BoomTown arrived late to the Facebook mobile event for the press due to traffic related to the parade today for the San Francisco Giants’ World Series victory–and where I would much rather be right now.

Go Giants!

10:53 am PT: In any case, I am here in the cafeteria of Facebook again, where the company continues its attempts to take over the known digital universe before Google does.

Currently, the social networking giant notes “200 million people around the world are now actively using Facebook from a phone, more than triple the number just one year ago.”

Thus, some new tries of a lot of stuff, such as single sign-on.

Meaning you sign on a Facebook and it signs you on all over the Web (or at least at those in partnership with the company).

Such as at Groupon and Zynga.

This single sign-on stuff has been tried by many before, a kind of Holy Grail of the Web, and where everyone has failed.

But it also the proverbial camel’s nose poking in your digital tent.

As in, the whole Facebook body is surely coming in next.

Facebook’s exec in charge of all this, Eric Tseng, talks about a virtuous circle of single sign-on, happy users and happy developers, sounding as if this is the single biggest problem facing humanity.

A password crisis! Silicon Valley to the rescue!

Perhaps the only issue the now damaged administration of President Barack Obama could actually get some legislation passed on now.

“My fellow Americans, we have too long be stuck in a miasma of forgetting which name of our dog we used for our password plus the number one…”

How much do I want to be at Giants parade right now? Much!

11:02 am: Next, we move onto more ability to show your location to friends on Facebook better and make sense of it by opening location APIs.

More heavy pontificating about what a disaster it is that we cannot properly see where our friends are on Facebook in the real world.

Of course, this leaves out the pertinent point that my “friends” on Facebook are exactly those I do not want to run into at the Starbucks on El Camino Real in Palo Alto, Calif.

Loopt Founder Sam Altman comes up to show off the integration with Facebook Places, where this problem is solved anyway.

“We believe data wants to be unified,” says Altman.

Certainly if you are the Borg, you want it to be unified. Me, not so much.

11:11 am: Now comes the attempted Groupon-killer from Facebook, which is creatively called “Deals.”

This is essentially allowing Facebook Places to locate a person and then merchants to offer deals when a user is nearby via a platform offered by Facebook.

You can do individual deals, such as getting a beer at a bar when you check in. Then, there is a loyalty deal on the phone, taking the place of that dog-eared card you always lose.

And there is the “friend deal.” This is not friends with benefits, sadly.

It means if you check in and bring a lot of folks, one eats free–which sounds just a little naughty.

Also, there is one deal type related to charity.

For the Gap, for example, you get a free jeans if you are among the first 10,000 to check in at a Gap store. There are 500 million Facebook users, so you do the math.

Essentially, it is about getting stuff if you check in, including experiences.

So, just like little white mice in Facebook’s lab, we push the button, we get the cheese. Sigh.

But I wonder if I check in right now, I can be transported to the Giants parade via a time machine. Now that might be something worth handing over my privacy to Facebook.

“The big takeaway for today is that there is obviously a lot of change in the social space,” says Facebook CEO and Co-founder Mark Zuckerberg. “You can rethink any product area and make it be social.”

Indeed, you can. And Facebook obviously is going to be plowing on through a lot of them in order to solidify its stranglehold on the consumer.

11:23 am: Q&A!

The first question is on privacy and third-party developers giving up your location.

Yes, that!

Zuckerberg makes assurances that the current privacy steps now in place are working just fine and also users need to consent.

“The place information about people is not public,” he says.

There is question from Ben Parr of Mashable, about whether there is an iPad app for Facebook coming.

“It’s not mobile…it is a computer,” declares Zuckerberg, dismissing the very good question.

“I think Apple would disagree with you,” countered Parr, correctly.

“Well, sorry,” said Zuckerberg with more than a little bit of snark.

For a second, he sounds just like the guy from the Facebook movie.

But Zuckerberg quickly declares his love of Apple products and apologizes, although he should not have as it was a funny exchange.

A question about single sign-on. Zuckerberg notes that it has been tried, but the experience was bad.

“What we think is going to happen now is that it is so easy when it works, it is a whole different experience,” he said, comparing it to the way YouTube made video uploading on the Web easier.

Zuckerberg’s goal is that all apps become social, which is also a virtuous circle for Facebook, of course.

A question about the deals offer. It seems for Zuckerberg that Facebook is not getting a cut from retailers right now, as Groupon does.

Ruh-roh, Andrew Mason!

