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Only in China: McDonald's Goes Online to Sell Consumer Goods

in News on April 28, 2009 at 12:35 pm PT

In February, McDonald’s launched an online shop on Alibaba’s Taobao, China’s top online auction site, to promote its Super Value meal. The fast-food giant wasn’t selling burgers. Instead, for two months it sold popular and fashionable products such as mobile phones, digital cameras and MP3 players on its virtual store, along with the more-predictable gift vouchers.