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Customer Service Is Next Job for IBM’s Watson

Keeping track of what consumers like and dislike is a beefy computing problem.

Arik Hesseldahl in News
May 20, 2013 at 9:46 pm PT

472 posts and columns on marketing

Twitter Comms Chief Adds Consumer Marketing to List of Duties

in Social on April 18 at 9:17 pm PT

An expanded role for Twitter VP of communications Gabriel Stricker.
GabrielStricker1-feature

News Byte

Myspace Hires Two VPs to Prep for Relaunch

in Social on March 25 at 12:03 pm PT

Myspace, the struggling website that fueled the first major wave of the social Internet, announced Monday that it had hired two new vice presidents to prepare the company for its major relaunch this year. New VP of global marketing Christian Parkes comes most recently from Levi’s, and held a similar previous position at Nike. Joseph Patel will be Myspace’s VP of content and creative, and was most recently a senior producer at Vice Magazine.

Timehop Hooks Up With USA Today to Deliver Stories From the Past

in Social on January 25 at 8:04 am PT

A charming smartphone app takes users on a trip down memory lane — now in headlines.
Timehop_USAToday

News Byte

Facebook Continues Testing Free Wi-Fi With Cafe Partners

in Social on December 26, 2012 at 4:01 pm PT

Facebook is in the midst of a small program with a handful of cafes in the San Francisco and Silicon Valley areas. In the program, first noticed by Inside Facebook, Facebook provides its partner cafes with free routers, and customers check in to the business on Facebook in order to access the Internet. The service is being tested inside Philz Coffee in San Francisco, according to Hunter Walk, as well as a handful of Palo Alto cafes.

One Month On, Mark Cuban Is Doing Just Fine With Less Facebook in His Life

in Social on December 24, 2012 at 12:54 pm PT

The billionaire gets candid on a Reddit “Ask Me Anything” page.
mark_cuban

News Byte

Google Ventures-Backed Start-Up TrueLens Nabs $1.2 Million

in Social on December 3, 2012 at 5:00 am PT

Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.