The investment is a Series F, with prior investors Institutional Venture Partners, InterWest Partners, Mayfield Fund and Storm Ventures also participating. Neeraj Agrawal, a Battery Ventures general partner, will join Marketo’s board of directors.

Marketo CEO Phil Fernandez told me that he hadn’t been on the hunt for more funds. But recently he and his board decided to open the door to investors just a crack, and suddenly had many venture capitalists knocking. “The opportunities we’re seeing are just huge, and we decided to take an investment and grow the company,” Fernandez told me yesterday. “I’ve had a continuous stream of investors over the last year.”

Agrawal, in particular, had been interested in investing since early this year, and persistently kept in touch, Fernandez said. When the opportunity came, he jumped.

The investment, Fernandez says, gives Marketo a $70 million war chest that he intends to use to bulk up his team. “It gives us some working room to make some investments, to do some international expansion.” When I talked to him yesterday, he called from London, and said the new money will help fuel expansions into Latin America and Asia.

So what does Marketo do? It helps companies find and track sales leads and prospects using social media, the Web and in-person contacts at events like trade shows, in order to identify customers who are ready to buy — or, as Fernandez says, “the hottest of the bunch.” There’s also a set of analytics tools that helps companies sift through the many threads of data related to making sales and keeping customers. “It helps companies to understand how and why they’re growing, and then how to accelerate that growth.”

So far, Marketo has 1,500 customers, including eBay unit PayPal; McKesson, a $112 billion (2010 sales) health IT concern; and Rackspace, the Web- and cloud-services hosting provider. Those customers are hungry for more new products and services, Fernandez says, so more products are on the way. “We have three products, and a fourth cooking away in the oven,” he says.

Sales were in the ballpark of $14.5 million in 2010, and Fernandez says he’s on track to more than double that this year, which implies sales in the mid-$30 million range, all of it recurring revenue. He says he thinks he can grow it by 100 percent again into 2012.

Also: Acquisitions. Fernandez wouldn’t name any targets — who would? — but he did say he’s got some names in mind. “There’s an awful lot of innovative little companies out there that have a great product, but maybe didn’t build the same successful channel that we did,” he says. “So there’s a good chance to quickly monetize some products that we would acquire. We’re hot on the trail.”

Finally, Fernandez says Marketo is starting to mull an IPO. He’s not in any rush, and hasn’t hired any bankers yet. “We’re pretty aware that if we keep growing the way we have, we’ll be in a place where we can go public if the markets are open, so, we’re thinking about it.”

Levine is the third partner to join AH in recent months. In January it named HP and Opsware veteran Mark Cranney as a partner for market development. And in March it added IronPort’s Scott Weiss.

“Adding Peter makes us smarter at the firm on a certain class of products where he is much more experienced and goes much more in depth than we do, in areas like virtualization and storage,” AH co-founder Ben Horowitz told me. A key area of expertise is one that Levine developed specifically at Veritas, he said, that of working with manufacturers of infrastructure products. “Veritas was probably the most successful company in the history of enterprise software at the OEM model except for Microsoft,” Horowitz said. “It’s a very complicated thing to do–and a very complicated thing to do correctly–so he brings a specialized skill set to the table.”

Horowitz also said Levine will help AH expand its reach and find deals in places where it hasn’t had a presence before, places like the Massachusetts Institute of Technology where Levine is a lecturer. One example: Bromium, a stealth startup that AH says it is investing in. While Horowitz didn’t disclose the amount the firm is investing, he did describe Bromium as a “security plus virtualization company.”

“It’s the kind of deal we wouldn’t have known about without working with Peter,” Horowitz told me.

“We’re at the second generation of what you can do with virtualization,” Levine told me. “Companies like Citrix and XenSource did a lot of the hard rock-breaking to get chipset support from companies like Intel to support virtualization, and once they did that there was an opportunity to take virtualization to the next level. Bromium is a company that takes advantage of all that.”

Levine is continuing in his role as a vice president of Strategic Development at Citrix and will continue teaching a class on Technology Sales at MIT’s Sloan School of Management. Previously, he was senior vice president and general manager of the Data Center and Cloud Division at Citrix, having joined that company in 2007 by way of its $500 million acquisition of XenSource, a provider of open-source virtualization sofware, where he was CEO. XenSource’s customers included Microsoft, Symantec, HP, NEC and Dell.

This will be Levine’s second go in the venture capital ring. He spent three years as a general partner at the Mayfield Fund and in that capacity served on the board of Consera Software, which was purchased by HP. He sat on the advisory board of VMWare and was an investor in Actona, which was ultimately acquired by Cisco Systems.

Levine first rose to prominence as an early employee of Veritas Software, and during his 11-year stint there helped to grow it to 5,000+ and more than $1.5B in annual revenue. His last job at Veritas was executive VP, where he was responsible for worldwide marketing, OEM sales, business development and several product divisions. Before that, he was a software engineer at MIT and worked on Project Athena, an early-1980s research project to build a campus-wide distributed computing network that turned out to be a forerunner of the kind of corporate networks we now use every day.

