Hogan will take the spot last occupied by Patricia Chui, who was fired by AOL in April.

Hogan, who starts his new job June 26, will wear multiple hats: His official title is “Executive Features Editor”, and his duties also include running AOL TV. But his initial focus will be on Moviefone, which he wants to overhaul.

“We really want to take it from something that is successful as a ticket selling site, and try to make it into a robust gathering place for people who follow the movie industry and people who love movies,” he said. Hogan said he’ll hire fulltime editors and writers to beef up content on the site.

AOL fired Hogan’s predecessor after she distributed a memo informing Moviefone freelancers that their contracts were ending, but that they could contribute to the site as unpaid volunteers. Chui’s defenders said she had been treated unfairly by AOL, which was in the process of overhauling all of its editorial teams after acquiring the Huffington Post.

Hogan says he’s comfortable that any controversy  surrounding Chui’s departure has dissipated. “I talked to the folks there about that situation, and I understood where everybody was coming from,” he said.

Hogan became editor of VF.com in 2008; his most recent title was executive digital editor. (Disclosure: I’ve done freelance work for Vanity Fair in the past and am working on a project for the magazine now.)

Here’s a farewell bouquet from Vanity Fair editor Graydon Carter, via email: “I’ve had the pleasure of watching Michael Hogan hone his editorial skills over the past thirteen years from the assistant’s desk to being head of our digital team. I told him when I moved him to the website, that if he did his job well, he wouldn’t be working for me in three years. He beat the deadline. And he will be missed.”

The story went up on VF.com six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I’ve been a free-lance contributor to Vanity Fair’s “New Establishment” list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.

Still, it’s a big coup for the magazine’s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.

Which the site can also do: Its story-and-photo package on Jessica Simpson, which ran in May, attracted 5.5 million page views to the site over a two-day period. Vanity Fair has generated 85 million page views so far this year, Hogan says.

And if you really want to generate traffic, run slideshows featuring very young attractive women. Last year the magazine’s 18-picture slideshow featuring a kind-of-topless Miley “Hannah Montana” Cyrus attracted some 18 million page views in a couple of days.

None of that will be terribly surprising to people who’ve wallowed in Web publishing for any amount of time. What surprised me a bit, though, was Vanity Fair’s decision to publish the piece in its entirety from the start. Doesn’t that cannibalize newsstand sales?

Maybe, says Hogan. But “it’s an open question as to what costs newsstand and what doesn’t.” And as the magazine tries to figure that out, he says, it has been experimenting. Some stuff goes up online before the magazine hits newsstands, while other pieces won’t appear on the site until a month later.

In the case of the Palin piece, the magazine had originally prepared to run an excerpt/summary of the story at first, then make the whole thing available by the end of the month after the news cycle was extinguished.

But on Friday, June 26, a few days before the excerpt was scheduled to run online, the magazine rethought its plan, assuming that the piece would be widely quoted and discussed before most people would ever see it. “The PR department started getting concerned that it was going to be controversial, and they wanted people to read the whole thing, and draw their own conclusions,” Hogan says. The final call went to Editor-in-Chief Graydon Carter, who, I gather, isn’t really much of a Web guy.

Meanwhile, I’m still waiting to read Michael Lewis’s latest piece for the magazine, on AIG’s (AIG) notorious “financial products” division. That one’s only available, for now, in excerpt form online, which means I’m actually going to have pay cash to read it, or wait a few hours–Hogan says it should be available in full later today.