Kleiner Perkins has nabbed former Twitter engineering head Mike Abbott, who left the social communications company less than two months ago to be an entrepreneur in residence at Benchmark Capital.

(Well, that didn’t last long, Mike, but maybe the food was better at 2750 Sand Hill Road than at 2480 Sand Hill Road.)

In an interview this morning, Abbott said that he hopes to stay a VC for 20 years (yipes!), since it allows him to work closely with a wide range of entrepreneurs and also get a broad view across a spectrum of businesses.

“I am really energized about what’s been happening in a lot of places like software,” he said. “From my experience, I think I bring a lot of differentiation for the companies Kleiner is invested in.”

And tech cred too. “We think engineers will be thrilled to have access to Mike and he’s a magnet for talent,” said Kleiner partner Ted Schlein, who compared him to all the comic-book heroes, The Avengers, in one person. “Mike is multi-faceted.”

Abbott was indeed a high-profile hire for Twitter a little over a year ago from Palm, where he served as head of its software and services, in charge of its webOS mobile platform.

He was brought in to provide a level of discipline and reliability to the Twitter communications platform and service, which had been plagued by persistent outages that made the Fail Whale infamous.

Abbott will focus on social, mobile and cloud investments at the well-known Silicon Valley venture firm while working on a team that includes high-profile players Mary Meeker and Bing Gordon.

Here’s the official press release:

Michael Abbott Joins Kleiner Perkins Caufield & Byers as Partner

Engineering Leader to Help Social, Mobile and Cloud Entrepreneurs Build Teams and Ventures

MENLO PARK, Calif., December 1, 2011 – Kleiner Perkins Caufield & Byers (KPCB) today announced that Mike Abbott, former vice president of engineering at Twitter, has joined the firm as a partner on its digital team. Abbott led the building of innovative, high-performance applications and services at Twitter, Palm and Microsoft. With a deep background in social and mobile applications and infrastructure, Mike is also an expert in enterprise infrastructure and cloud computing and “big data” businesses, having founded Composite Software, and advised Cloudera and Jawbone.

“I’m excited to join KPCB’s partners to build new ventures faster,” said Abbott. “The partner mix of founders, operators and investors is ideal for entrepreneurs racing to scale at this disruptive time.”

“Mike is an exceptional and well-respected leader with an outstanding track record shipping great products,” said Ted Schlein, partner, KPCB. “Mike’s deep expertise from Palm and Twitter will help social, mobile and cloud entrepreneurs win.”

Dick Costolo, CEO of Twitter, said, “Mike is a huge engineering talent and will be a terrific asset to Kleiner’s technology companies. He was instrumental in helping us scale Twitter’s architecture to support incredible growth ̶ from 100 million daily Tweets in January 2011 to about 250 million daily tweets today.”

In less than a year and a half, Abbott grew the Twitter engineering team from 80 to more than 350 engineers in an intensely competitive recruiting market. Abbott’s team rebuilt and solidified Twitter’s infrastructure. Prior to joining Twitter in 2010, Abbott led the software development team at Palm that created HP/Palm’s next-generation webOS platform. Abbott was previously the general manager at Microsoft for .NET online services, which became Azure. Prior to that, he co-founded Passenger Inc. and founded Composite Software. Abbott has advised and invested in numerous software companies such as Cloudera, Hearsay Labs, Saynow and Jawbone.

Mike Abbott is just the third senior KPCB partner added in three years, joining Bing Gordon and Mary Meeker, each with exceptional records serving mobile, social and cloud entrepreneurs. KPCB’s digital team also bolstered its infrastructure expertise with the recent addition of Ray Bradford from Amazon Web Services, where he helped grow the company’s cloud database business.

On the site, shoppers add — or “follow” — celebrities and experts who share similar interests, to receive recommendations on the latest food, fashion, design and style.

In that way, OpenSky pushes product ideas to shoppers, somewhat in the way Twitter lets people discover information versus having to search for an answer on Google.

Caplan told me OpenSky has raised $30 million in fresh capital to continue building out the business.

The New York-based company, with offices in Los Angeles and Nashville, is only six months old and previously raised $19 million in two prior rounds.

New investor Providence Equity Partners led the financing. Existing investors Highland Capital Partners, Canaan Partners and the Raine Group also participated.

Some of the company’s talent includes celebrity chefs such as Bobby Flay and Italian food expert Lidia Bastianich, and pop culture figures like actress and reality TV star Kristin Cavallari, who will advise customers on the latest fashions.

