News Byte

Maxim Comes Back to the iPad

Maxim magazine, which launched an iPad app last fall, then took a break over the summer, is back. The new Maxim+ app has a new publishing system: Mag+. And it also has a new price — the app “wrapper” is free, but each edition will cost $5.99, two dollars more than what Maxim publisher Alpha Media charged for the old app.

Bye Bye, Babes! Maxim’s iPad App Bows Out.

Tablet magazine apps still get plenty of attention, so it seems only fair to note when one disappears: This one lasted less than a year.
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The Clock on the Wall Says It May Be Time for More Analog Deals

Today’s surprising combination of Texas Instruments and National Semiconductor has market watchers going crazy for analog chips in hopes of catching the next deal. Shares of other analog chip makers rose as much as 8 percent after hours.

Playboy’s New Web Bet: Ditch the Naked Ladies

Odds are, even if you really enjoy looking at naked ladies on the Internet, you don’t spend much time thinking about Playboy. So what about a Playboy site that doesn’t feature naked ladies? Not a terrible, idea, really. But not a novel one.

The Missing Final Chapter of Auletta's Google Book: 25 Media Maxims

Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.” But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.
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What Do Maxim Magazine, Chrysler and Your Tax Dollars Have to Do With Each Other?

More than you think. Or more precisely, they all have former media bank bigwig Steve Rattner in common.
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More Not-Bad News From Time Inc.: People.com Booming

While it’s true that Time Warner’s magazine unit is embattled, there are bright spots in the portfolio. Take People.com: The gossip magazine has always been one of Time Inc.’s strongest performers. Now its companion site is, too. Who gets credit? Some of it goes to celebs like Ashlee Simpson, and their babies.