1 posts and columns on Matthieu

Ad Market: Nightmare Dead Ahead

in News on November 13, 2008 at 2:00 pm PT

Between now and 2010, UBS analyst Matthieu Coppett sees a perfect storm brewing for the ad spending market–a 4.8 percent drop in TV advertising, a six percent drop for radio, 5.3 percent for magazines, 1.4 percent for outdoor, and 8.8 percent for newspapers. In fact, the the only area of growth he sees is the Internet, and that’s still down three percent from his old target of 13.4 percent.