Welcome to ATD: The Very Enterprising Arik Hesseldahl

And Arik Hesseldahl makes it four. New reporters and bloggers for All Things Digital, that is. The Bloomberg Businessweek writer–based in New York–will be covering the enterprise arena, as well as chips, for us. As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

Welcome to ATD: The Very Enterprising Arik Hesseldahl

And Arik Hesseldahl makes it four. New reporters and bloggers for All Things Digital, that is. The Bloomberg Businessweek writer–based in New York–will be covering the enterprise arena, as well as chips, for us. As most regular readers know, this site has been expanding its staff, adding even more top-notch editorial might to our already terrific work.

New Freescale Chip Could Herald Cheaper Kindle

Freescale Semiconductor, an ARM licensee and the company responsible for the chips used in the majority of e-book readers, has developed some new silicon that it claims could help drive prices of the devices below $150 before the end of this year.

Intel Outside

“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already.
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