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	<title>AllThingsD &#187; Michael Eisenberg</title>
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		  <title>All Things Digital</title>
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		<title>OMG, What Are Those Cute Icons in Your Text Message? LOL.</title>
		<link>http://allthingsd.com/20110721/omg-what-are-those-cute-icons-in-your-text-message-lol/</link>
		<comments>http://allthingsd.com/20110721/omg-what-are-those-cute-icons-in-your-text-message-lol/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 07:00:06 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[Emoji]]></category>
		<category><![CDATA[Michael Eisenberg]]></category>
		<category><![CDATA[Roni Haim]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=100896</guid>
		<description><![CDATA[Israeli start-up Zlango is betting there is a market for a service that combines tiny picture icons with text messages. But will the service be a hit with the fickle but text-happy demographic they covet?]]></description>
			<content:encoded><![CDATA[<p>After spreading its cutesy text messages throughout Europe and Asia, start-up Zlango is landing on U.S. shores.</p>
<p><img src="http://allthingsd.com/files/2011/07/Screen-shot-2011-07-20-at-4.13.37-PM-380x174.png" alt="" title="Screen shot 2011-07-20 at 4.13.37 PM" width="380" height="174" class="alignright size-Medium380 wp-image-100909" /></p>
<p>The Tel Aviv company&#8217;s Android-based service augments traditional text messages with a variety of icons accompanying common words. Over time, the company also wants to let users add their own icons and download others.</p>
<p>The company is trying to capitalize on the popularity of services like the <a href="http://en.wikipedia.org/wiki/Emoji">Emoji character service</a> in Japan, as well as the burgeoning global market for text messages.</p>
<p>&#8220;Zlango is aiming to become the Emoji of the world,&#8221; CEO Roni Heim told <strong>AllThingsD</strong>. &#8220;We localize what we are doing in every country. This is only the beginning of the beginning.&#8221;</p>
<p>The key question, though, is whether the company can get a critical mass of users to adopt the service, especially given that it is Android-only for now, though an iPhone version is planned for early next year. Those that are sent messages but don&#8217;t have Zlango get a standard text message, along with a Web link to a page that includes the full message with those adorable little icons.</p>
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<p>Among those betting it can attract a following are backers Benchmark Capital and DAG Ventures, among other investors that have poured a collective $9 million into the 30-person company.</p>
<p>Benchmark general partner Michael Eisenberg agrees that finding enthusiastic users will be the company&#8217;s challenge, but notes that the service has an edge that should appeal.</p>
<p><img src="http://allthingsd.com/files/2011/07/Zlango-380x321.png" alt="" title="Zlango" width="380" height="321" class="alignleft size-Medium380 wp-image-100911" /></p>
<p>&#8220;What we&#8217;ve seen internationally &#8212; and I think the same thing will happen in the U.S. &#8212; is that you will see clusters of people pounding on this thing,&#8221; Eisenberg said.</p>
<p>Among the best arguments for the service&#8217;s success is the fact that it will be free in the U.S. and has managed to get users in Asia and elsewhere to pay a monthly subscription fee. The company currently has about four million unique users each month. Here, the company hopes to make money through a combination of advertising and premium services, such as future theme packs that add, say, vampires or gangsters.</p>
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		<title>Are Microsoft&#039;s Boots Made for Walking Away From ’Hoo?</title>
		<link>http://allthingsd.com/20080214/are-microsofts-boots-made-for-walking-away-from-hoo/</link>
		<comments>http://allthingsd.com/20080214/are-microsofts-boots-made-for-walking-away-from-hoo/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 11:22:47 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Michael Eisenberg]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Nancy Sinatra]]></category>
		<category><![CDATA[takeover]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[yahoo-microsoft-feature]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080214/are-microsofts-boots-made-for-walking-away-from-hoo/</guid>
		<description><![CDATA[What if Microsoft just walked away from its unsolicited bid it has made for Yahoo?