In a recent offering, Flay, who has 164,626 followers, advised shoppers to purchase a spice bundle for $23. Fitness guru and motivation speaker Gabrielle Bernstein recommended a collapsible Hula-Hoop that’s easy to travel with.

Caplan said it’s an approach that’s really resonating with shoppers, particularly women in their 30s.

He said the company will break $1 million in sales this month and is on track for a $10 million run rate. Both order volume and revenues are growing 50 percent month over month.

The company already has 600,000 members signed up; they are now connecting to millions of shopping “experts.” It took the first 14 weeks for OpenSky to hit one million connections, 10 weeks to get its second million and three weeks to reach its third million. Customers are spending $50 on the average transaction, which is more than double Amazon’s average order of $22, Caplan said.

“This feels like such a modern way to shop, compared to the search box,” Caplan said. “There’s not a lot of soul in online shopping. We are putting the soul back into shopping.”

He added that walking into actual stores is engaging and entertaining. “I think Amazon is a fantastic company, and they have a lot of things they do really brilliantly, but I don’t think it’s the best way to shop.”

Many companies right now are challenging the original e-commerce model, and for good reason. Kleiner Perkins partner Mary Meeker noted in a report last week that e-commerce makes up 8 percent of overall commerce in the U.S. today, and continues to climb.

Caplan said the capital will be used to add more shopping verticals and experts to the site. Today, it has 75, with hundreds more coming.

As the former president of About.com, which relied on a distributed workforce to contribute answers to the site, Caplan believes he knows exactly how to get the business to click.

To make money, OpenSky is splitting the gross profit from the items sold with the experts on the site. It’s free to join as a member, and there’s a 90-day money-back guarantee. So far, it has experienced a 1 percent return rate.

“I personally love businesses where you partner with talent and create talent,” he said.

International: 81 percent of users of top global Internet properties come from outside the United States, Meeker said, citing comScore data. In three years, China added more Internet users than exist in the U.S.

Still, American companies like Apple, Google, Amazon and Facebook have “unprecedented” intensity, focus and innovation and lead the world, Meeker said. But popular applications like Shazam, Spotify, Waze and SoundCloud originated outside of the U.S. before coming stateside.

Mobile: Meeker is bullish on the growth of smartphones, and highlighted their growing contributions to app usage, search and advertising, though she said it’s still “early innings.”

Sound: As for transformative interfaces, “the next big thing(s),” Meeker proposed, are “those two big things on the side of your head.” That is: Your ears. Meeker called out headsets, voice recognition and music sharing as examples.

Commerce: Meeker highlighted growth in e-commerce, especially mobile commerce, which has created a local renaissance. She said eBay, PayPal, Target, Amazon and Square all will have more than $1 billion in gross mobile sales in 2011.

Empowerment: “The mega-trend of the 21st century is empowerment of people via connected mobile devices,” Meeker said, using the examples of Japanese earthquake tweeting and mobile farming subsidies in India. Wireless signals now have greater global reach than the electrical grid — 85 percent versus 80 percent, she said, citing the United Nations.

Of course, you can find a lot more detail and analysis packed into the full presentation, which is here:

KPCB Internet Trends (2011)

Square, the mobile payments provider that is trying to redefine the way consumers spend money and the way merchants charge for it, has secured $100 million in a third round of funding, led by new Square investor Kleiner Perkins Caufield & Byers with participation from Tiger Global Management.

The extraordinarily large round comes at a $1 billion valuation, the WSJ reports.

I guess it’s fitting that a company whose primary business is accepting credit cards can practically print cash.

Only seven months ago, Square raised $27.5 million round in a second round of funding. Now that looks like pocket change.

Since then, the San Francisco-based company has expanded significantly.

It has quickly evolved beyond its original model, which consisted of handing out magnetic swipe readers that allowed users to accept payments via their mobile phones. That business was met with warm reception by small business owners, ranging from individuals at a garage sale to musicians selling CDs at a concert.

Last month, it continued its vision by rolling out an iPad-based solution for small retailers and merchants who were looking for a way to replace the clunky register on their counter, and also a new way to track inventory and manage a menu.

An accompanying mobile app enables individuals to open a tab at their favorite local merchants, store digital receipts and browse nearby directory and menu listings.

The words that Square’s CEO Jack Dorsey, who is also the head of product at Twitter, said earlier this month at D9 ring more true now than ever.

