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	<title>AllThingsD &#187; Maveron</title>
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		  <title>All Things Digital</title>
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		<title>Former Blue Nile Execs Raise $43 Million to Nurture Their New Baby, Zulily</title>
		<link>http://allthingsd.com/20110810/former-blue-nile-execs-raise-43-million-to-nurture-their-new-baby-zulily/</link>
		<comments>http://allthingsd.com/20110810/former-blue-nile-execs-raise-43-million-to-nurture-their-new-baby-zulily/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 04:00:38 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[Craig Sherman]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[Darrell Cavens]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[flash sales]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Gilt Groupe]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[ideeli]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[Mark Vadon]]></category>
		<category><![CDATA[Maveron]]></category>
		<category><![CDATA[Meritech Capital Partners]]></category>
		<category><![CDATA[Rue La La]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[Zulily]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=108340</guid>
		<description><![CDATA[Zulily, an 18-month-old site aimed at mothers looking for bargains on clothing and accessories for babies and kids, closed a third round of venture capital today, totaling $43 million.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.zulily.com/">Zulily</a> has closed a third round of venture capital, totaling $43 million, just 18 months after launching a site aimed at mothers looking for bargains on clothing and accessories for babies and kids.</p>
<p><a href="http://allthingsd.com/files/2011/08/zulilylogo.png"><img class="alignright size-full wp-image-108482" title="zulilylogo" src="http://allthingsd.com/files/2011/08/zulilylogo.png" alt="" width="148" height="95" /></a>The Seattle-based company was co-founded by two Blue Nile execs, Darrell Cavens, former SVP of marketing and technology, and Mark Vadon, the chairman and founder of the online destination for engagement rings.</p>
<p>Vadon started Blue Nile in 1999 after getting engaged; he and Cavens came up with the idea for Zulily after becoming dads.</p>
<p>&#8220;The amount of packaging that was arriving at our house led me to believe that there was an opportunity in kids&#8217; retail that didn&#8217;t already exist,&#8221; said Cavens, Zulily&#8217;s CEO and father of a five-year-old girl and a three-and-a-half-year-old boy.</p>
<p>Zulily emails its subscribers daily offers on clothing and accessories, with discounts from 50 to 90 percent. The sale lasts for roughly 72 hours or until the inventory runs out.</p>
<p>A ton of money has been pouring into the flash sales concept over the past year.</p>
<p>Gilt Groupe and Ideeli, both of which focus on women&#8217;s and men&#8217;s fashions, recently raised <a href="http://allthingsd.com/20110508/gilt-groupe-raises-138-million-from-softbank-and-others-for-growth-acquisitions/">$138 million</a> and <a href="http://allthingsd.com/20110428/gilt-groupe-competitor-ideeli-raises-40-million-in-capital/">$40 million</a>, respectively. One Kings Lane, which is focused on home decor, closed a round <a href="http://allthingsd.com/20110211/one-kings-lane-raises-23-million-from-kleiner-perkins-greylock-others/">totaling $23 million</a>.</p>
<p>Since launching the site in January 2010, the company has grown from four employees to 240 employees. It has moved office space four times and has four million members.</p>
<p>The large round of capital will give Zulily the resources it needs to move even faster.</p>
<p>Cavens, who was tight-lipped when it came to sharing too many of the company&#8217;s financials, has the lofty goal of building the next big brand in children&#8217;s retail, a $60 billion business driven by the birth of four-and-a-half million babies in the U.S. every year.</p>
<p>What Cavens wasn&#8217;t willing to say about the company&#8217;s growth plans, however, was hinted at during a tour of the company&#8217;s new headquarters in the industrial district south of downtown Seattle.</p>
<p>Zulily is renting 90,000 square feet on three floors of the four-story building, but occupies only about half of that space today. The office staff includes buyers, editorial writers and photographers. As you can see from a video tour, boxes and racks of kids&#8217; clothing are everywhere, in what Cavens calls &#8220;structured chaos&#8221; &#8212; which comes with publishing a brand-new site every day. (See the full tour in the video below.)</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=5859AC98-B997-4C0C-88F6-BE62C90A8808&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={5859AC98-B997-4C0C-88F6-BE62C90A8808}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>The expansive space is filled with employees steaming wrinkles out of miniature tuxes and prepping tutus for child models that will arrive later in the afternoon. But it does not include the company&#8217;s actual merchandise, which is stored at a distribution center in Kentucky. At that facility, Zulily employs hundreds more people.</p>