But pulling back the curtain, there’s more than just a simple round of financing here. The deal points to creative ways in which venture firms are finding liquidity other than the standard acquisitions, IPOs and secondary sales.

The funding comes from mezzanine investor BIA Digital Partners and growth investor Patriot Capital, new shareholders in the online investing site. Motley Fool’s early investors–venture firms Maveron and Mayfield Fund, which invested during the dot-com bubble–and secondary firm Saints Capital, which bought shares in 2005, did not reinvest. Instead, they will eventually be bought out.

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It’s Bubble Time!

As BoomTown broke the news in its post earlier today, Slide grabbed a big pile of cash from new investors–$50 million from Fidelity and T. Rowe Price–which puts the value of the company at $550 million.

In our post, we said the San Francisco start-up, whose widgets are among the most popular on Facebook and MySpace, was completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.

The investment from the pair of private equity funds gives them a 9% stake in the maker of widgets and other social-networking applications.

Allen & Co., the media-connected New York-based investment firm, helped Slide execs in raising the latest round.

Don’t think we did not notice that the venture investors already in Slide did not pony up more funds at this–let’s just say it, shall we?–crazy valuation.

But it is noticeable that such mainstream investors are jumping into the giant pool of Kool-Aid that the social-networking industry has been swimming in over the last year.

Slide’s last round–an investment of $20 million–took place in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund.

So Slide’s investors, of course, were smart to get in on the ground floor to take advantage of the bubble that is expanding at alarming rates.

The ground-zero of that trend came when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.

Of course, while garnering revenues, neither Facebook nor Slide has the kind of business yet to deserve being worth this lofty amount, except for the fact that investors are counting in its potential and recent quick growth.

Slide’s business plan includes making money from selling premium versions of its widgets, as well as selling advertisers on its large, although disparate, audience.

The company calls itself the “largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.”

But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like RockYou.

Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.

A lot of Slide’s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook, which is promising, but also not certain.

To say that we have seen this story of fast growth, insane valuations and then the inevitable drop-off would be an understatement.

But Slide Founder and CEO Max Levchin and his team consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace and has huge potential.

Minor blogging annoyance: Of course, in a fit of pique since we revealed the funding without their help, Slide hand-fed the details of the deal to the New York Times and BusinessWeek, both of which somehow forgot to link to our post that said Slide was landing the deal. (Brad, Sarah: Please, please don’t tell us you figured it all out on your own this morning over eggs.)

UPDATE: A New York Times deputy tech editor just wrote an email to tell me its reporter already had a “previously scheduled” meeting with Slide about the deal–like I said, hand-fed!–this morning, which “inspired” its post and did not know of BoomTown’s news of the funding (even though it was up since 12:06 a.m. and noticed by everyone else, including Slide). Also, they had the hand-fed details! They did! I admit it! I went hungry, since I did not agree to an embargo! “In light of this we didn’t feel that a link was warranted,” he wrote me.

But we’re not bizarrely ungenerous like that, so here is the link to the New York Times story, in which Slide’s Levchin said his company makes Facebook and MySpace worth using. (And here is the BusinessWeek link too.)

“It’s impossible for social networks focused on scaling the network itself to build all the niche applications that bring people and keep people on these sites,” Levchin said, noting Slide widgets “add the bulk of perceived value to the consumers of these Web platforms.”

He also said he would use the money to expand its repertoire, but said Slide would try to develop in-house.

But others close to Slide said this was not exactly so, and that the company would also look around for good acquisition targets, using stakes in the newly valued Slide as currency.

I am still collecting details, but Slide–the San Francisco start-up whose widgets are among the most popular on Facebook and MySpace–is completing a round of funding that could value it at many times a multiple of its most recent $60 million to $80 million valuation.

That would be a large leap from a round that Slide announced in November of 2006 with investors that included Khosla Ventures, BlueRun Ventures, Founders Fund and the Mayfield Fund. Sources said the investment then was $20 million.

Slide is reportedly using Allen & Co., the media-connected New York-based investment firm, to help them in raising the latest round.

The reason for getting more funding, said sources, is to be able to acquire other companies and expand, using cash and the stakes in the higher-valued company, much in the same way that Facebook has done.

The social-networking universe was recently shaken up, when Facebook got a $240 million investment from Microsoft that valued the company at $15 billion.

Slide makes a wide range of software, called widgets, that have been attracting many millions of users each. They include everything from slide shows to a program called SuperPoke that allows a user to, well, poke another in a super way.

The company calls itself the “largest personal media network in the world, reaching more than 134 million unique global viewers each month and 30% of the U.S. Internet audience.”

But the company recently said reports had put that number at 144 million, excluding its 50 million users on Facebook. Its competitors include other widget-makers like RockYou.

A lot of Slide’s current growth has been through taking advantage of the huge spike in users first at MySpace and now at Facebook.

But Slide and its founder Max Levchin, as well as its investors, have grander dreams than riding on the coattails of bigger players.

They consider the company to be a new kind of distributed content and application company that is not dependent on large platforms like Facebook and MySpace.

More to come about the funding, but here is a post of a visit I made to Slide in September of 2007 and also a video interview I did with Levchin: