measurement

Not That Many People Play Facebook Games After All

Tricia Duryee in Commerce on October 18, 2011 at 11:17 am PT

As it turns out, far fewer people play Facebook games than originally thought. Here’s why that’s good news for developers.

Klout Gets Some More Clout–$8.5M in Funding and a Big (Actually, Bing!) Board Members

Kara Swisher in News on January 10, 2011 at 5:30 am PT

Online influence measurement site Klout got $8.5 million in new funding, led by Kleiner Perkins and from its socially focused sFund. Kleiner’s venture partner Bing Gordon will join the board. Greycroft Partners is also participating in this round.

Report: Microsoft, Adobe Held Secret Summit on Apple and Mobile

John Paczkowski in News on October 7, 2010 at 2:05 pm PT

So Microsoft CEO Steve Ballmer dropped by Adobe recently for a secret meeting with Adobe chief Shantanu Narayen, the New York Times reports. It lasted about an hour and covered a number of topics, among them how to better compete against Apple in the smartphone market and a possible acquisition of Adobe by Microsoft.

ComScore’s Gift to Web Publishers: (Almost) Free Traffic [UPDATED]

Peter Kafka in Media on January 22, 2010 at 3:00 am PT

Web publishers love to grouse about comScore’s traffic estimates. But many of them are much happier these days: A new measurement system is giving some sites a dramatic boost in Web visitors.

Adobe's CTO Kevin Lynch Talks–But Not Omniture!

Kara Swisher in News on September 21, 2009 at 3:15 am PT

BoomTown went to visit the HQ of Adobe in San Francisco several weeks ago to have a chit-chat with its CTO, Kevin Lynch, for a lovely discussion about the future of its Flash online video technology and more. But he somehow did not mention the then-pending purchase of Omniture by Adobe for $1.8 billion. Go figure.

Measure This: Adobe Buys Web Traffic-Counter Omniture for $1.8 Billion

Peter Kafka in Media on September 15, 2009 at 1:42 pm PT

What do you do if you’ve got a grip on the Web/design software market? Expand into the Web measurement business, apparently. Adobe, whose Photoshop and Acrobat software offerings dominate the Web publishing business, will pay $1.8 billion to acquire Omniture, whose Web traffic measurement software is that industry’s standard.