While on stage, All Things D’s Kara Swisher asked Dorsey: “Want to tell me about your IPO?”

Dorsey answered: “Which one?”

Square might still need every dime it can get to fend off the competition, which includes Google among many others.

As part of the financing, Mary Meeker, a partner at KPCB, will join the company’s board.

Two of Index Ventures’ high-profile partners–Danny Rimer and Mike Volpi–are opening a new Silicon Valley office for the Europe-based venture firm in September.

The move is actually more of a return home for both men, now located in London, who had lived and worked at tech epicenter for much of their careers.

Among other things, before their stints at Index, Rimer was an Internet analyst at Hambrecht & Quist and also at the now-defunct Barksdale Group, while Volpi was an exec at Cisco.

BoomTown had been hearing about the possibility of the move for months, but Rimer and Volpi finally confirmed it in an interview yesterday.

“We thought we would be better positioned to support our entrepreneurs by being in Silicon Valley,” said Volpi (pictured here), who left the area when he became CEO of the then-hyped Joost premium online video service. “Having two solid investors from Index on the West Coast was important, as opposed to a chipshot.”

Volpi noted that of Index’s $1.3 billion in investments in 173 companies, $400 million was in 58 U.S.-based start-ups. In addition, the firm had helped another 35 move here.

There are currently nine investing partners at Index, which is actually headquartered in Geneva, Switzerland.

Rimer noted that initially it will just be him and Volpi here, as well as some support staff. But it was likely they would expand their office, which will be located in either San Francisco or around Palo Alto, Calif.

“It has been a challenge to be a European firm and also be present in the Valley and be considered an insider here,” said Rimer (pictured here), who often traveled to California. “There is a lot to have an immediate ability to be face-to-face with our companies.”

Recent investments by Index in California include Flipboard, Swipely, Boku and Factual.

Rimer and Volpi said the move did not mean deals were only to be found in Silicon Valley, as Index is not focused on geographical investing.

In addition, the pair will continue their focus on cloud computing, infrastructure and social, wherever the investments were to be found.

“We’re not coming to the U.S. to do only U.S. deals,” said Volpi. “But there is a lot to be said for being part of the daily mix in Silicon Valley.”

In other words: Party at Mary Meeker’s house!

(The well-known Morgan Stanley analyst has also recently moved to the West Coast from New York to join Kleiner Perkins.)

Yesterday, star venture capitalist John Doerr of Kleiner Perkins forked over $150 million in funding to Twitter.

At at $3.7 billion valuation, that got him a big chunk of the San Francisco microblogging site.

But what it didn’t get him was a seat on the board of Twitter, which many figured he would be given for after handing over so much moolah.

According to sources familiar with the situation, that’s due to Doerr’s being a director on another board: Google.

Several sources who BoomTown spoke to, after breaking news of the massive funding, said that his being on the board of the search giant was seen as too much of a conflict of interest.

A conflict because Google has plans to wade deeply into the social space. And also, of course, because it is the No. 1 potential acquirer of Twitter, as the Silicon Valley company seeks to gather more tools to fight its latest rival, Facebook.

Doerr has very deep ties at Google, having been on its board since mid-1999.

He got that seat, along with Sequoia Capital’s Mike Moritz, after he ponied up a critical $25 million equity round for Google in June of that year.

Interestingly, no other Kleiner partner was named to a Twitter board seat either.

But, some speculate, it might make sense for Mary Meeker–who just joined Kleiner to head up digital investing efforts, after a long-time stint as a Wall Street analyst for Morgan Stanley–to eventually become a Twitter director.

Meeker has, of course, deep IPO and M&A experience.

And, frankly, after adding Flipboard’s Mike McCue and former DoubleClick exec David Rosenblatt yesterday and former Netscape exec Peter Currie recently to its all-boy board band, a woman director might be a good idea to consider.

Other directors at Twitter include Benchmark Capital’s Peter Fenton, Union Square Venture’s Fred Wilson, Bijan Sabet of Spark Capital, Co-founders Evan Williams and Jack Dorsey and CEO Dick Costolo.

I reached out to Doerr for a comment, but he has not yet replied; Twitter declined to comment.

Even more interesting to consider is what Kleiner will invest in next after this mega-funding, given how aggressively many sources said Doerr had pushed to lead the Twitter round.