<p>Cavens compares running the site to putting out a newspaper every day. Like clockwork, the team publishes its email at 6 am, seven days a week, offering an average of 600 styles or pieces of clothing &#8212; representing 2,200 SKUs, or stock-keeping units &#8212; in different sizes and color combinations.</p>
<p>&#8220;For some retailers, that&#8217;s a whole season of clothing,&#8221; he said.</p>
<p><a href="http://allthingsd.com/files/2011/08/zulily_images.png"><img class="aligncenter size-medium wp-image-108484" title="zulily_images" src="http://allthingsd.com/files/2011/08/zulily_images-273x285.png" alt="" width="273" height="285" /></a>The $43 million round of funding was raised by Meritech Capital Partners, which is one of the largest institutional investors in Facebook and has registered 20 exits in the past 20 months, including four IPOs.</p>
<p>Zulily&#8217;s latest round brings the total funds raised to date to $53.6 million. Other investors include Howard Schultz&#8217;s Maveron and August Capital.</p>
<p>&#8220;The core value proposition is really strong,&#8221; said Craig Sherman, managing director of Meritech Capital Partners. &#8220;It&#8217;s great fashion for kids at reasonable prices. I don’t  think that’s been done before. &#8230; For a next-gen e-commerce company, this is the ultimate dream team. We&#8217;ve followed the company since inception 18 to 20 months ago, and they have continually and consistently accomplished more and grew faster than they predicted.&#8221;</p>
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		<title>Hey Bing, Here's Another Decision Engine You Can Buy!</title>
		<link>http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/</link>
		<comments>http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 12:00:51 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3-D]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[computers]]></category>
		<category><![CDATA[decide.com]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Farecast]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[laptops]]></category>
		<category><![CDATA[Madrona Venture Group]]></category>
		<category><![CDATA[Maveron]]></category>
		<category><![CDATA[Michael Paulson]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Frid]]></category>
		<category><![CDATA[Oren Etzioni]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=88019</guid>
		<description><![CDATA[Ever wonder if you should buy a new digital camera or wait for a better one just around the corner? Even worse, did you buy the brand-new HDTV right before 3-D came out?]]></description>
			<content:encoded><![CDATA[<p>Ever wonder if you should buy a new digital camera or wait for a better one just around the corner?</p>
<p>Even worse, did you buy the brand-new HDTV right before 3-D came out?</p>
<p><a rel="attachment wp-att-88207" href="http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/bestbuy_buybackprogram2/"></a><a rel="attachment wp-att-88207" href="http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/bestbuy_buybackprogram2/"><img class="alignright size-medium wp-image-88207" title="BestBuy_buybackprogram2" src="http://allthingsd.com/files/2011/06/BestBuy_buybackprogram2-380x254.jpg" alt="" width="380" height="254" /></a>A new electronics shopping service is launching today to eliminate buyer&#8217;s remorse by providing consumers with enough information to help them make a better decision.</p>
<p>The Seattle-based <a href="http://www.decide.com">Decide.com</a> is the brainchild of the folks behind Farecast.com, which helped predict whether it was the right time to buy an airline ticket or if a price drop was coming.</p>
<p>Farecast, which was purchased by Microsoft three years ago for $115 million, <a href="http://www.bing.com/travel/">is now Bing Travel</a>.</p>
<p>Similarly, Decide.com is trying to provide the same information for the consumer electronics industry, which often moves too fast for the average person to keep up.</p>
<p>The concept plays off the same fears that Best Buy&#8217;s new Buy Back promotion is addressing. The promotion, which allows you to return products for the latest model for a fee, is the subject of a hysterical TV commercial.</p>
<p>In one scene, a man is happily receiving his new 3-D TV, only to find out that 4-D is coming soon &#8212; no glasses needed! The man slaps himself, while his daughter runs around the yard, teasing: &#8220;You got the wrong TV, sillyhead!&#8221;</p>
<p>Decide&#8217;s CEO Mike Fridgen said on average six new laptops and one new TV come out every day, and a camera comes out every other day. &#8220;We are the only site that says &#8216;wait,&#8217; there&#8217;s a newer model available at a cheaper price.&#8221;</p>
<p>The site is designed to help with deciphering product cycles and pricing trends.</p>
<p>Decide&#8217;s VP of Product and Market Michael Paulson said 20 percent of prices fluctuate daily, and it&#8217;s just as likely for prices to go up as down because of dynamic pricing models.</p>
<p>By keeping track of this information for the past two years, Decide has gathered 60 terabytes of data to be able to predict with some accuracy when a new model is coming out or when the price might change.</p>
