It’s not clear if Netflix’s recent series of snafus are Amazon’s gain or not. But in a just-released report by ForeSee, one went up and one went down.

It’s an easy guess which was which.

In the well-known customer satisfaction survey of the Top 40 online retailers during the holiday season — which ForeSee has been conducting twice a year for the last seven years — Amazon rose to its highest spot ever, while Netflix’s score dropped significantly.

Amazon got an 88 out of 100, up two points, while Netflix dropped seven points to 79. The survey noted that “Netflix saw scores drop in every single element of the website that ForeSee measures, including site content, site functionality, merchandise, and prices.”

Ooops.

(Netflix fared better with customers in another poll last week, conducted by Citigroup. As Peter Kafka noted: “They’re less happy than they used to be. But they don’t seem to be going anywhere.”)

But in the ForeSee survey, Netflix moved from being a consumer darling to just another face in the crowd. It garnered the average score, which is also 79, a number that has risen from 74 since 2005.

But Netflix was not the only online retailer hit. Also down: Gap.com (down 6 percent to 73), and Overstock.com (down 5 percent to 72).

But on the up: TigerDirect.com (up 8 percent to 79) and J.C. Penney (up 6 percent to 83).

In general, ForeSee concluded that consumers are starting to get the hang of this e-commerce thing, and have become less price-sensitive, too.

And here’s a pretty chart explaining it all (click on the image to make it larger):

As part of the acquisition, it will spin off a few of the company’s properties to create a well-funded new entity that will be led by GSI’s founder and CEO Michael Rubin.

EBay said it will acquire GSI to help retailers and big brands move into both online and mobile commerce. GSI helps more than 180 leading retailers and brands, including Timberland, RadioShack, Calvin Klein, Levi’s and Ralph Lauren.

But eBay and GSI have identified a few parts of the business that will remain independent.

EBay said it will divest GSI’s licensed sports merchandise business and 70 percent of ShopRunner and Rue La La. EBay will loan the holding company $467 million and retain a 30 percent stake in Rue La La and ShopRunner. In addition, Rubin will invest $31 million in cash.

Rue La La operates in the emerging flash-sales business, competing against companies like Gilt Groupe. GSI purchased Rue La La in 2009 for $350 million in cash and stock. Meanwhile, ShopRunner is similar to Amazon’s Prime membership. It charges members $79 a year for unlimited free two-day shipping with no minimum order from a variety of retailers across the Web.

The spin-off will also include Fanatics, a Jacksonville, Florida-based company that operates more than 250 e-commerce Web sites, including 60 e-commerce stores for collegiate and professional sports. GSI’s acquisition of the company closed only two weeks ago.

While all these companies sound complementary to eBay, the company said they are not core to its long-term growth strategy.

In a conference call this morning, eBay President and CEO John Donahoe, explained that it was important to spin off Fanatics and GSI’s sports licensing business because “we don’t want to be in competition with sellers, and that business would be in competition with them.”

As for Rue La La and Shoprunner, the reasons were a little different. “I would characterize it as a near-term operating loss and a huge opportunity that if we tried to realize, we’d probably screw it up. In Michael, we see a guy who can take those concepts to a level we couldn’t imagine, and our 30 percent investment is our indication of what we think Michael could do over time,” he said.

Today, he says it’s all “new eBay.”

At the company’s analyst meeting at its headquarters, the company demonstrated the major changes made over the past couple of years and laid out plans for how local, mobile and social will lead the next wave of commerce.

In the afternoon, Bob Swan, eBay’s CFO, took the stage to give the financial rundown that everyone had been waiting for since the morning.

Swan highlighted PayPal’s growth trajectory by saying that it expects to double revenues over the next three years to between $6 billion and $7 billion, compared with $3.4 billion in 2010.

He also talked up how mobile was gaining speed by saying that PayPal mobile transactions were estimated to double to $2 billion in total payment volume, and that mobile on marketplaces will double to $4 billion in gross merchandise volume.

Meanwhile, when looking at the company’s gross merchandise volume, he sees the business increasing from $60 billion in 2010 to $75 billion in 2013. And, to support the strength of the business, the company anticipates generating $7.5 to $8 billion in free cash flow by 2013.