Zuckerberg then notes that the Places offering is going well, without giving a lot of specifics.

At the end, PR maven Brandee Barker wraps it up by saying what I have been thinking this entire time:

“Go Giants!”

BoomTown started off at what has become a magically bottomless trough of posts. Kara reported on yet another exec, this time Angela Courtin, SVP of Marketing, Entertainment and Content, scurrying down the gangway of the SS MySpace. Kara mused that while posts on executive departures from My Space and Yahoo have been plentiful lately, they can’t keep coming forever. Midweek, she got on a plane to Beantown and caught up with Walt Mossberg at MIT’s new Media Lab facility. The video she came back with features foldable cars, cities of the future, awesome electro-opera gloves and the weirdest glowing-eyed owl-thing Weekend Update has ever laid eyes on. Seriously: Worth a watch. Toward the end of the week, Kara got deep in a piece she wrote for the Washington Post, where she worked back when newspapers were king. She wrote about what she thought the world would benefit from being rid of, namely physical keyboards and computer mice. Full disclosure: She wrote the post on her Apple (AAPL) iPad.

Digital Daily was a posting machine this week, starting early with some bad news for Steve Ballmer and the Internet Explorer fanboys out there (theoretically there should be some right?). It looks like IE’s dominating market share dropped seven percent, down to 59 percent since this time last year, under pressure from other browsers, according to a Net Applications study. Midweek, John moved on to a post about recent speculation that low AT&T (T) data plan prices for the iPad 3G may indicate an extension of the exclusive deal between AT&T and Apple. John finished things off with a nice post that brings some perspective to all the Apple ogling by the press. The comScore (SCOR) report names Samsung as the top mobile device maker in the U.S. market, even if an analysis of media coverage volume might suggest otherwise.

Over at MediaMemo, Peter brought us a post early in the week on Google’s investment in Invidi, a start-up working on “addressable ads” in the TV space. We aren’t sure if Google (GOOG) is looking more Appley or if Apple is looking more Googley these days. From the light-at-the-end-of-the-tunnel files, Peter posted that Time Inc. saw gains in both ad and subscription dollars last quarter. The question remains: Will it be a V- or a W-shaped recovery? At least it’s not just a backslash. Delivering a much anticipated piece of news, Peter posted that it appears Facebook will finally start rolling out location services sometime in the next several weeks. Advertising Age reported that McDonald’s (MCD), the international corporate face of individualized services, will be a partner for the launch. It makes a lot of sense if you think about it. At Mickey D’s, you can have it any way you want, as long as it’s the McDonalds way.

Personal Technology this week was a little more of a conceptual piece than a gadget review, but Walt always mixes it up at the right time. He devoted his entire column to demystifying some of the concepts around cloud computing and explains what it may mean for Joe and Jane user. Walt seems keen on the change with allows flexibility and interoperation among devices, and his explanation brings it down to ground level. Katie rounded us out with a hands-on review of Microsoft’s new Kin One, a roundish little smartphone designed to be a social platform as much as a phone. She liked the design and execution in most areas, though felt that the polish on this first Microsoft smartphone reincarnation was a little lacking. Best of all? Seems like Kin’s constant wireless upload of all content to the cloud might be the feature to beat.

Thanks for tuning in, logging on and tweeting out with our new Meebo bar. We’re in the final countdown to the D8 conference now, and we’re ready to level up to full-tilt awesome. Stay tuned!

The Washington Post, where I once toiled, asked me to do a short piece recently for a spring-cleaning feature in its Outlook section.

It was titled “Twelve Things the World Should Toss Out,” and the candidates nominated by others include: Harvard Law School’s Elizabeth Warren nixing fine print, feminist blogger Jessica Valenti dumping virginity, political whisperer Karl Rove hating exit polls and actor and activist Ed Begley Jr. giving the heave-ho to lawns.

BoomTown’s choice: The physical computer keyboard and its partner-in-carpal-tunnel-syndrome, the mouse.

You can vote here on which is the most useless of the suggestions.

Here’s the piece, which–before you go all technical on me–I wrote on an Apple (AAPL) iPad with a virtual keyboard and touchscreen.

And frankly, if I could have my blog posts downloaded directly from my noggin, it would be okay by me:

The prototype of the first computer mouse–which got its name because of the wire that trailed it–was invented by Doug Engelbart in 1963.

Yes, nearly 50 years ago.

