Marketing

News Byte

Belly Now Aims Its Loyalty Platform at National Enterprise Businesses

Kara Swisher in Commerce on April 25 at 7:00 am PT

Chicago-based Belly said it was rolling out its customer loyalty and marketing platform to larger national enterprise clients. The startup has been aimed at the consumer market and smaller businesses since its launch in 2011, focused on increasing customer engagement, driving repeat business and helping attract new customers. Belly said it has been working with 40 national chains representing more than 500 current locations, using a system that includes a tech platform, an in-store tablet, analytics and marketing, as well as helping clients do email campaigns, social media integration and other mobile marketing.

News Byte

Matrix Partners Adds Two New EIRs

Kara Swisher in News on April 2 at 8:06 am PT

Matrix Partners has added two new entrepreneurs in residence, Kevin Barenblat and Mihir Shah. Barenblat founded social music app SpotDJ and Context Optional, a social marketing software startup which was bought by Adobe. Shah was the former CEO of mobile advertising platform Tapjoy, and also worked at social app firm RockYou and QuinStreet, a performance marketing firm. Both will focus on cloud, mobile, consumer Internet and ad tech at the Silicon Valley venture firm.

News Byte

Myspace Hires Two VPs to Prep for Relaunch

Mike Isaac in Social on March 25 at 12:03 pm PT

Myspace, the struggling website that fueled the first major wave of the social Internet, announced Monday that it had hired two new vice presidents to prepare the company for its major relaunch this year. New VP of global marketing Christian Parkes comes most recently from Levi’s, and held a similar previous position at Nike. Joseph Patel will be Myspace’s VP of content and creative, and was most recently a senior producer at Vice Magazine.