And, in fact, sources said that Kleiner is looking closely at new funding rounds for both the Spotify music streaming service and Groupon, the social buying start-up that recently decided to turn down a $6 billion acquisition offer from Google and an earlier $3 billion one from Yahoo.

Groupon is now seeking more funds to remain independent and hold onto its lead in the fast-growing local discounting market, sources said.

(Bloomberg also reported on Groupon’s new fundraising efforts, although it was written about after it turned down the Google offer.)

And Spotify, which is hugely popular outside the U.S., is trying to enter this market, but needs more funding to expand and perhaps strike better deals with music labels.

Both are the just the kind of companies Doerr has targeted in what looks like a serious effort to compete with other firms–especially Andreessen Horowitz and Russia’s DST Global.

They have garnered the heat Kleiner used to have, largely by backing more of the top entrepreneurs recently.

Doerr has already put money into social gaming phenom Zynga and also started an sFund for social-focused investments.

Add Twitter to the pile and you can see where this is headed: Except for the board seat, John Doerr will no longer be denied.

According to sources close to the situation, the aggressive Russian investment outfit DST Global is out of the running to fund Twitter.

Instead, the prize is almost certainly going to Kleiner Perkins, the legendary Silicon Valley venture firm of Web 1.0 that has been making a big push of late into the Web 2.0 market.

The valuation for the new round–which sources said is well above $150 million–will be from $3.5 billion to $4 billion.

And it is not clear if there are any other smaller investors in this funding, but sources said that was likely.

Sources added that the San Francisco microblogging service will be completing its newest round of funding next week, although Twitter might not even announce it publicly.

The new round will be the first in a year for Twitter.

In the fall of 2009, Twitter raised funding at a $1 billion valuation to help spur its growth to its current size of 325 employees, serving its 175 million users.

Such growth was of interest to DST, which has made giant investments in social networking giant Facebook, social gaming rocket ship Zynga and Groupon, the social buying site that recently ended acquisition talks with Google.

Twitter moving into its next phase of development is an attractive target for many VCs, as it seeks a lucrative way to monetize its popular business.

And, in fact, Kleiner star VC John Doerr has been making a big push to be the big investor in this key next round for Twitter, which also has had regular acquisition interest from both Google and Facebook.

What will be interesting to see is if acquisition interest in Twitter from the pair spikes, given the collapse of Google’s attempt to buy Groupon.

The talks with Twitter began, according to several sources, after Kleiner had considered investing in PostUp–the Twitter search engine and advertising platform start-up from Bill Gross’s Idealab, which was first called TweetUp.

PostUp irked Twitter, and its CEO Dick Costolo was particularly vocal about not allowing third-party ad rivals to create a spammier service.

Sources said it was Bill Campbell, well-known Silicon Valley exec and adviser to multiple companies such as Google, who brought Kleiner and Twitter into discussions.

Campbell’s latest coaching task has been at Twitter.

Kleiner has also recently stepped up its Web 2.0 game with the hiring of high-profile Wall Street analyst Mary Meeker of Morgan Stanley.

She has been brought in to help turbocharge the firm’s digital investment portfolio, especially in social, mobile and commerce.

The move has underscored Kleiner’s noisy intent of late to jump into the social Web market.

After scoring a late entry into the scene with its investment in the fast-growing social gaming start-up Zynga, Kleiner has made a big marketing push recently to allocate a dedicated $250 million “sFund” to social start-ups.

NetworkEffect’s Liz Gannes first wrote of Kleiner’s interest in Twitter a week ago, followed by a report a day later in TechCrunch about Kleiner’s primacy in the Twitter funding race and Doerr’s fervent effort to land the investment.

None of the players mentioned here has responded to BoomTown’s request for a comment.

BoomTown is showing my age quite a bit today, after I unearthed notes this morning from 11 years ago.

It was for a story I never ended up doing in December of 1999 for The Wall Street Journal–where I was pretty much the only Internet beat reporter for the newspaper in Silicon Valley then–about the possibility that Mary Meeker was considering leaving Morgan Stanley in New York for two hot West coast jobs.

The high-profile Wall Street Internet analyst never made the move back then.

But, at long last, Meeker finally decided today to take one of those offers, joining Kleiner Perkins today as a venture partner in the digital arena.

It’s a much-needed hire by the legendary firm and its most prominent partner, John Doerr, given Meeker’s deep well of experience and the critical need for the still-lagging-behind-hotter-VCs Kleiner to wade more definitively into more current digital trends that she knows well.

