Silver Lake Grabs Large Minority Stake of WME to Push Digital Initiatives

Hollywood meets Silicon Valley. Again.
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Honest: Jessica Alba’s Now an E-Commerce Geek (Video)

Can a Hollywood star sell online consumers on a healthier lifestyle for them and their kids?
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Memo to the Vanderhook Clan: Stunt Casting Justin Timberlake Isn’t Going to Get Myspace’s SexyBack

Oh dear, oh my — with the first move that the new owners of Myspace have made, it’s pretty clear they are taking the worrisome look-at-the-shiny-celebrity approach. The trio of Vanderhook brothers who run Specific Media, which paid $35 million to buy the News Corp.-owned music-focused social networking site, began by swanning around the appealing singer and actor’s name as an investor. Maybe they should focus on making products the star first.
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In Yet Another Content Hook-Up, AOL Strikes Deal With Endemol

AOL’s strategy to partner with third-party content creators for original programming–especially premium video content–keeps ticking, with another programming partnership with Endemol USA. The New York-based Internet company said it would “co-develop and co-produce new Web programming initially aimed at AOL’s growing women’s audience” with Endemol, makers of such fine television shows as “Jerseylicious.”

Dueling Online Videos a Hit About, Well, Just Watch Them

We got such a great reaction from our Obama Girl/Obamapology online videos that we posted yesterday, BoomTown has decided to reinstate our practice of showcasing excellent online videos that we started posting during the writers’ strike. Our premise has been simple: That online video in both short and long form is the future and its [...]