Swan wants to stress that these growth rates are being driven from the company’s core businesses, and not from the more innovative stuff eBay is working on in local, mobile and social. “We are in a  different state than we were in March 2009, where the crystal ball was murky and full of potholes. Now the crystal ball is full of opportunities. We have unmatched advantages that position us to win.”

That’s possible because of the improvements the company has been making over the past two years.

“We’ve made significant and necessary changes necessary for growth. Two years ago, search was optimized for auctions and suffered. Two years from now, search will be a competitive advantage for eBay,” said Mark Carges,” eBay’s CTO of marketplaces. “We’ve rolled out many tailored experiences and selling on eBay will be vastly simplified.”

To illustrate the change, Carges showed how there’s no more irreverent banner ads on the search results page, and instead of returning up to 19 paid results, it gives shoppers the “best matches” and cuts the time in half that it takes to return results.

The company also launched the buyer protection program, which will return the price of the item and the cost of shipping to customers unhappy with purchases.

Christopher Payne, VP of eBay marketplaces North America, said the company will start to increase marketing spend on these improvements to drive awareness: “We’ve been intentionally quiet as we fixed fundamentals, but starting in the second half, we’ll start marketing this new experience.”

At lunch, analysts were so eager to talk to Donahoe he wasn’t even able to get to his seat. They crowded around him in the lobby to grill him on what impact Facebook, Apple and Google were going to have on the company’s payments aspirations.

Donahoe wasn’t phased, saying that PayPal is technology agnostic. He will support BlackBerry, Google’s Android, Apple’s iPhone — and all of the iterations they produce from phones to tablets. What’s more, he says, the company is building the tools and technology for merchants to keep up in what can be a daunting world.

Analysts appear impressed with the improvements. Today, the company’s shares traded up nearly 8 percent, or $2.57, to $34.53, coming close to marking a 52-week high.

ComScore said in the past week alone, four days exceeded $800 million in spending, including Cyber Monday, which became the heaviest online spending day on record at $1.028 billion.

On Tuesday, spending hit $911 million, making it the third-heaviest day on record, and Wednesday and Thursday came in at $868 million and $850 million, respectively. These figures include both physical merchandise, and relatively new categories, like virtual goods.

The big winners in the past week have been the Amazon.coms of the world and other large retailers, comScore noted.

The top 25 online retailers generated 20 percent more sales for the month of November, compared to last year, and their share increased to nearly 68 percent of the market. Meanwhile, the marketshare of small-to-mid-size retailers shrunk to 32.2 percent.

These increases aren’t expected to last as some retailers became less aggressive with promotions and discounts toward the end of the week, when year-over-year growth rates fell to single digits. “We may see another week of this effect before late season discounts and buying by procrastinators gives the season a final spending surge,” said comScore chairman Gian Fulgoni.

Apple opened two new stores—one in Beijing and another in Shanghai—last Friday, doubling the number of Apple retail outlets in China. The company also officially launched the iPhone 4 on the same day, marking the fastest roll-out of a new Apple device in China.

But as of Thursday morning, Apple’s flagship store in Beijing’s Sanlitun Village mall was sold out of the new smartphone. As a result, scalpers, who bought up iPhone 4s earlier in the week, are now lurking outside the store ready to pounce on anyone who walks out without merchandise.

“Want to buy an iPhone 4?” they say. “Come with us.”

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It’s no secret that Amazon’s financial success is partly based on its ability to take in money for selling merchandise before it has to pay suppliers for those goods. But lately Amazon has gone one better: steadily lengthening the time it takes to pay suppliers. That has been a factor behind the retailer’s soaring cash flow.

In the third quarter, for instance, Amazon stretched out its bill-payment to 72 days, up from 63 in the year-earlier period. As Behind The Numbers analyst Brian Evans notes, this “theoretically means that Amazon has not paid suppliers for sales consummated in mid-June.” Amazon’s sales rose 28 percent in the quarter, but accounts payable nearly doubled, helping push free cash flow up 116 percent to $696 million.