For sure, Kleiner dominated Web 1.0 by backing what are now its golden oldies, such as Netscape Communications, Amazon and Google.

But it’s more recent Web 2.0 investments and influence has not been as impressive, especially with regards to its brighter lights and sharper entrepreneurs.

As in: No Facebook. No Foursquare. No Groupon. No Twitter (yet).

To be fair, Kleiner has made some interesting moves–mostly due to its iconoclastic partner Bing Gordon (pictured here)–such as one fund to focus on Apple iPhone and iPad apps and another on social.

And it’s has one big and shiny Web 2.0 bet–which it never fails to point to an awful lot–in gaming phenom Zynga, also courtesy of Gordon.

Bringing on Meeker to add to that now will surely help Kleiner at a critical time, giving it new investment chances, as the digital space shift sharply again.

In an interview with the Journal today, Doerr correctly called the time–a mash-up of social networking, e-commerce and mobile–”a third wave of innovation.”

In a quick interview this morning, Meeker underscored this, noting, “the level of engagement from large companies and the innovation coming from all over Silicon Valley makes this a unique time to invest in and build important companies.”

She said she was attracted to the team at Kleiner to help her move to a new level of expertise and will be spending more significant time in Northern California at her home here.

“This is an opportunity to stretch myself in a great spot at a great time,” said Meeker, noting she was especially interested in the mobile space. “It’s a pretty massive shift going on right now and I wanted to be part of it.”

But a move way back when by Meeker would have been an even bigger deal, since the Web 1.0 was at what turned out to be its peak moment in December of 1999–the ill-fated AOL-Time Warner merger would not be announced for a month, in fact.

And Meeker–who was involved in that deal and most of the other bigs ones, especially the IPOs–was the undisputed “Queen of the Net” from her powerful perch as the top kingmaker on the booming scene.

After working at other firms, she had come to Morgan Stanley as an analyst in 1991, covering PCs, hardware, software and the still nascent Internet scene.

I had met her several years later in a late-night interview in her office in Manhattan, Chinese food included, while I was working on a book on the rising power of AOL.

AOL was one of the many companies she had introduced Wall Street to, and she had become one the key nexuses for all the newly hatched Web players.

For her to leave her job then would have caused reverberations everywhere, since investors far and wide were taking her recommendations on the new companies of the moment, such as Amazon and eBay.

So–while she would later endure negative scrutiny for some of her too bullish cues, after the bursting of the Internet bubble came soon after–nabbing her at the time would be been a very big story.

And who was trying to entice her?

Well, Bill Gross of Idealab for one, offering her the possibility of big IPO stock options (which would turn out to be less than valuable soon after).

Said Gross in an email to me this morning:

Back when we were opening an Idealab office in NY, we wanted to get the best talent in the universe, and that led us right to Mary. She was brilliant and ahead of her time then, as now.

At the time, we talked about working with her to have her insights about industries and companies help us inform the direction our existing companies should take, as well as brainstorm together what new companies to create.

I think Mary was just too happy doing what she was doing, and she went on to have another great 10-year run doing just that!

And the other suitor? That was Doerr of Kleiner Perkins.

A longtime friend and a star venture capitalist whose investments benefited greatly from Meeker’s attention, he had long tried to recruit her.

Fast forward to today, as Doerr seems to have finally sealed the deal.

Meeker’s title at the investment bank has most recently been as its head of global technology research.

At Kleiner Perkins, no surprise, she’ll focus on the firm’s investments in social, mobile and e-commerce, trying to turbocharge its efforts.

Presumably including, as NetworkEffect’s Liz Gannes reported earlier today, Kleiner making a big push to invest in a new badillion-dollar funding round for Twitter.

Meeker’s presence could help there for sure, especially since she has been a big proponent of the microblogging service, as you can see on page 18 of her most recent annual Internet trends report–titled “Ten Questions Internet Execs Should Ask & Answer.”

It’s clear, as you will read below, those are just the kinds of queries Kleiner needs to be making.

Check out her presentation deck for some clues as to where Meeker could focus first as a newly minted VC:

Internet Trends Presentation

Meeker is joining Silicon Valley venture-capital firm Kleiner Perkins Caufield & Byers as a partner, said KPCB partner John Doerr. The Menlo Park, Calif., venture firm was one of the prime backers of the early wave of Internet companies such as Netscape Communications, Amazon.com Inc. and, later, Google Inc.

