Matthew DiPietro

The NCAA Blows the Whistle on Twitter’s “March Tweetness”

Peter Kafka in Media on April 2, 2009 at 9:59 am PT

Last week, AT&T and Federated Media debuted “March Tweetness,” a Twitter-endorsed page geared around the March Madness college basketball tournament. It was Twitter’s second attempt at what amounted to an advertising play, and I thought it looked modestly promising. And now it’s gone. At least temporarily. The problem? No one checked with the NCAA, which keeps a tight grip on any and all college sports trademarks.