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Typically, U.S. companies that do business in Japan without offices in the country aren’t required to pay taxes to the Japanese government. And Amazon (AMZN) has long counted itself among them, claiming purchases made through Amazon Japan are technically transacted in the states. Yet the company does have some retail infrastructure in the country through which it handles merchandise distribution, logistics and whatnot. And, according to the Bureau, that means Amazon has “permanent establishment” in Japan and should be taxed in the country under the U.S.-Japan tax treaty.

Another nasty tax headache for Amazon.com, which also faces calls for tax payments back in the U.S. and in Britain, France, and Germany as well. From the company’s annual report:

We Could be Subject to Additional Income Tax Liabilities
We are subject to income taxes in the United States and numerous foreign jurisdictions. Significant judgment is required in evaluating our worldwide provision for income taxes. During the ordinary course of business, there are many transactions for which the ultimate tax determination is uncertain. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in countries where we have lower statutory rates and higher than anticipated in countries where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities, or by changes in the relevant tax, accounting and other laws, regulations, principles and interpretations. We are subject to audit in various jurisdictions, and such jurisdictions may assess additional income tax against us. Although we believe our tax estimates are reasonable, the final determination of tax audits and any related litigation could be materially different from our historical income tax provisions and accruals. The results of an audit or litigation could have a material effect on our operating results or cash flows in the period or periods for which that determination is made.

Typically, U.S. companies that do business in Japan without offices in the country aren’t required to pay taxes to the Japanese government. And Amazon (AMZN) has long counted itself among them, claiming purchases made through Amazon Japan are technically transacted in the states. Yet the company does have some retail infrastructure in the country through which it handles merchandise distribution, logistics and whatnot. And, according to the Bureau, that means Amazon has “permanent establishment” in Japan and should be taxed in the country under the U.S.-Japan tax treaty.

Another nasty tax headache for Amazon.com, which also faces calls for tax payments back in the U.S. and in Britain, France, and Germany as well. From the company’s annual report:

We Could be Subject to Additional Income Tax Liabilities
We are subject to income taxes in the United States and numerous foreign jurisdictions. Significant judgment is required in evaluating our worldwide provision for income taxes. During the ordinary course of business, there are many transactions for which the ultimate tax determination is uncertain. For example, our effective tax rates could be adversely affected by earnings being lower than anticipated in countries where we have lower statutory rates and higher than anticipated in countries where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities, or by changes in the relevant tax, accounting and other laws, regulations, principles and interpretations. We are subject to audit in various jurisdictions, and such jurisdictions may assess additional income tax against us. Although we believe our tax estimates are reasonable, the final determination of tax audits and any related litigation could be materially different from our historical income tax provisions and accruals. The results of an audit or litigation could have a material effect on our operating results or cash flows in the period or periods for which that determination is made.

But even though you can use these services without leaving home, many of them still require you to go to a specific Web site — one you wouldn’t necessarily visit regularly. Sites like Gazelle.com and Venjuvo.com that pay cash for old electronics (or just recycle them) aren’t exactly online destinations.

Now one of those ways to unload your stuff involves a Web site you might visit many times a day. A site that has considerable sway in the social-networking world, where over 175 million active users go to share personal stories, photos and videos with hundreds of “friends.”

That’s right, I’m talking about Facebook. Tuesday, the social-networking giant announced its new Facebook Marketplace, Facebook.com/Marketplace, an integrated application powered by Oodle, known for its work with online classified ads. Marketplace uses colorful icons to represent four actions you can take in its app: Sell It; Sell for a Cause; Give it Away; and Ask for It.

Facebook Marketplace users can pick from 12 categories of listings, as well as buy or sell items for a favorite cause.

Oodle granted me early access to the Marketplace app before it became available Tuesday. A friend of mine and I were both set up with test accounts so that we could see one another’s fake Marketplace items and interact with one another within Marketplace; hundreds of Oodle employees also were testing this. (It was fun to see what people offer for sale when they’re just pretending, like one person who offered to sell everything on a colleague’s desk when he was out.)