<p><a rel="attachment wp-att-88025" href="http://allthingsd.com/20110620/buyers-remorse-this-is-the-real-decision-engine/decide_wait_screenshot/"><img class="aligncenter size-Medium380 wp-image-88025" title="decide_wait_screenshot" src="http://allthingsd.com/files/2011/06/decide_wait_screenshot-380x328.jpg" alt="" width="380" height="328" /></a>For example, on Amazon the Canon PowerShot G11 gets nearly five stars and costs $650. Fridgen says there&#8217;s no obvious reason not to buy it. But if you check Decide.com, you&#8217;ll find out that it&#8217;s already been on the market for 19 months and that a newer model is available now for only $450. With 78 percent confidence, it believes the price will hold steady.</p>
<p>Decide.com also aggregates information from news and rumor sites, which provide information on when products are coming.</p>
<p>The company anticipates making money through referral fees to e-commerce sites, where people will make purchases.</p>
<p>Right now, Fridgen says retailers are a little scared of the idea because it may suggest that a consumer should wait; however, he believes that it will ultimately benefit retailers because customers will be happier with their purchases and be less likely to make returns.</p>
<p>The company was co-founded by Oren Etzioni, who is also a computer science professor at the University of Washington. <a href="http://allthingsd.com/20110419/decide-com-raises-funding-for-stealthy-e-commerce-company/"> It has raised $8.5 million from Maveron</a>, which was started by Starbucks’ Howard Schultz, and Madrona Venture Group, which was founded by one of the original investors in Amazon.</p>
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		<title>Decide.com Raises Funding for Stealthy E-Commerce Company</title>
		<link>http://allthingsd.com/20110419/decide-com-raises-funding-for-stealthy-e-commerce-company/</link>
		<comments>http://allthingsd.com/20110419/decide-com-raises-funding-for-stealthy-e-commerce-company/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:43:25 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[consumer electronics]]></category>
		<category><![CDATA[Dan Levitan]]></category>
		<category><![CDATA[decide.com]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[Erik Blachford]]></category>
		<category><![CDATA[Expedia]]></category>
		<category><![CDATA[Farecast]]></category>
		<category><![CDATA[GeekWire]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[Hugh Crean]]></category>
		<category><![CDATA[Madrona Venture Group]]></category>
		<category><![CDATA[Maveron]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Mike Fridgen]]></category>
		<category><![CDATA[Oren Etzioni]]></category>
		<category><![CDATA[Ram Shriram]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=4648</guid>
		<description><![CDATA[Seattle-based Decide.com has raised $6 million in a second round led by some e-commerce legends. The company's goal? Something about helping electronics purchasers avoid buyer's remorse.]]></description>
			<content:encoded><![CDATA[<p>Seattle-based Decide.com isn&#8217;t saying what it&#8217;s doing, but has raised $6 million in a second round led by some e-commerce legends.</p>
<p><img src="http://emoney.allthingsd.com/files/2011/04/decide_logo.jpg" alt="" title="decide_logo" width="190" height="86" class="alignright size-full wp-image-4649" />The funding was led by a Seattle contingent including Maveron, which was started by Starbucks&#8217; Howard Schultz, and Madrona Venture Group, which was founded by one of the original investors in Amazon.</p>
<p>In total, the company has raised $8.5 million.</p>
<p><a href="http://blog.decide.com/blog">In a blog post</a>, the company&#8217;s CEO, Mike Fridgen, did not elaborate on what the company was working on, but said it is offering &#8220;early adopters and consumer electronics geeks a chance to preview the site just before it goes live late spring.&#8221; To qualify, you must &#8220;like&#8221; Decide&#8217;s Facebook fan page and share a pic of your favorite old-school device.</p>
<p><a href="http://www.geekwire.com/2011/maveron-ram-shriram-invest-6-million-decidecom">In an interview with GeekWire</a>, Fridgen shared no details, but said it is the company&#8217;s goal to help with the decision process around buying a new product: “At the moment of purchase, there are some real pain points around buyer’s remorse that we will be addressing with data and technology,” he said.</p>
<p>The company&#8217;s tagline: &#8220;Bringing unprecedented transparency to electronics shopping.&#8221;</p>
<p>A number of angels also participated in the round. Dan Levitan of Maveron and Hugh Crean, former CEO of Farecast, will join the board.  Ram Shriram, Google&#8217;s founding board member and early investor, and Erik Blachford of Expedia will join the company&#8217;s advisory board. The company was co-founded by Oren Etzioni, who founded Farecast before selling it to Microsoft.</p>
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		<title>Groupon Adds Starbucks CEO Howard Schultz to Board</title>
		<link>http://allthingsd.com/20110210/groupon-adds-starbucks-ceo-howard-schultz-to-board/</link>
		<comments>http://allthingsd.com/20110210/groupon-adds-starbucks-ceo-howard-schultz-to-board/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 01:40:54 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eMoney]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[LivingSocial]]></category>