Doerr said Meeker is joining KPCB’s digital practice, where she will invest in start-up technology companies and help current KPCB-backed companies grow. Doerr said KPCB is adding to its digital practice as “a third wave of innovation” combining social networking, mobile and e-commerce creates investment opportunities.

Read the rest of this post on the original site

BoomTown has been paying mind to Morgan Stanley’s Internet analyst Mary Meeker’s prognostications for longer than either of us cares to mention.

Thus, I always pay mind when she puts out her Internet trends deck, which she just did at the Web 2.0 Summit conference in San Francisco.

I could tell you all she said in the presentation, titled “Ten Questions Internet Execs Should Ask & Answer,” but you might want to read on.

Quick synopsis: This Internet thing looks like it might have legs and the kids seem to love it.

Enjoy:

Internet Trends Presentation

Steve Case is most famous for building America Online, which became the Internet’s first mega-company, and for merging it with Time Warner (TWX), which became the worst corporate marriage in recent history.

But AOL (AOL) is 25 years old, and the AOL-Time Warner deal is a decade old. What has Steve Case been doing since then?

Investing, in a lot of different stuff. His Revolution holding company has stakes in everything from Revolution Health, a wellness/fitness/medical advice Web site, to Cacique, a Costa Rican resort, to Clearspring, a Web widget company. Late last year, Case sold Revolution Money to American Express (AXP) for $300 million. And Zipcar, another portfolio company, has just filed for a $75 million IPO.

Liveblog

“We meet again,” sighs Kara. “I just can’t quit you.” “We’re off to a good start,” says Steve.

1:58 pm: Kara–Let’s go back 25 years. Talk about the beginning of AOL.

1:59 pm: Case–Well, Zuckerberg was one year old.

I got into this when I was in college, reading Alvin Toffler’s “The Third Wave.” It was riveting.

We started in 1985, in partnership with Commodore. It was a total bet on community. We believed the killer app was community. Chat rooms, bulletin boards, etc.

On the road show, no one believed us. Which was fair, because we didn’t have many customers seven, eight years into it. Needed lots of technology to catch up a bit. And needed people to catch up, too.

2:01 pm: Kara–What put you over the top? All of those discs?

2:02 pm: Case–It wasn’t the discs. It was the content. By 1992, ’93, many more people had computers in their homes, connectivity was better. The Internet was evolving–it wasn’t legal for us to connect to the Internet until 1991.

It took a while before we were considered an Internet company. Even when we went public, we were an interactive company, or online services. Had to morph as market evolved.

2:04 pm: And at some point News Corp. (NWS) sued you?

2:04 pm: Yeah, in 1998. they were upset about an online game they thought we were excluding. There was a lot of antitrust chatter then. Those were the good old days.

Kara: Well, you proved them wrong, the idea that you were too powerful.

Case: “I’m not going to comment on that.”

2:05 pm: On the Time Warner deal: Made sense for us and our shareholders at the time. It made strategic sense. But as Thomas Edison said, vision without execution is hallucination.

I’m recalling, by the way, that one of our strategies was to buy Apple (AAPL), hire Steve Jobs and put him in charge. It was an idea that was floated.

Big point is that with the right leadership, which my group, including me, couldn’t provide, we were set up to succeed. Look at stuff like iTunes, YouTube, etc.–all of that could have come from that company.

2:07 pm: I stepped down after the merger. After a couple of years, I started making one-off investments. Then created Revolution as a holding company. Runs through portfolio, which you can see on his site.

2:09 pm: Kara–You were early on a lot of important trends. Oh, and tell me about your favorite device that isn’t the iPad (thanks, Kara!).

2:10 pm: I’m interested in the social media side, and there’s some stuff bubbling there that reminds me of the early days. Also, mobile and location-based stuff, really. But really, how the Internet can be a platform to change the world. Even companies like Zipcar and our resorts properties only work because of the Internet.

Kara: What’s the relevance of the Internet to a company that helps rich people travel?

Case: Booking tickets on the Web [hmm]. Health care is the one that can really benefit from the Web. Runs through Revolution Health portfolio.

2:13 pm: Case–Turns out I’m much more interested in businesses that touch consumers. Like Steve Jobs said, I like that better than enterprise.

And health care is really a wellness push. Because health care as we define it is really sick care.

2:14 pm: Kara–Talk about Twitter and Sarah Silverman.

