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	<title>AllThingsD &#187; Michael Hirschorn</title>
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		<title>Atlantic Writer Hirschorn to New York Times: You Probably Won't Fold This Spring</title>
		<link>http://allthingsd.com/20090114/atlantic-writer-hirschorn-to-new-york-times-you-probably-wont-fold-this-spring/</link>
		<comments>http://allthingsd.com/20090114/atlantic-writer-hirschorn-to-new-york-times-you-probably-wont-fold-this-spring/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 21:36:15 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<category><![CDATA[Henry Blodget]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[Michael Hirschorn]]></category>
		<category><![CDATA[New York Times]]></category>
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		<category><![CDATA[Peter Kafka]]></category>
		<category><![CDATA[The Atlantic]]></category>

		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=3139</guid>
		<description><![CDATA[The back and forth between the paper of record and an august monthly continues. But the real story is that a previously unimaginable question--will the Times fold in 2009?--is now being taken seriously.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/12/newspaperless.jpg"><img class="alignright size-medium wp-image-1903" title="newspaperless" src="http://mediamemo.allthingsd.com/files/2008/12/newspaperless.jpg" alt="" width="250" height="174" /></a>Breaking news: Michael Hirschorn, The Atlantic columnist who suggested earlier this month that the New York Times could fold this spring, now says that he was probably a bit hasty. Sort of.</p>
<p>Back story: Hirschorn, a former Viacom executive (and general NYC media star&#8211;New York Magazine, Inside.com, etc.) published a <a href="http://www.theatlantic.com/doc/200901/new-york-times">widely noticed column</a> this month that took a gander at the New York Times&#8217;s troubled finances and concluded that it was &#8220;plausible&#8221; that the paper could go out of business in May.</p>
<p>This week, the Times responded with a lengthy letter tut-tutting Hirschorn for breaches of protocol&#8211;&#8221;It’s not unusual that a journalist calls the subject of a piece before actually publishing the article or column. In fact, in some areas of  journalism that’s standard practice.&#8221;&#8211;and arguing that he&#8217;d overstated his case.</p>
<p>Today, Hirschorn responds with a mea-sorta-culpa of his own, which you can see at the <a href="http://www.theatlantic.com/doc/200901u/times-letter">The Atlantic&#8217;s site</a> (which is really good these days). Part of the problem, he says: The Times didn&#8217;t release some details about its financials until his article had gone to press.</p>
<p>Verdict: Both sides are correct! The New York Times (NYT) will not fold in May, when its $400 million credit revolver closes up. And the New York Times is in serious financial trouble. More details on the latter from my former employer, Henry Blodget, who did a nice job of <a href="http://www.alleyinsider.com/2009/1/new-york-times-were-not-going-bankrupt-in-may-nyt">explaining</a> the Times&#8217;s credit crunch yesterday.</p>
<p>The big picture: This debate&#8211;will the New York Times exist by the end of 2009?&#8211;would have been inconceivable a year ago. That fact that it&#8217;s happening now underscores just how quickly the industry&#8217;s fortunes have declined.</p>
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