Facebook’s original iteration of Marketplace started back in 2007, but was geared toward services like housing and jobs. The Oodle-powered Marketplace is merchandise-centric and includes more detailed organization, deeper integration with Facebook, and ways to buy or sell things to raise money for 1.7 million causes.

It still lacks a built-in electronic payment system, such as PayPal or Discover card, for exchanges between users or donations to causes. Instead, Marketplace encourages its users to exchange money however they choose, like traditional classified ads. And that could cause some obvious problems. For instance, if an item were sold for a cause, the seller could later donate the amount via credit card after closing a listing. But there’s no guarantee that the seller will actually do this. Oodle says it will listen to feedback from the Facebook audience and will try to integrate e-payments, if preferred.

Every posted item can include a location, description, category, photo and an explanation of why it’s in the Marketplace. Each item is reviewed by Oodle’s fraud-detection program, which looks for inappropriate content and suspicious activity, and a post could take up to 30 minutes to appear online after you submit it. My posts displayed almost instantly in the Marketplace newsfeed. Users also can opt to publish their posts to their Facebook profiles.

One example of Marketplace’s newly detailed organization comes in its browsing options. The old version of Marketplace had options to browse through jobs and housing, but not specific categories of items for sale. Now, users can browse through 12 categories of specific items including “Home & Garden,” “Baby & Kid Stuff,” “Tickets” and “Musical Instruments.” Items that don’t fit into these 12 categories are put into an “Everything Else” category.

Each item in Marketplace integrates with Facebook’s familiar format, like having its own online “wall” where questions and comments appear. If you’re looking for something in Marketplace by using the “Ask for It” option, you can recruit people to help you find the item by selecting from your list of friends, which works the same way people can suggest Facebook people to friends who might know them. Glancing at an item shows the seller’s profile photo, a link to all of the person’s listings and a brief history of his or her overall Marketplace activity, such as “3 listings in the last month.”

The integration of charitable causes into Marketplace gives supporters new ways to raise money for a favorite group like the World Wildlife Fund or Habitat for Humanity International. On the Marketplace home page, causes are displayed in a right-hand panel with a daily featured cause. This Featured Cause shows who else supports it and how many items you can buy or sell to support it.

Privacy is a natural concern in online marketplaces. By default, your posted listings are visible to any Facebook member in Marketplace. Users can opt to remain anonymous — they’re listed as “Facebook user is selling a bike,” for example. In that case, the only way someone can contact that person is by posting a comment and waiting for the seller to respond.

People who aren’t members of Facebook can see your listings by browsing and searching Marketplace, but they can’t post, comment or contact users. Unlike online marketplaces or services that can be used by anyone, Marketplace requires that users be members of the site to interact with sellers, which can be a downside. Plenty of people who aren’t on Facebook might not want to join the social-networking phenomenon just to offload the old couch gathering dust in the garage.

All user notifications — messages indicated in red at the bottom right of a Facebook page — will reflect friends’ activities in the Marketplace, unless you reset the notifications of the Facebook Marketplace app to not notify you. I suggest doing this, unless you really want to know about all your friends’ activities in Marketplace.

Four color-coded icons represent activities in Marketplace and are useful when reading lists of items at a glance: A green dollar sign represents Sell It and a red heart represents Sell for a Cause, for example. And details about each cause are integrated within Marketplace.

The Oodle-powered Facebook Marketplace is straightforward and well organized, and if you’re a Facebook user, its format will be familiar. If you’re not, and you’re looking for a way to sell or give items away for a charity or otherwise, Marketplace might encourage you to join the giant social network. But its payment program could be made a lot easier with electronic options.

Edited By Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://solution.allthingsd.com

Bigger than last year, asserts Kaufman Bros. analyst Shaw Wu.

Wu, who just yesterday picked up coverage of the stock with a Buy rating, asserts in a research note this morning that discounts on Macs, iPods and accessories this year could be up to 15 percent, compared with discounts of 5-10 percent in previous years. He said it is “unclear” if there also will be discounts on iPhones.

Wu notes that Best Buy (BBY) and Amazon (AMZN) are already selling Apple merchandise at discounted prices.

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