Case starts to answer, but Kara interrupts and steers him somewhere else.

Case: I really didn’t want to do a blog in the last 10 years, because that seemed like work. But Twitter made sense. I signed up early, like three years ago, but like a lot of people, it didn’t make sense to me. About a year and a half ago it made sense. Less about what you’re doing than what you’re interested in.

2:15 pm: I’ve always liked that interaction part. I wish we’d thought of Twitter–we were headed in that direction with buddy lists, etc.

2:16 pm: Kara–Tease out the different big Web businesses: Facebook, Twitter, Foursquare.

Case: Facebook’s obviously a real company with real revenue. Twitter and Foursquare are much earlier, but they could be on the cusp of a real business with real revenue.

Kara: If you were a 19-year-old college student, what would you be looking at?

Case: I’m hoping that the Internet just becomes everyday life. You don’t call it email, it’s just mail. Etc.

2:18 pm: Big opportunity for Web integration in health: Wi-Fi pedometers, Internet-connected scales, etc. In most cases, remote diagnostics would be able to help you solve and correct problems.

And I think letting people know about healthier choices can solve a lot of problems, and the Web can help with that.

2:19 pm: Kara–Make some predictions. You’re a visionary!

On Yahoo (YHOO): Case pauses. “I don’t know.” This industry changes a lot. I don’t feel like I’m in a good place to make a judgment. Do remember that iconic brands, with large audiences: You should never give up for dead. Remember what happened to Apple.

On AOL: Obviously it’s not what it was 10 years ago, which is disappointing to see. But still a lot of revenue, cash flow, visitors. A lot of assets for somebody to take forward.

On Apple: Nobody would have imagined this 13 years ago, when Steve came back. Remember that it was worth $1 billion and left for dead. By the way, I’ve told Steve this–I’d love to see Apple focus on health care.

2:22 pm: On Facebook, social networking: Really big. Not going away. That kind of communicating is fundamental to human behavior.

On Hollywood: I do think it’s puzzling. We had a hard time getting VC money into the Internet, but Time Warner would spend $1 billion a year betting on movies. They were very comfortable with that, and so many fail.

2:24 pm: Kara–How do you want to be remembered?

Case: “That sounds kind of like a gravestone question.”

Kara: “Okay.”

Case: I want to be remembered, and my team to be remembered, as mostly a force for good, able to get tens of millions of people to take the Internet seriously and integrate it into their everyday lives. We helped get America online.

2:26 pm: A question from analyst Mary Meeker: Please remind us of the market value of AOL when you went public. And please talk about challenges you had when you were growing (“America offline,” etc.)

Case: We raised $10 million or $15 million, had about $30 million in revenue and were valued at $70 million.

As to the challenges–all of them were double-edged swords. For instance, regarding downtime, it took a better part of a decade to get people to take us seriously, and we let them down. Then again, the fact that people cared about our service problems made it clear that they took what we offered them seriously. It took us a year or so to work through that.

2:29 pm: We had a lot of ups and down. Mostly downs. It was a decade of building. One of my worries now, is that there are so many companies that are built to flip. I wish people took a longer view, and I wish VCs did as well.

2:30 pm: Case: I went to school in Hawaii with Obama.

Kara: How was he?

Case: I don’t know. I was a senior and he was a freshman.

A note about our coverage: This liveblog is not an official transcript of the conversation that occurred onstage. Rather, it is a compilation of quotes, paraphrased statements and ad-lib observations written and posted to the Web as quickly as possible. It is not intended as a transcript and should not be interpreted as one.

If you find this metric as astonishing as I do, consider this: The increase in Bay Area data traffic is actually below the national average–significantly below. According to AT&T (T) CTO John Donovan, 3G data traffic on the company’s wireless network has risen nearly 5,000 percent in the past 12 quarters nationally (see chart below; click to enlarge).

“Today, we’re seeing unprecedented growth in mobile broadband traffic,” Donovan said during his keynote at the Open Mobile Conference on Nov. 5. “This growth has required extensive rethinking of wireless networks as we know them, as well as significant advances in the supporting IP backbone and other infrastructure.”

A 5,000 percent increase in 3G data traffic: That’s an astonishing figure. Seems to me it’s entirely likely that any carrier that had been first with the iPhone–including catcalling rival Verizon (VZ)–would have suffered network troubles similar to those that plague AT&T today.