		<category><![CDATA[Maveron]]></category>
		<category><![CDATA[merchants]]></category>
		<category><![CDATA[newsbyte]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[TechFlash]]></category>
		<category><![CDATA[Tricia Duryee]]></category>
		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://emoney.allthingsd.com/?p=2694</guid>
		<description><![CDATA[Starbucks CEO Howard Schultz is joining Groupon's board of directors to contribute his brand experience to the two-year-old daily deals company, according to the company's blog. In addition, Schultz's venture capital firm, Maveron, is investing an undisclosed amount of money, TechFlash reports. The funding is part of Groupon's most recent round, which was close to $1 billion. Schultz's expertise may come in handy, especially given Groupon's recent Super Bowl hiccup. The pair is a good match, considering Groupon's next-closest rival, LivingSocial, has teamed up with retail giant Amazon.com.]]></description>
			<content:encoded><![CDATA[<p>Starbucks CEO Howard Schultz is joining Groupon&#8217;s board of directors to contribute his brand experience to the two-year-old daily deals company, <a href="http://www.groupon.com/blog/cities/changes-to-the-groupon-board-of-directors/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+grouponblog+(Groupon+Blog+-+All+Cities)">according to the company&#8217;s blog</a>. In addition, Schultz&#8217;s venture capital firm, Maveron, is investing an undisclosed amount of money, <a href="http://www.techflash.com/seattle/2011/02/starbucks-ceo-howard-schultz-backs.html">TechFlash reports</a>. The funding is part of Groupon&#8217;s most recent round, which was close to $1 billion. Schultz&#8217;s expertise may come in handy, <a href="http://emoney.allthingsd.com/20110207/groupon-back-peddles-after-viewers-fail-to-see-the-humor-and-the-compassion-in-their-super-bowl-ads/">especially given Groupon&#8217;s recent Super Bowl hiccup</a>. The pair is a good match, considering Groupon&#8217;s next-closest rival, LivingSocial, has teamed up with retail giant Amazon.com.</p>
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		<title>Maveron Copes With a More Frugal Consumer</title>
		<link>http://allthingsd.com/20100525/maveron-copes-with-a-more-frugal-consumer/</link>
		<comments>http://allthingsd.com/20100525/maveron-copes-with-a-more-frugal-consumer/#comments</comments>
		<pubDate>Tue, 25 May 2010 23:30:35 +0000</pubDate>
		<dc:creator>Russell Garland</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Voices]]></category>
		<category><![CDATA[Dan Levitan]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[frontpage]]></category>
		<category><![CDATA[Howard Schultz]]></category>
		<category><![CDATA[Maveron]]></category>
		<category><![CDATA[Russell Garland]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>
		<category><![CDATA[Venture Capital Dispatch]]></category>

		<guid isPermaLink="false">http://voices.allthingsd.com/?p=25418</guid>
		<description><![CDATA[Maveron, a specialist investor in consumer-facing businesses known for its Starbucks Corp. connection and early success with an eBay Inc. investment, is staring at what looks like a once-in-a-lifetime shift in consumer attitudes.

In the aftermath of the global financial crisis, shoppers who once lusted after high-priced fashion brands have turned frugal, would-be early retirees are polishing off their job skills and many homeowners owe more than their houses are worth.]]></description>
			<content:encoded><![CDATA[<p>Maveron, a specialist investor in consumer-facing businesses known for its Starbucks Corp. (SBUX) connection and early success with an eBay Inc. (EBAY) investment, is staring at what looks like a once-in-a-lifetime shift in consumer attitudes.</p>
<p>In the aftermath of the global financial crisis, shoppers who once lusted after high-priced fashion brands have turned frugal, would-be early retirees are polishing off their job skills and many homeowners owe more than their houses are worth.</p>
<p>“It’s pretty safe to say that you probably had a more dramatic shift in consumer behavior in the last two years than in the last 30 or 40 years,” said Maveron Partner Dan Levitan, who co-founded the firm in 1998 with Starbucks Chief Executive Howard Schultz. “People are less proud of indulgences and more focused on value.” But Maveron sees more opportunities than pitfalls in this trend.</p>
<p><a href="http://blogs.wsj.com/venturecapital/2010/05/24/maveron-shifts-focus-to-cope-with-a-more-frugal-consumer/?mod=rss_WSJBlog&#038;mod=tech">Read the rest of this post on the original site</a></p>
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		<title>Another Way VCs Are Cashing Out Beyond IPOs and M&amp;A</title>
		<link>http://allthingsd.com/20091104/another-way-vcs-are-cashing-out-beyond-ipos-and-ma/</link>
		<comments>http://allthingsd.com/20091104/another-way-vcs-are-cashing-out-beyond-ipos-and-ma/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 21:15:12 +0000</pubDate>
		<dc:creator>Tomio Geron</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=17424</guid>
		<description><![CDATA[Motley Fool Holdings Inc. this week announced it raised $25 million in venture financing. Good for The Fool.

