimed at Helping Entrepreneurs

Kara Swisher in News on December 29, 2011 at 12:22 pm PT

The move to beef up communications expertise at the prominent Silicon Valley venture firm continues.

Go Daddy: Never Mind That SOPA Thing, Look at Naked Danica Patrick

Arik Hesseldahl in News on December 28, 2011 at 10:54 am PT

After losing some 37,000 domains over its support of a controversial piracy bill before Congress, Go Daddy resorts to its tried-and-true marketing weapon.

An App That Helps You Install That TV You Just Bought

Lauren Goode in Commerce on December 20, 2011 at 7:50 am PT

Get out the hammer, the screws and the iPad.

News Byte

AOL PR Exec Hollars Becomes Andreessen Horowitz PR Partner

Kara Swisher in News on December 12, 2011 at 6:17 pm PT

After the departure of AOL exec Brad Garlinghouse, it’s probably no surprise that his longtime public relations exec Kiersten Hollars would be next to go. And she is indeed leaving to take a job as a PR partner at Silicon Valley venture firm Andreessen Horowitz. She’ll be reporting to marketing partner Margit Wennmachers there.