For Big Media, “Getting Better” Means “Less Bad”

Publicis, the giant ad holding company, is the latest big media company to declare that the worst is over. But that doesn’t mean the company is actually growing yet.

Ad Market Prediction of the Day: Recovery Is Here, Says Ad Giant Publicis

It’s all well and good for Google to say the worst is over. But what about media companies that survive on revenue streams other than search ads? Things should be better for them, too, says Publicis, one of the biggest advertising companies in the world. The French holding company, which announced its results today, says things bottomed out this summer.
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