But pulling back the curtain, there’s more than just a simple round of financing here. The deal points to creative ways in which venture firms are finding liquidity other than the standard acquisitions, IPOs and secondary sales.]]></description>
			<content:encoded><![CDATA[<p>Motley Fool Holdings Inc. this week announced it raised $25 million in venture financing. Good for The Fool.</p>
<p>But pulling back the curtain, there’s more than just a simple round of financing here. The deal points to creative ways in which venture firms are finding liquidity other than the standard acquisitions, IPOs and secondary sales.</p>
<p>The funding comes from mezzanine investor BIA Digital Partners and growth investor Patriot Capital, new shareholders in the online investing site. Motley Fool’s early investors&#8211;venture firms Maveron and Mayfield Fund, which invested during the dot-com bubble&#8211;and secondary firm Saints Capital, which bought shares in 2005, did not reinvest. Instead, they will eventually be bought out.</p>
<p><a href="http://blogs.wsj.com/venturecapital/2009/11/04/another-way-vcs-are-cashing-out-beyond-ipos-and-ma/">Read the rest of this post on the original site</a></p>
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		<title>Kara Visits Hollywood News Blog, TheWrap.com (Complete With Cottage HQ Like ATD!)</title>
		<link>http://allthingsd.com/20090505/kara-visits-hollywood-news-blog-thewrapcom-complete-with-cottage-hq-like-atd/</link>
		<comments>http://allthingsd.com/20090505/kara-visits-hollywood-news-blog-thewrapcom-complete-with-cottage-hq-like-atd/#comments</comments>
		<pubDate>Tue, 05 May 2009 17:00:02 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13113</guid>
		<description><![CDATA[While the current meme is that traditional journalism is getting the stuffing knocked out of it by the digital onslaught, it neglects to notice that a lot of really sharp news reporters are actually getting some real traction by finally starting to be serious about creating online sites that are designed to compete.

As case in point, BoomTown recently visited the offices of TheWrap.com, a Web blog aimed at dominating breaking news about the business of Hollywood and the entertainment industry.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/thewrap_logojpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/thewrap_logojpg-250x59.jpg" alt="thewrap_logojpg" title="thewrap_logojpg" width="250" height="59" class="alignright size-medium wp-image-13189" /></a></p>
<p>While the current meme is that traditional journalism is getting the stuffing knocked out of it by the digital onslaught, it neglects to notice that a lot of really sharp news reporters are actually getting some real traction by finally starting to be serious about creating online sites designed to compete.</p>
<p>As case in point, BoomTown recently went to visit the offices of <a href="http://www.thewrap.com">TheWrap.com</a>, a Web blog aimed at dominating breaking news about the business of Hollywood and the entertainment industry.</p>
<p>Funded by Seattle-based venture firm Maveron, it was founded by former New York Times and Washington Post reporter Sharon Waxman.</p>
<p>With a small team of writers, editors and one single business person&#8211;and run out of a cottage in back of her house in Santa Monica, Calif.&#8211;Waxman is trying to combine the high standards and ethics of journalism, the news-breaking abilities of longtime pros and a low budget.</p>
<p>The business plan is, no surprise: Advertising.</p>
<p>(Hey, just like <strong>All Things Digital</strong>! Except Waxman is near a pretty beach and our San Francisco-based World HQ&#8211;also known as a cottage behind my house&#8211;is foggier.)</p>
<p>In any case, innovative efforts like Sharon Waxman&#8217;s might become the rule rather than the exception in the future of the news media.</p>
<p>So far, on her own since its launch in late January, TheWrap.com is garnering several hundred thousand daily visitors each month, moving close to the Web sites of trade publications that cover the industry.</p>
<p>Here&#8217;s my video interview with Waxman, in which she gives the who, what, where and why:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=89BD66E3-D346-4999-B72B-9C0DA3CC65E2&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={89BD66E3-D346-4999-B72B-9C0DA3CC65E2}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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