No other U.S. carrier offers a super-smartphone that has sold as well as the iPhone and that people use much like a laptop. Sure, Android and Palm (PALM) webOS devices are used in this way as well, but there are far fewer of them and they have significantly fewer data-hungry apps.

Research in Motion (RIMM) offers some BlackBerries that are used this way, but only some, and there are only 3,000 or so apps available for them. iPhone owners have 100,000 apps from which to choose. And while it’s obvious that there are more BlackBerries in use than iPhones, some of these rely on AT&T’s network, which only compounds the carrier’s problems.

So, really, any carrier that had been first to market with the iPhone would have seen its network overtaxed, especially after Apple (AAPL) launched the iPhone 3G and the iTunes App Store. Those events effectively upended traditional planning models for network capacity in a way that no one was prepared for.

Perhaps other carriers would have fared a bit better. Verizon’s 3G network, even back in 2007, was much deeper and broader than AT&T’s. But could it really have supported a 5,000 percent increase in data traffic without incident? I’m not so sure.

Which is not to say that AT&T is blameless. Its network has lagged and continues to do so, and the iPhone and the massive surge in data traffic it brought with it are not entirely responsible for that.

But they are obviously a big factor. It will be interesting, then, to see how Verizon’s network holds up in comparison if and when the carrier gets the iPhone.

[Image Credit: Morgan Stanley Managing Director Mary Meeker]

Operating income could be a problem, though: Factoring out foreign exchange swings and a one-time charge, Amazon delivered pro forma operating income of $240 million, and Wall Street was looking for something like $260 million.

As Henry Blodget points out, Amazon’s North America media sales (books, CDs, DVDs, etc.) have flat-lined in the last year. This is what that looks like in graph form (click to enlarge):

Now listening to the stultifying earnings call, which does not feature Jeff Bezos. Assuming there’ll be questions about the Zappos deal; I also assume that Amazon (AMZN) won’t have much to say about it beyond the announcement it put out yesterday. But I’ll add in any highlights below.

Q. Mary Meeker wants to know if Amazon is seeing a slowdown in media sales due to the transition to digital. She’s also interested in the possibility that mobile could be a big deal.

A. Media is slow, but it doesn’t seem to be related to digital. Still very early, and Amazon is seeing good unit growth there (Kindle, MP3 store, movie service). Not much to say about mobile.

Q. Any plans to take Kindle overseas?

A. Nonanswer.

And when I say the stock is on fire, I don’t just mean today. AMZN is up about 67 percent year to date, and a whopping 145 percent since the stock’s November low.

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But while there are plenty of people–from Google (GOOG) on down–waiting for marketers to start shoveling money into phone advertising, it has yet to happen. And it’s certainly not going to happen in the next few years, as advertisers stick to markets they understand already. MediaPost:

Quentin George, president, global digital strategy and marketing innovation at Universal-McCann, agreed that marketers are likely to be less adventurous in exploring newer platforms in the midst of a severe downturn. Even if funding for more experimental campaigns doesn’t completely dry up, projects will take longer to complete. ‘A cool idea that might have taken two months to complete might now take six or nine months,’ he said.

The grim outlook for ad spending into next year is bad news for much-hyped categories such as mobile and digital out-of-home advertising. ‘With the economy the way it is, (mobile) is one of the least areas clients are going to be looking at because it’s more of a test-and-learn situation,’ Speciale said.

Bob Thacker, senior vice president of advertising and marketing for OfficeMax, compared mobile to soccer: ‘It’s popular in the rest of the world, but we haven’t learned how to play it yet.’ From a media-buying perspective, Matt Spiegel, CEO of Digital Omnicom Media Group Digital, added that mobile is ‘just complex to buy at scale.’ Couple that complexity with more austere budgets and mobile becomes even less desirable as an ad option.”

[Image Credit: aussiegall]

BoomTown is no fan of PowerPoint, but this one by longtime Morgan Stanley Internet and technology analyst Mary Meeker at the Web 2.0 Summit in San Francisco yesterday is made worse by its depressing content.

Meeker, a veteran who was around for the last Web 1.0 meltdown, should know from grim. An inveterate numbers cruncher–I actually met her 15 years ago, while she was crunching a different set of numbers on AOL late into the night at her New York office–she pulls out a lot of tough ones here.

Still, as usual, from the typically forward-looking Meeker, there is hope eventually.

But let’s let her show you, via the presentation she made yesterday.

Here it is (click the screen icon in the right corner to make it larger):