27 posts and columns on Meebo
News Bytetipped by Liz Gannes last month, Google has indeed acquired Meebo, which in its current incarnation is making tools that allows users to create interest profiles and publishers to increase user engagement. The price was not revealed, but was reportedly in the $100 million neighborhood. The Meebo team will be folded into the ever-growing Google+ social structure.
News ByteMeebo, the Web toolbar maker, has acquired a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. The company said the acquisition will help with its expansion of advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.
The content-sharing platform Meebo has completed its latest round of funding, the one we broke the news on last month. As reported previously, Khosla Ventures led the round, but now the total has been raised to $27.5 million from $25 million.