That's a new concept that I have been hearing more frequently over the last several days from sources in Silicon Valley and Wall Street.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/02/nancy_sinatra22.jpg' alt='boots' /></p>
<p>What if Microsoft just walked away from the unsolicited bid it has made for Yahoo?</p>
<p>What if, indeed?</p>
<p>That&#8217;s a new concept that I have been hearing more frequently over the last several days from sources in Silicon Valley and Wall Street.</p>
<p>Let&#8217;s be clear: The software giant&#8217;s hostile offer for the troubled Internet portal seems to have remained firm, even after Yahoo rejected its $31-a-share bid (worth less now, as Microsoft&#8217;s stock price has dropped) on Monday.</p>
<p>&#8220;As we have said previously, Microsoft reserves the right to pursue all necessary steps to ensure that Yahoo!’s shareholders are provided with the opportunity to realize the value inherent in our proposal,&#8221; said Microsoft in a statement. &#8220;Based on conversations with stakeholders of both companies, we are confident that moving forward promptly to consummate a transaction is in the best interests of all parties.&#8221;</p>
<p>But what if it is not in the best interests of Microsoft?</p>
<p><img src='http://kara.allthingsd.com/files/2008/02/t287597a.jpg' alt='ahab' class='alignleft'/></p>
<p>And what are the other options Microsoft might have that are actually better than scooping up Yahoo, especially to serve its Captain-Ahab obsession with harpooning the Great White Whale of Google?</p>
<p>If that is the actual goal, then many point out that a Yahoo win does not really frighten Google all that much, since the search giant has done just fine competing against both already.</p>
<p>In addition, many noted that a union of the pair, which would distract both Yahoo and Microsoft, might not be the magic bullet needed to fell Google from its high perch. And then what?</p>
<p>One idea I have heard, for example, was that Microsoft take its $44.6 billion in cash and stock it plans on spending on Yahoo and go on a shopping spree of the Web 2.0 companies all around Silicon Valley and all over.</p>
<p>And not just a few&#8211;lots and lots of them. And, more than one person suggested, it should start with Facebook, even at that wacky $15 billion valuation that Microsoft itself validated when it invested $240 million in the social-networking site recently.</p>
<p>&#8220;So what if it is only worth $10 billion or even less,&#8221; said one person. &#8220;They could lose a lot more on the risk of buying Yahoo.&#8221;</p>
<p>With the $30 billion left over, it could be like Christmas in July for the geeks and venture firms of Silicon Valley. But Microsoft could scoop up a lot of good stuff, even if prices are high.</p>
<p>Here&#8217;s a list: LinkedIn. Digg. Flixster. Slide or RockYou. Veoh. WordPress. Sphere. Sugar. Some international stuff. And more.</p>
<p>Then, some noted, Microsoft would have to give massive financial incentives to those entrepreneurs to stay and thrive. Most importantly, it would have to keep its Redmond hands from interfering.</p>
<p>Now that would send shivers up the spine of Larry and Sergey.</p>
<p>More importantly, it would be forward-leaning, instead of how <a href="http://sixkidsandafulltimejob.blogspot.com/">Benchmark VC Michael Eisenberg</a> characterized Microsoft in a recent post on his Six Kids and a Full Time Job blog about the deal: &#8220;Microsoft, in my opinion, has a tendency to look at others&#8217; mistakes and then chase yesterday.&#8221;</p>
<p>Chasing yesterday is a bit of a harsh analysis of Microsoft&#8217;s efforts to win Yahoo, but it also has a definitive ring of the truth.</p>
<p>In any case, if Microsoft did walk away, Yahoo&#8217;s shares would likely plummet back to low levels, unless the company found a quick way to revive its business before some other suitor came knocking.</p>
<p>And, who&#8217;s to say that that suitor couldn&#8217;t be Microsoft again?</p>
<p><em>What if?</em></p>
<p>And for your viewing pleasure, here&#8217;s the faboo Nancy Sinatra singing one of my favorite songs of all time for no good reason, &#8220;These Boots Are Made for Walking&#8221;:</p>
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