It’s not all departures!

Yahoo is hiring former News Corp. and Disney online exec Mickie Rosen (pictured here) to run its Audience unit, which includes the Silicon Valley Internet giant’s powerful content sites, sources said.

Starting next week, Rosen will report to Americas head Ross Levinsohn, who has worked with her before, at both News Corp. and Fuse Capital.

Her new title is SVP of the Yahoo Media Network, which is apparently a rebranding of Audience.

Previous to this job, Rosen was CEO of Tecca, a price-checking service Fuse created in partnership with Best Buy.

It’s likely she will remain based in the Los Angeles area, where Yahoo has a large office in Santa Monica, Calif.

The move is Levinsohn’s first management rejiggering since he took over last year, and there is likely to be more to come.

Rosen, who has also worked at the Fandango online movie ticketing site, will replace interim audience head Raymond Stern, who will be–as before–running partnerships and business development, as well as Yahoo’s listings business.

Rosen’s new job had actually been that of former Audience head David Ko, as well as former Media VP Jimmy Pitaro.

Ko left Yahoo and is now heading mobile games at Zynga, while Pitaro is a top digital exec at Disney.

More to come from Levinsohn, but here is Rosen’s bio from the Fuse Web site:

Mickie has over 20 years of operating, strategy and investing experience. For the past dozen years, she has been at the intersection of media and technology, in both large companies such as News Corporation and The Walt Disney Company and in small, early stage start-ups.

Prior to joining the firm, she was the head of entertainment for Fox Interactive Media where she was responsible for properties such as AmericanIdol.com, Rotten Tomatoes and the entertainment channels of MySpace. Mickie also led content acquisition across the Company, and was a lead in envisioning, structuring and negotiating Hulu, the premier video joint venture between News Corp. and NBC Universal.

Prior to Fox Interactive Media, Mickie was the head of product development, marketing and public relations for Fandango, where she helped lead the company from an early-stage start-up to profitability as it became a leader in its space (acquired by Comcast). Mickie was also a senior executive with an e-learning start-up, an Idealab! consumer robotics company and Disney’s Corporate Alliances group, where she negotiated deals and managed Disney’s top global partners such as Coca-Cola, American Express and AT&T.

Mickie built the foundation of her career with McKinsey & Company, where she spent seven years consulting with senior management on strategy, operational and organizational issues across a number of industries, including media and technology.
Mickie has an MBA from Harvard Business School, and a B.A. in Economics from UC San Diego, and is based in Los Angeles.

Here’s an interesting piece you might want to take a gander at, from McKinsey & Company and titled “The Internet of Things.”

While embedded sensors in physical objects is not exactly a new topic, this is a nice synopsis from the consulting giant on what will be the next great pile of data after people everywhere are done updating Foursquare to identify the bar where they’re “The Mayor” (why, oh, why, dear Lord?).

McKinsey, which likes to organize stuff, identified six different categories about the Internet of Things:

Tracking behavior: Monitoring the behavior of persons, things, or data through space and time, enabling such applications as presence-based advertising, and improved supply chain management

Enhanced situational awareness: Achieving real-time awareness of the physical environment, enabling applications such as logistics fleet optimization through better weather awareness or improved physical security through fusing data from many sensors

Sensor-driven decision analytics: Assisting human decision-making through deep analysis and data visualization, enabling better decisions to be made in medical diagnoses from continuous patient monitoring, or improved oil-and-gas exploration

Process optimization: Automated control of self-contained systems such as manufacturing lines

Optimized resource consumption: Control of consumption of scarce resources such as energy or water, e.g., through the application of smart grids and smart meters

Complex autonomous systems: Automated control in open environments with great uncertainty, such as collision avoidance systems in automobiles or autonomous robots being used to clean up hazardous waste sites

But you can read the fine print too, as I have embedded the whole report below:

mckinsey_internet of things