But it’s only a toddler compared with the keyboard, which is a direct descendant–via punch-card and teletype technologies–of the typewriter, patented in 1868 by Christopher Latham Sholes.

In other words, it’s long past time for a change in the way we interact with the digital devices that have proliferated in our lives. While the keyboard and the mouse have introduced billions of people to the digital experience, they have become antiquated obstacles to the kind of computing that is now emerging.

This new computing is immersive, augmented and completely social. As sci-fi movies predicted, our digital devices are poised to become even more ubiquitous. They will surround us, responding to our expressions, emotions and gestures.

From wearable devices to sensors that will envelop our world to 3-D screens that will react to us, personal computing is about to get a lot more personal. Internet-based television now in development will recognize a viewer and deliver customized entertainment.

And it will do this without the trusty keyboard and mouse. We’re already phasing them out, thanks to the increasing popularity of touchscreens–including the patron saint of all this, the Apple iPhone, and a spate of copycat smartphones. All of these devices allow users to navigate without physical buttons or input devices.

Thus, with a flick of the finger, the era of the mouse and the keyboard will soon be over.

The move was prompted by a report published this week by a Pittsburgh-based non-profit, the National Labor Committee, which alleges a factory in Dongguan, China, operated by KYE Systems Corp. overworks young employees and houses them in harsh conditions. Microsoft devices represent a significant portion of the products made at the factory, though KYE makes products for other companies there as well, according to the report.

“The factory was really run like a minimum security prison,” Charles Kernaghan, director of the National Labor Committee, said in an interview.

Representatives of KYE Systems at their Taiwan headquarters couldn’t be reached for comment.

Read the rest of this post on the original site

By injecting nuclei from mice frozen for 16 years directly into unfertilized mice eggs, a team of Japanese geneticists was able to create healthy clones of the dead animals. Quite a breakthrough, and one that implies the cloning of cryogenically frozen humans and the resurrection of extinct animals frozen in permafrost is perhaps a little less improbable than originally thought. “Cloning animals by nuclear transfer provides an opportunity to preserve endangered mammalian species,” the researchers wrote in a paper submitted to The Proceedings of the National Academy of Sciences “[The technique] could be used to ‘resurrect’ animals or maintain valuable genomic stocks from tissues frozen for prolonged periods without any cryopreservation.”

Using it to produce a Crichtonian Jurassic Park, however, is quite a ways off. “It remains to be shown whether nuclei can be collected from whole bodies frozen without cryoprotectants and whether they will be viable for use in generating offspring following nuclear transfer,” the researchers noted. “However, it has been suggested that the ‘resurrection’ of frozen extinct species (such as the woolly mammoth) is impracticable, as no live cells are available, and the genomic material that remains is inevitably degraded.”

But several companies now sell wireless mice designed especially for laptop users for whom the laptop touch pad just won’t do. These mice are small, sleek, colorful gadgets that more fashion-conscious computer users can happily show off in an airport, in a coffee shop or on campus.

See a chart comparing the three mice

This week I tested three entry-level mobile mice designed for laptops, from Logitech (LOGI), Microsoft (MSFT) and Kensington Computer Products Group. These $30 mice include a USB receiver that plugs into a laptop, allowing the mouse to work wirelessly. When not in use, this receiver fits snugly beneath the mouse, turning its power off to save battery as it snaps into place. These mice are also somewhat smaller than regular mice so they can easily slip into a laptop bag.

Mobile mice are now more stylish than the traditional desktop mice, and like laptops and digital cameras, come in various shapes and colors. The mice I tested are available in pink, white, red, blue, orange and gray. Next week, the Microsoft mouse I used will be available in shades of pomegranate, aloe, dragon fruit (dark pink) and milk chocolate; a khaki-colored shade called crème brûlée will follow in June.

I tried Logitech’s $30 V220 Cordless Optical Mouse in black, Microsoft’s $30 Wireless Notebook Optical Mouse 3000 in aloe, and Kensington’s $35 Ci75m Wireless Notebook Mouse in orange. To gain some perspective on high-end mobile mice, I also looked at two pricier options from Logitech: the $50 V470 Cordless Laser Mouse with Bluetooth (instead of a USB receiver) and the $70 VX Nano Cordless Laser Mouse.

