Who's Winning the World Cup? Online, It's Nike.

The real games at the World Cup might be on the soccer field–or “pitch,” if you’re being proper–but there’s also a World Cup competition of sorts on the Web, especially where advertisers are concerned. Among brands that are advertising around the World Cup, Nike is running away (horrible pun intended) with the online attention, according to several Internet and social-media trackers.

Squeezing Web Sites Onto Cellphones

When a group of engineers at National Instruments Corp. modified a 1988 Oldsmobile so it could be controlled by an iPhone, the company was quick to share the project on its online forum for customers. A spouse “might not care about it, but our community eats it up,” said Deidre Walsh, community and social media manager for National Instruments, a supplier of automation and computer measurement tools.

What Is StopBadware.org?

The nonprofit, StopBadware.org, was thrust into the limelight when Google mistakenly implied that it might be partly to blame for the Google malfunction that erroneously labeled every site on the Internet malicious.