Viral Video: Diddy Goes Downtown (Abbey, That Is)

Lord Wolcott will see you now.
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Jon Rubinstein Joins Board of Qualcomm, as Mobile Chipmaker Ups Its Silicon Valley Cred

The longtime mobile exec is a high-profile appointment.
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News Byte

Talenthouse Brings in Nokia, Adidas and Coca-Cola to Sponsor Engagement Platform

Los Angeles-based Talenthouse, a global creative collaboration community with two million members, said that it was launching an “engagement” platform with Adidas’s eyewear, Coca-Cola’s Vitaminwater and Nokia to allow its members to be paired with the mega-brands and be sponsored by them. Talenthouse said that artists will get paid based on engagements that their project and their content generates for those brands, which will be able to “integrate their message directly into the artists’ projects & portfolios and become part of all peer to peer social media conversation.”

Winter Is Coming, Today! “Game of Thrones” Meets AllThingsD.

Winter might be coming, but we got George R.R. Martin to sit in our red-hot interview chairs.
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Winter Is Coming (Geeks, Too): HBO Premieres New Season of “Game of Thrones” in SF This Week

When you play the game of thrones, it’s either win or die. Yipes!
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Along With Flickr, Mail and Homepage, Yahoo’s Board Will Also Get a Refresh (and SuperPoke Dude!)

Director merry-go-round on the ever-changing Yahoo board.
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Blake Krikorian Joins FreeWheel Board