Actually, this is a very sly ad for FON, the Spain-based company trying to build a global community of Foneras, people who share their wireless connection using special routers and in turn get to use the WiFi of others. Founded by Martin Varsavsky, some of its investors include Index Ventures, Skype, Google and Sequoia Capital.

While the bizarre matador agonizes over the cost of access, he also utters the classic line to someone in the coffee shop with more immediate safety concerns: “If I’m here, don’t worry for bulls.”

Here you are: