Seven Questions for Shan Sinha, DocVerse Founder Turned Google Apps Exec

With Microsoft Launching Office 365 today, the cloud-based office suite business is getting a little more crowded. We check in with Shan Sinha, product manager of Google Apps, to talk about the state of the business and where Google’s going now that Microsoft is elbowing its way into the cloud.
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Verve Wireless Acquires Mobile Ad Company Deconstruct Media

Verve Wireless, which helps create smartphone applications for newspapers and other publications, has acquired Deconstruct Media, a mobile advertising technology company.

News Byte

InStyle Pairs With Groupon on Beauty Bargains

In its latest alliance with a major media property, deal-a-day service Groupon is partnering with Time Inc.’s InStyle fashion franchise on a three-day promotion offering half-price or better deals at editor-selected salons in six U.S. cities (brow tweezing in Boston, fake tans in L.A., etc.). Groupon has already run promotions with McClatchy in many of the newspaper chain’s local markets, and it announced a similar deal with Media General this week.

All The News We’ll Pay For: Why Newspapers’ Shrinking Circulation Isn’t All Bad

No surprise that Americans are dropping their newspaper subscriptions, as a new batch of numbers from the Audit Bureau of Circulations showed yesterday. But before you file this under “death of newspapers,” something to ponder for a second: This might not be the worst news in the world.
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Newspapers’ Bad News Get Less Bad–But Not by Much

Is the newspaper advertising slump about to end? Nope. But it’s continuing to get a little bit less awful. A survey of some of the remaining analysts covering the industry, as well as people who actually work in it, concludes that Q3 ad revenue will be down 25 percent. Awful by any standard except those of this year: Q1 was down 28.3 percent and Q2 was 29 percent.
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Is the Newspaper Ad Slump Ending? No. But It’s Looking Less Lousy.

Be very careful about reading too much into this. But for what it’s worth, several newspaper publishers are now announcing that things are looking…“up” is the wrong word. Let’s try “less bad.” And let’s see what the New York Times has to say tomorrow.
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