My vote for a favorite low-end mobile mouse had me struggling between portability and comfort. But overall, I found that the Logitech V220 offered the best combination of small size and usability. The Microsoft mouse was also comfortable to use, but its slightly bulkier size made it less portable, and it didn’t feel as sturdy as the Logitech. While the Kensington was the flattest and most portable, it wasn’t as comfortable to use as the Logitech or Microsoft mice.

To conserve battery, all three of these mice go into low-power mode after 10 minutes of nonuse, but none of them turns off completely. Battery indicators light up when juice is running low. According to company estimates, the Microsoft mouse has a battery life of over six months and the Logitech mouse has a battery life of up to six months. The Kensington mouse’s battery life was estimated to be three months. I didn’t use any of them long enough to prove the company claims.

These mice are compatible with Macs and PCs, and are plug-and-play — meaning you don’t need to install any additional software to make them work. I used each on laptops running Mac OS X and Windows Vista without any problems. The Microsoft and Logitech mice also can work with their own special software programs, but the extra features, such as reassigning a mouse button to open an application, aren’t really necessary for the average user.

The $30 Logitech V220 fit comfortably in my hand, with rubber grips on its sides and a generously sized, smooth-gliding rubber scroll wheel that made it easy to use. This scroll wheel can be nudged to the left or right for horizontal scrolling, a feature found on most of Logitech’s mice.

Unlike the Microsoft and Kensington mice, which show flashing red sensor lights, the Logitech uses an invisible optic sensor. This sounds cool, but because the mouse doesn’t use any lights, it can be left on accidentally. I did this a few times before remembering to stow the USB receiver in the mouse to automatically turn off its power.

Of the three, the Logitech mouse was the only one with a manual on/off switch — so you can turn it off without snapping the USB receiver into place in the mouse. This could save frequent travelers from having to detach the USB receiver every time they want to turn off the mouse, and could let people keep the receiver plugged into the laptop.

Kensington’s $35 Ci75m was the flattest mouse by far, making it a cinch to slip it into the outside pocket of my already full laptop bag on a train trip to New York. And this mouse has a bonus feature: It can work wirelessly or with a USB wire, which wraps up inside the mouse and serves as a backup in case the mouse runs out of battery. I tested this by removing the batteries and using only the USB wire, and it worked like a charm.

I also liked the way the Kensington USB receiver disappeared into the body of the mouse, while the Microsoft and Logitech receivers protruded a bit when stowed, adding to the thickness of the mouse when tucked into a laptop pocket.

But though this bright orange mouse received approving feedback from passersby, it wasn’t all that comfortable to use after a while. Its flatness saved room in my bag, but didn’t give my hand much support. It also felt flimsier than the Logitech, and its small wheel wasn’t as satisfying to use.

I received early test units of Microsoft’s $30 Wireless Notebook Optical Mouse 3000 in aloe, pomegranate and milk chocolate.

This mouse has rubber sides for a better grip, like the Logitech, and an arched shape for comfort. Its wheel is slightly smaller than Logitech’s, though its overall size was bigger and more like that of a regular mouse — not one designed specifically for mobile use. But even though the Microsoft mouse was larger, it didn’t feel as solid as Logitech’s; rather, it felt more like the thin Kensington. Its right and left buttons felt less stable, and its wheel didn’t roll as smoothly.

I did like Microsoft’s nod to new colors, and the aloe — a cool hue of green — was my favorite.

For people who don’t mind spending a little extra money on a mouse, the $50 V470 Cordless Laser uses Bluetooth, eliminating the need for a USB receiver altogether. It took only a couple seconds to pair this mouse to a MacBook with built-in Bluetooth, and it worked smoothly. A manual on/off switch on this mouse’s underside can help to conserve battery.

The $70 Logitech VX Nano Cordless Laser is sleek with shiny black accents and a silver-edged wheel. The “Nano” in this mouse’s name refers to its ultra tiny USB receiver, which sticks out only about a quarter of an inch when plugged in, so it can be left in a laptop at all times for ease-of-use. If needed, this receiver can be hidden away in the cavity of the mouse, under a snap-on lid. I used the VX Nano to glide around Web pages and Word documents with buttery smoothness.

No matter what mouse you choose to use with your laptop, most will be considerably more comfortable than touch pads and trackpoints, especially while working on long, mouse-intensive projects. But of the three lower-end mobile mice, the Logitech V220 Cordless Optical Mouse delivers the best combination of comfort and transportability.

The chart below (click on it to make it larger) compares features of the three mice described in this column.

Email mossbergsolution@wsj.com