10 posts and columns on Mattel

News Byte

Ngmoco Hires Former Mattel Exec to Head Up Marketing

in Commerce on October 13, 2011 at 8:00 am PT

Following the recent appointment of a new COO, San Francisco-based Ngmoco continues to fill out its executive team. It has hired Michael Staskin as CMO to lead global marketing and communications, including the launch of Mobage, a mobile games platform. Previously, Staskin was VP of Marketing at Sisal, a gaming and lottery company in Italy; before that, he held several positions for Mattel. He will be based in San Francisco.

Yahoo Hires Tim Parsey as Head UX Designer

in News on March 30, 2011 at 3:43 am PT

In an interview BoomTown did yesterday with Yahoo’s Chief Product Officer Blake Irving–the video of which will be posted later today–at the Silicon Valley Internet giant’s HQ in Sunnyvale, he managed to actually give me some news to report: the hire of crackerjack user experience designer Tim Parsey as SVP of User Experience Design.

Here, Tweeting Is a Class Requirement

in News on March 9, 2011 at 12:35 pm PT

Big consumer-products companies are going back to school. Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.

Hulu Orders Up a New Bite-Size Show. It's Going to Taste a Lot Like "Talk Soup."

in Media on December 6, 2010 at 3:30 am PT

Hulu is a great place to see shows that just ran on TV. Is it a good place to see Internet shows that talk about shows that just ran on TV? Stay tuned!

Silicon Valley's Latest Geek: Barbie Gets a CS Degree

in News on November 23, 2010 at 11:00 am PT

Of course, All Things Digital went. How could we not, what with Microsoft, Mattel and the Girl Scouts of America holding a joint event last week to talk up their new partnership aimed at halting the expanding gender gap in the tech sector. Their weapon of choice? Barbie.

New Twists to the Games People Play

in News on December 9, 2009 at 12:00 am PT

One of the hottest and hardest-to-find games this holiday season owes its life to medical science. Part high-tech Ouija board, part Mousetrap, Mattel Inc.’s Mindflex purports to allow you to move objects with your mind through the technology in an electroencephalogram, or EEG, a test that tracks the electrical activity of the brain.

Scrabulous Hangs On for Now (But It Should Be Hung Out to Dry by Facebook)

in News on January 25, 2008 at 1:01 am PT

Apparently, rumors of Scrabulous‘s demise have been greatly exaggerated. So far. Although the popular Facebook widget was supposed to be taken down two weeks ago and then last week–pretty much because it obviously infringed on the rights of the owners of the popular word game Scrabble–it is still up and working on the service and [...]